But what can we do, then, to increase states of creativity? Inducing states of both positive and negative emotions (“emotional ambivalence”) is suggested, as is creating an environment that is unusual. This may be why you’ve never heard someone say, “Cubicles?
“The challenge is to understand how the world is changing, not how fast it is changing. No doubt the frequency of exchanges has grown thanks to the technologies associated with the information revolution. Even so, we perceive greater speed not only because of what technology allows, but also because much of what is occurring is unintelligible to us. This reproduces the same sense of exaggerated velocity we experience upon hearing spoken a language we do not understand.”