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How Mad Men sold Coke to Arabia (rare 1940s video)

This one comes courtesy of Neil van der Linden, anthologist of Middle Eastern esoterica. It might explain why Coke became synonymous in many parts of the world with Madison Avenue imperialism.

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Comments

  1. Quaint, charming, and mass commerce at its most effective.

  2. Abbess Hebe says:

    Shades of an Austrian Bierkeller begging to get going? . . .

  3. neil van der linden says:

    These were the roaring (end) fourties or beginning fifties, probably in Egypt or Lebanon.

  4. neil van der linden says:

    May I add these other clips, taken from famous films.
    Late fifties or early sixties:
    Samia Gamal in the movie A Glass and a Cigarette
    http://www.youtube.com/watch?v=egOaU1a5Hhw

    Dalida in A Glass and a Cigarette
    http://www.youtube.com/watch?v=aLmIZEax0SU

    The Syrian Druze Asmahan in an Egyptian movie, in her last movie, 1944, before she died in a car accident, rumouredly set up by the British, or the Germans, or her family, or singer Umm Kulthumm, but perhaps due to the car or the road, or the driver, compare the rumours around Diana
    Emta Hataraf
    http://www.youtube.com/watch?v=JoLd3twZH9o

    Asmahan Ahwa
    http://www.youtube.com/watch?v=y8QzH-jxGRk

    Asmahan Mawal
    http://www.youtube.com/watch?v=GFfauuwUUNg

    Asmahan Layali Vienna Arabic
    http://www.youtube.com/watch?v=rSPsuk2j5IM

    The famous Abdelhalim Hafez
    http://www.youtube.com/watch?v=VITfBUL79bk
    https://www.youtube.com/watch?feature=player_embedded&v=a7dP_5ZH6RY#!

    Theme tune from the famous superdrugged, heavily satirical and innovative 1972 movie based on Naguib Mahfouz’ short novel, Chat on the Nile alias Men in a boat on the Nile. A group of intellectuals gathers in a boat floating on the Nile, smokes heavy Shisha with Hashish, and gives satirical comments on society. Because the characters were under influence, they and their creators were less susceptible to censorship. Moreover everybody knew Sadat was a heavy blower. The music composition was just as innovative.
    Ali Ismail Theme from chat on the nile

  5. neil van der linden says:

    Or what to think of the movie with Abdelhalim Hafez and Shadia, with a score including large sections of Wagner’s Venusberg Music from Tannhäuser, some very fine symphonic moviescore music of its own, and a grand dancing finale… http://www.youtube.com/watch?v=09-_4rBxSfA

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