State of the Art

Today I was reminded, yet again, of the incredible imagination my entrepreneurship students at Drexel had, and continue to have. Check out Philadelphia Treks (http://philadelphiatreks.tumblr.com/) and Arts & Drafts Philly (https://www.facebook.com/artsanddraftsphilly). These are only 2 examples of many classrooms projects that have become real ventures. What I find most interesting, and compelling about working with arts students in entrepreneurship is their ability to marry their artistic personalities to their ventures. This quality … [Read more...]

A superb business plan -- WordofMouth.com, LLC Wednesday, June 6, 2012 Kristin Allard, Owner/Project Manager Mike Liu, Co-Owner/Web Developer wordofmouth@gmail.com I. Table of Contents I. Table of Contents 2 II. Executive Summary 3 III. General Company Description 4 IV. The Market 7 V. Marketing Plan 9 VII. Financial Plan 10 VIII. Timeline of Goals and Objectives 12 IX. Budget 14 II. Executive Summary WordOfMouth.com is a new web-based company designed to promote word-of-mouth marketing in artistic … [Read more...]

My student, Tom Bonner, and I would like some feedback on his project. It follows. CR Spaces Tom W Bonner CR Spaces is a non-profit cultural and economic development corporation that acquires foreclosed on properties in blighted, neglected Philadelphia communities, renovates them, and then leases them out to burgeoning artists and arts and cultural organizations at below market rates. CR Spaces will provide fiscal sponsorship for eligible organizations. CR Spaces will manage and maintain all of its properties. When requested or … [Read more...]

My students' final projects are beginning to take shape, and I have asked them if any  would like to post them on my blog. The first one is from Juliet Verde. What makes this one so special (to me) is that is so perfectly emanates from her personality and experience.   Philadelphiaist (Philadelphiaist.wordpress.com) will be launching on July 1st, 2012 and then will be published daily at 6am Tuesday-Friday. This weblog features and advertises places I’ve enjoyed visiting in Philadelphia. It is intended to be a resource where City … [Read more...]

My students completed their first assignment (described in my previous post). Their work was superb: ideas were original, and plans were imaginative and comprehensive. After each team had made their presentation, I asked the class what they had learned from this assignment. Their spontaneous response was: HOW EASY IT WAS TO GENERATE ORIGINAL IDEAS! I was surprised, but of course, quite pleased. I then asked, what else did you learn. Their unhesitating response was: WHY HADN’T THESE ARTS ORGANIZATIONS ALREADY THOUGHT OF … [Read more...]