Humans are born incomplete. The brain absorbs huge amounts of essential information throughout childhood and adolescence, which it uses to carry on building who we are. It’s as if the brain asks a single, vital question: Who do I have to be, in this place, to thrive? If it was a boastful hustler in ancient Greece and a humble team-player in ancient China, then who is it in the West today? The answer is a neoliberal.