Class 3 focused on personal branding, and then transitioned to idea development and enterprise creation. We talked about 3 issues related to personal branding: alignment, extension and integrity. We (often humorously) compared students’ responses from their assignments (asking 2 people who knew them personally to describe what makes them distinct as individuals, and 2 people…

I’ve hit that point (already) in the semester where I realize that I won’t be able to accomplish all that I had planned. Here, for this course, the semester is divided into 2 blocks, each around 7 weeks long. Some students will only attend the first of these blocks, some with attend both, and some…

I believe it was wise to introduce and begin to work through my Zone One, Personal Entrepreneurship. Referencing again, Bill Green’s excellent definition of entrepreneurship, “we understand entrepreneurship to mean the transformation of an idea into an enterprise that creates value—economic, social, cultural, or intellectual, “ in Zone One, the individual becomes the enterprise, and…

I asked students to write to me, to tell me where they saw themselves professionally in 5 years. I asked this because I realized that most, if not all, were taking this class to learn “tools” to assist them in their move from student to music professions. The responses received so far, around half, express…

In my most recent post I meant to include the working definition of entrepreneurship that I use in my classes (and in my own work). It comes from William Green, the former Dean of the College at the University of Rochester. …we understand entrepreneurship to mean the transformation of an idea into an enterprise that…

The most surprising aspect of my first class was the result of my asking the question, “why are you taking this class” The responses altered my thinking on the teaching of arts entrepreneurship to students to whom the topic is new. I only allowed for approximately 10 responses (there were 30 students in the room).…

I’m working on the course outline for my upcoming course, Entrepreneurship in Music and the Arts, at Ithaca College. I have 31 students enrolled – the limit according to fire laws for the assigned classroom. I’ve never taught entrepreneurship to this large a class, in such a cramped space, so I have been focused more…

Here are two strategies that I have used to assist emerging arts entrepreneurs in the development of their ideas – into rich and promising ventures. Preface Students are given the assignment to find a promising area, out of which can emerge an opportunity. They are instructed to primarily look at those areas where they have…