The owners of Belgium’s main newspapers commissioned an advertising agency at Christmas time to show why they are still relevant and compelling. There is at least one flaw in the argument. You may read it below.
Flaw: None of the ‘events’ shown in this video would have appeared first in a newspaper. If they were newsworthy, they would have shown up online, probably on social networks. Newspapers would be reduced to commenting on what millions had already seen, a point of irrelevance.