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Entrepreneurshp in Music and the Arts, 2nd Class Report

So even from my own (humble) assessment, the 2nd class was a huge success, going beyond my expectations. Approximately half the students (15) pitched their ideas to the class. Each had 2 minutes for their presentations, plus a bit more time to answer clarifying questions. After each pitch, the student taped a paper to the wall with h/her project’s name on it. After all the pitches, each student then gave a 15 second description of h/her project, as a reminder. What was so interesting about this was how easily each could encapsulate … [Read more...]

Entrepreneurship in Music and the Arts, Class Planning

I have completed my planning for my course that begins next week. The course catalog entry reads, “Frequently the failure of the most creative ideas lies with an inability to build a working model and "business plan." In this course students will learn to build business plans, both linear and non-linear for projects and entities in the arts. Having a pre-existing project idea is not a pre-requisite for this course, as for students without project ideas, the instructor will provide theoretical ones.” The recently completed course read, … [Read more...]

Entrepreneurship in Music and the Arts: Class 5 Redux

I have learned a lot from teaching this recent class (now at the end of the first half of the semester). The students’ projects are superb: in imagination, breadth of subject area and commitment to positive change. However, it was their work in developing their projects that gave me greater insight into how to teach this difficult subject of arts entrepreneurship. First, asking them to develop their ideas in a stepwise fashion really worked. Asking, what are the next 3 steps (or more) that you would need to take to flesh out or “grow” … [Read more...]

Recap, Class Four, Entrepreneurship in Music and the Arts

Here is the email recap + assignments that I sent to my class this morning. Dear Class, Here’s a recap of last night’s class + your assignments for the next 2 weeks. I congratulated you as a group for your superb ideas. I am genuinely impressed by your imaginations and ability to create in a practical manner. We opened by talking about how ideas develop, grow, sometimes die and are reborn. I stressed that some of the best ideas come after pursing a related one that fails. I talked about how business entrepreneurs need to be able … [Read more...]

Recap, Class 3, Entrepreneurship in Music and the Arts

Class 3 focused on personal branding, and then transitioned to idea development and enterprise creation. We talked about 3 issues related to personal branding: alignment, extension and integrity. We (often humorously) compared students’ responses from their assignments (asking 2 people who knew them personally to describe what makes them distinct as individuals, and 2 people who know them musically to describe what makes them distinct as musicians) to their Facebook pages to how they, themselves want themselves to be perceived. We … [Read more...]

Class Three Planning, Entrepreneurship in Music and the Arts

I’ve hit that point (already) in the semester where I realize that I won’t be able to accomplish all that I had planned. Here, for this course, the semester is divided into 2 blocks, each around 7 weeks long. Some students will only attend the first of these blocks, some with attend both, and some will attend only the second one. As such, for planning purposes I proposed to concentrate on idea formation and market feasibility in the first block, and entity formation in the second one. The work on personal branding is going quite well. … [Read more...]

Recap, Class Two, Entrepreneurship in Music and the Arts

I believe it was wise to introduce and begin to work through my Zone One, Personal Entrepreneurship. Referencing again, Bill Green’s excellent definition of entrepreneurship, “we understand entrepreneurship to mean the transformation of an idea into an enterprise that creates value—economic, social, cultural, or intellectual, “ in Zone One, the individual becomes the enterprise, and it is h/she who then creates value through h/her action. We spent considerable time on the topic of branding: what branding is, and how it can apply to an … [Read more...]

Class II Planning, Entrepreneurship in Music and the Arts

I asked students to write to me, to tell me where they saw themselves professionally in 5 years. I asked this because I realized that most, if not all, were taking this class to learn “tools” to assist them in their move from student to music professions. The responses received so far, around half, express quite a range of aspirations. One student writes, “In preparing for writing this email, I did a lot of sitting by myself and thinking what I really want not only in this class but in life. I'm a second year master student who is … [Read more...]

Working Definition of Entrepreneurship

In my most recent post I meant to include the working definition of entrepreneurship that I use in my classes (and in my own work). It comes from William Green, the former Dean of the College at the University of Rochester. …we understand entrepreneurship to mean the transformation of an idea into an enterprise that creates value—economic, social, cultural, or intellectual. The reason I find this definition so powerful is its inclusion of the intellectual domain. With this inclusion, the creation of news ways of thinking becomes an … [Read more...]

Class One, Entrepreneurship in Music and the Arts

The most surprising aspect of my first class was the result of my asking the question, “why are you taking this class” The responses altered my thinking on the teaching of arts entrepreneurship to students to whom the topic is new. I only allowed for approximately 10 responses (there were 30 students in the room). The responses ran from, I want to pursue a career in arts administration, to those that were quite specific, from graduate students who are already embarking on nascent careers. Those in this group expressed a need to specific … [Read more...]

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