It seems the imagery on the posters was trying to obscure the fact that this is a movie about black people.
“Having an accurate real time snapshop of key data streams is all about helping inform people’s decision making. If you know what drives engagement you can maximize the value of your fan base. Artists could say ‘we’re getting pirated here, let’s do something about it’, or ‘we’re popular here, let’s play a show’.”
In 2012, Americans spent more money purchasing online movies than they did physical formats such as DVDs. It’s a historical shift with unknown consequences. If Netflix is capable of bringing everyone together, we should be seeing manifestations of this power anytime now. Then again, the advertisement’s tagline only mentioned, “might.” There was never any promise of “will.”
“Even as publications such as Billboard lamented the lowest weekly music sales recorded since the dawn of Soundscan tracking technology in 1991 this past summer, a barrage of high-concept marketing campaigns unleashed in support of some of the year’s biggest albums demonstrated that people are still willing to invest a great deal of time, energy, creativity and (in some cases) money in the increasingly futile pursuit of huge chart returns.”