A Dutch orchestra, under threat of abolition, would like to receive your tweets on Friday.
Send in any melody you compose, the site will reduce it to 140 characters and Metropole will perform it for a global audience. How can you resist?
Here’s how it works:
Press release 22 october 2012
Prime: Metropole Orkest gives unique Twitter concert
Orchestra threatened with abolition gives first ever Tweetphony to raise international awareness of their position.
Despite earlier promises by the Dutch government, the Metropole Orkest is about to be abolished. On Friday October 26th the Metropole Tweetphony will take place, to increase public awareness of this serious threat. This friday the biggest professional pop-, jazz- and light music orchestra in the world will be playing musical tweets sent by tweeters from across the world via Tweetphony.nl.
Composer for a day
Anyone can write a short melody from monday october 22nd via tweetphony.nl. This website will translate the melody in to a tweet, which will be send to the Metropole Orkest. From Monday till Thursday, everyone can practise making their own tweetphony, but Friday it will get serious! The most interesting tweets will be selected and recorded by the 52-strong Metropole Orkest. Each selected composer will receive a tweet with a link to the recording of their Tweetphony. The Metropole Tweetphony will be streamed live with audio and video via Tweetphony.nl.
Let the Metropole Orkest play
“’Let the Metropole Orkest play’ is the message behind the Tweetphony” says french horn player Pieter Hunfeld. “Worldwide we are seen as one of the best orchestras in our genre, but because of the budget cuts in the broadcast system we are about to disappear. In December the Minister of Arts promised to save the orchestra, but it appears to have been an empty promise. After the new elections there will be a new government, which gives us a chance to fight for our existence again. With this Tweephony action we will try to get our orchestra in the picture again. Not only for ourselves, but also to show that almost every citizen of the Netherlands has a connection with the Metropole – they hear us every day, often without even noticing. There is no arts company who reach more of the population than the Metropole Orkest. We are not only a world class orchestra, we also deliver the highest return on investment for the subsidy we receive.”
Het Metropole Orkest
The Metropole Orkest has a rich history since their foundation in 1945. They received loads of awards, including several Grammies and an Oscar. The musical spectrum of the orchestra reaches from pop and jazz through to chansons, cabaret, film- and world music. The Orchestra has performed and recorded with artists like Bono, Herbert Grönemeyer, Ella Fitzgerald, Dizzy Gillespie, Al Jarreau, Gino Vannelli, Within Temptation, Moke, Elvis Costello, Carel Kraayenhof, Basement Jaxx, Tori Amos, Alain Clark, Jonathan Jeremiah and Trijntje Oosterhuis. www.metropoleorkest.nl
_____________________________________________________________________________________________________
note to editors (not for publishing): for information and interviews, please contact Havas Worldwide Amsterdam, Floortje Muskens, via floortje.muskens@havasww.nl or 0031 6 246 700 46
Press release 22 october 2012
Prime: Metropole Orkest gives unique Twitter concert
Orchestra threatened with abolition gives first ever Tweetphony to raise international awareness of their position.
Despite earlier promises by the Dutch government, the Metropole Orkest is about to be abolished. On Friday October 26th the Metropole Tweetphony will take place, to increase public awareness of this serious threat. This friday the biggest professional pop-, jazz- and light music orchestra in the world will be playing musical tweets sent by tweeters from across the world via Tweetphony.nl.
Composer for a day
Anyone can write a short melody from monday october 22nd via tweetphony.nl. This website will translate the melody in to a tweet, which will be send to the Metropole Orkest. From Monday till Thursday, everyone can practise making their own tweetphony, but Friday it will get serious! The most interesting tweets will be selected and recorded by the 52-strong Metropole Orkest. Each selected composer will receive a tweet with a link to the recording of their Tweetphony. The Metropole Tweetphony will be streamed live with audio and video via Tweetphony.nl.
Let the Metropole Orkest play
“’Let the Metropole Orkest play’ is the message behind the Tweetphony” says french horn player Pieter Hunfeld. “Worldwide we are seen as one of the best orchestras in our genre, but because of the budget cuts in the broadcast system we are about to disappear. In December the Minister of Arts promised to save the orchestra, but it appears to have been an empty promise. After the new elections there will be a new government, which gives us a chance to fight for our existence again. With this Tweephony action we will try to get our orchestra in the picture again. Not only for ourselves, but also to show that almost every citizen of the Netherlands has a connection with the Metropole – they hear us every day, often without even noticing. There is no arts company who reach more of the population than the Metropole Orkest. We are not only a world class orchestra, we also deliver the highest return on investment for the subsidy we receive.”
Het Metropole Orkest
The Metropole Orkest has a rich history since their foundation in 1945. They received loads of awards, including several Grammies and an Oscar. The musical spectrum of the orchestra reaches from pop and jazz through to chansons, cabaret, film- and world music. The Orchestra has performed and recorded with artists like Bono, Herbert Grönemeyer, Ella Fitzgerald, Dizzy Gillespie, Al Jarreau, Gino Vannelli, Within Temptation, Moke, Elvis Costello, Carel Kraayenhof, Basement Jaxx, Tori Amos, Alain Clark, Jonathan Jeremiah and Trijntje Oosterhuis. www.metropoleorkest.nl
_____________________________________________________________________________________________________
note to editors (not for publishing): for information and interviews, please contact Havas Worldwide Amsterdam, Floortje Muskens, via floortje.muskens@havasww.nl or 0031 6 246 700 46
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