A report from our correspondent Rudolph Tang in Shanghai:
The Leipzig Gewandhaus Orchestra of Leipzig is giving two concerts mid March at Shanghai Oriental Art Centre. In order to promote the concerts, several volunteers led by a SHOAC staff member conducted a street survey.
On a rainy morning of January 11, 2014, they set out for two shopping malls of the financial district and downtown area of Shanghai across the Huangpu River (both are tourism spots), asking 100 passers-by: ever heard of Leipzig? ever heard of Gewandhaus Orchestra? Exactly 17 of them got Leipzig. None had heard of Gewandhaus.
Next day, two newspapers in Shanghai reported: World class orchestra meets zero awareness. The report went on to point out unsatisfactory ticket sales of Gewandhaus’s Shanghai concerts five years ago. Sounds like the orchestra has some work to do.