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Recap, Class Two, Entrepreneurship in Music and the Arts

I believe it was wise to introduce and begin to work through my Zone One, Personal Entrepreneurship. Referencing again, Bill Green’s excellent definition of entrepreneurship, “we understand entrepreneurship to mean the transformation of an idea into an enterprise that creates value—economic, social, cultural, or intellectual, “ in Zone One, the individual becomes the enterprise, and it is h/she who then creates value through h/her action. We spent considerable time on the topic of branding: what branding is, and how it can apply to an … [Read more...]

Class II Planning, Entrepreneurship in Music and the Arts

I asked students to write to me, to tell me where they saw themselves professionally in 5 years. I asked this because I realized that most, if not all, were taking this class to learn “tools” to assist them in their move from student to music professions. The responses received so far, around half, express quite a range of aspirations. One student writes, “In preparing for writing this email, I did a lot of sitting by myself and thinking what I really want not only in this class but in life. I'm a second year master student who is … [Read more...]

Working Definition of Entrepreneurship

In my most recent post I meant to include the working definition of entrepreneurship that I use in my classes (and in my own work). It comes from William Green, the former Dean of the College at the University of Rochester. …we understand entrepreneurship to mean the transformation of an idea into an enterprise that creates value—economic, social, cultural, or intellectual. The reason I find this definition so powerful is its inclusion of the intellectual domain. With this inclusion, the creation of news ways of thinking becomes an … [Read more...]

Class One, Entrepreneurship in Music and the Arts

The most surprising aspect of my first class was the result of my asking the question, “why are you taking this class” The responses altered my thinking on the teaching of arts entrepreneurship to students to whom the topic is new. I only allowed for approximately 10 responses (there were 30 students in the room). The responses ran from, I want to pursue a career in arts administration, to those that were quite specific, from graduate students who are already embarking on nascent careers. Those in this group expressed a need to specific … [Read more...]

Class Planning, Entrepreneurship in Music and the Arts

I’m working on the course outline for my upcoming course, Entrepreneurship in Music and the Arts, at Ithaca College. I have 31 students enrolled – the limit according to fire laws for the assigned classroom. I’ve never taught entrepreneurship to this large a class, in such a cramped space, so I have been focused more on issues of classroom management than course content. And, although the course was made available to students across the campus, it filled up entirely with music students. This may make matters easier at first, and more … [Read more...]

More on Instruction in Arts Entrepreneurship

My thoughts about how to teach, or approach the teaching of entrepreneurship in the arts is influenced by experiences I had on a commuter bus, back when I lived in North Haven, Connecticut. For a period of around a year I commuted to downtown New Haven with 2 other people: one an internationally recognized expert on Shakespeare and the other an inventor of medical prosthetics. Our conversations were consistently engaging and intellectually stimulating. At the time my focus was the education of students talented in the arts, so it seemed that … [Read more...]

Exercises in Arts Entrepreneurship

Here are two strategies that I have used to assist emerging arts entrepreneurs in the development of their ideas – into rich and promising ventures. Preface Students are given the assignment to find a promising area, out of which can emerge an opportunity. They are instructed to primarily look at those areas where they have the most expertise, and/or experience. For example, a pianist might be instructed to study the many innovations that have occurred in the life of the piano, and then brainstorm what works and doesn’t work in its … [Read more...]

More on Pedagogy in Arts Entrepreneurship

As I’ve been working on a pedagogical approach for emerging arts entrepreneurs, I’ve immersed myself in literature and resources on creative thinking and creative problem solving. What keeps striking me is the stark difference between creativity as applied in the development of complex ideas and the creative process in the making of art. The former lends itself, at least to a great degree, to techniques, processes and formulae, while the making of art does not. One is rational, the other un-rational. When emerging arts entrepreneurs are … [Read more...]

An Emerging Pedagogy of Arts Entrepreneurship

He asked, “why isn’t the proposed MA, Entrepreneurship in the Arts a degree in the business school?” – and I heard myself respond that I believed that there is an emerging, unique pedagogy in arts entrepreneurship. As this contradicted what I had been thinking and saying, I found myself deep in thought. I have concluded, at least for now, that yes, I do believe that a unique pedagogy is emerging. Let me explain why, and then in my next post, how. The why is very much based on my unscientific observations of the learning characteristics of … [Read more...]

Staffing Higher Ed Arts Entrepreneurship Programs

In this post I will refer to the 4 zones of entrepreneurial activity that I outlined in a former post. A quick refresher: Zone 1. Empowering Oneself, Personal Entrepreneurship Zone 2. Making a Career for Oneself (and sometimes others) Zone 3. Create a Recognizable, but New Not-for-Profit Entity, but with a Shared Purpose, Social and Artistic Zone 4. Create a Totally Original Entity, Not-for-Profit or Commercial As colleges, universities and independent arts schools rush to include entrepreneurship in the arts in their curricular and … [Read more...]

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