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‘Hamilton’ Sets Grosses Record in Huge Week for Broadway

James Monroe Iglehart in the musical “Hamilton” in 2017 at the Richard Rodgers Theater.Credit...Sara Krulwich/The New York Times

Broadway had a feast over Thanksgiving week, with “Hamilton” once again setting the all-time box office record and many shows breaking their own theaters’ records up and down Midtown.

With many tourists in the city, schools on break and star power lifting the tide, audiences turned out en masse. “Hamilton” grossed a whopping $3.4 million in a regular eight-performance week, breaking its own record set this January. With the show sold out nonstop, the average ticket price hit $321.13, reflecting a premium pricing model that producers have started to employ across the industry.

“The heat in the entire season is up significantly over last year, as we continue to get better and better at variable pricing and knowing when our audience is here,” Ken Davenport, lead producer for “Once on This Island,” said in an interview.

“Hello, Dolly!” once again set a high at the Shubert Theater, bringing in $2.4 million. Bette Midler continues to be a huge draw, and is expected to gather huge totals until she is replaced by Bernadette Peters in January.

“Springsteen on Broadway,” an intimate one-man show with Bruce Springsteen, grossed $2.4 million — not a record for the theater, but still very robust.

“When there’s a star that people want to see, there seems to be no price that 1,500 people aren’t willing to pay,” Mr. Davenport said.

But other shows proved that star power isn’t the only factor in driving ticket sales. Despite losing its Tony-winning lead, Ben Platt, “Dear Evan Hansen” once again broke the house record at the Music Box Theater, grossing $1.9 million. (The musical also broke its own record for the highest gross in a theater of fewer than 1,000 seats.) And the ensemble drama “Come From Away” broke the record at the Gerald Schoenfeld Theater, taking in $1.5 million.

Old and new shows broke records, from “The Lion King,” which took in $2.6 million at the Minskoff Theater in the midst of its 20th year, to “The Band’s Visit,” which opened this month and set a record of $1.3 million at the Ethel Barrymore Theater.

And ticket prices are expected to remain high through the spring, when brand-name blockbusters like “Frozen” and “Harry Potter and the Cursed Child” arrive.

“As good as this week was, wait: It’s about to get better,” Mike Rafael, a ticketing consultant for Broadway shows such as “Wicked,” said in an interview. “Because of recent hits like ‘Hamilton’ and ‘Dear Evan Hansen,’ we’ve entered the cultural consciousness in a way that Broadway hasn’t in a while.”

A version of this article appears in print on  , Section C, Page 3 of the New York edition with the headline: Broadway Serves Up Record-Breaking Feast. Order Reprints | Today’s Paper | Subscribe

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