The extraordinary video made by the Wuppertal Boys Choir in aid of the International Childrens Fund has received almost 700,000 hits in a week and is rising at a rate of 100,000 a day.
No-one, it seems, was prepared for this sensation. The audience had not expected to be filmed and the boys anticipated nothing more than a routine concert. The video was the brainchild of an advertising agency, Grey in Düsseldorf, which uploaded the two-minute clip on youtube.
The choir’s next concert is on December 15.
In addition to teaching boys and girls to sing from the age of four years and up, the choir foundation provides a range of after-school activities for children of all ages, offering an invaluable social facility for pressured and single parents of the city. In a nutshell, it puts music at the heart of the community. Wuppertal’s newfound fame is well-earned.
We discover from the website that the choir came on a tour of England last month. Who knew? Next time, they’ll be mobbed.