Do we believe Avid, which shut down Sibelius software’s UK office? Hmmm… Try reading between the lines of corporate flam.
Here’s a transcript of a BBC Radio 4 interview from the Save Sibelius site:
What are Avid’s plans for updates and new versions of Sibelius? (I understand the team in London completed Sibelius 8 to testing, so I’m asking about beyond the release of version 8.)AVID RESPONSE No 1
Sibelius users should feel very confident that Avid will continue to develop and invest in the product. Sibelius remains key to our commitment to education, publishing & engraving, and professional composers.Your information about Sibelius 8 isn’t accurate, but we do have exciting development plans we can share.In October, customers can expect update releases to the Sibelius family of products, including Sibelius, Sibelius First and our iPad app, Avid Scorch. We’re excited about this release which was developed through a collaborative approach with our customer base.The next major version of Sibelius, Sibelius 8, is now in early development and remains on schedule for release in 2013. Stay tuned for more information and details on how Sibelius customers can get involved in the beta access program. We continue to collaborate with Sibelius customers to ensure that we provide the best solutions to meet their challenges now and in the future.
BBC QUESTION No 2
After October, will there be any Sibelius development staff in the UK?
AVID RESPONSE No 2
We are moving all Sibelius development from Finsbury Park in London, although the Sibelius support team will remain at our European headquarters in Pinewood Studios. The cost of developing software in London is very high, which regrettably led us to close the Finsbury Park office.
We’ll align the Sibelius development team with the development teams for our many other creative software products used by audio, film and broadcast professionals worldwide, which includes the Pro Tools and Media Composer editing solutions. As with those groups, development for Sibelius will be led by product managers and engineers in San Francisco, Boston and Kiev. The transition of these product groups to a more unified team has enabled faster development, brought closer integration into related products, and improvement in customer support—we expect Sibelius products to reap the same benefits.
BBC QUESTION No 3
Who will carry out the work they were doing? (I’ve seen Martin Kloiber’s statement about the audio team in California, and the advert for posts in Ukraine.)
AVID RESPONSE No 3
Product development will be led by Sr. Product Manager Bobby Lombardi.
For the past 12-years, Bobby headed up development and product managed numerous releases for Avid’s Grammy-winning digital recording and editing software and hardware, Pro Tools, and his new role is to ensure the long-term development and success of Sibelius. Bobby pursued doctoral studies in music composition at Stanford University and holds music degrees from the Royal Conservatory of Liege Belgium, Florida International University, and SUNY Stony Brook. Users should feel confident that the future of Sibelius is in very safe hands.
BBC QUESTION No 4.
Many users have been able to contact the development team directly for support. Will they be able to do that in future?
AVID RESPONSE No 4
Yes, absolutely. Although the development team is moving, they will still be available and the existing Sibelius support team remains at Avid European headquarters at Pinewood Studios. There is also a support team in Florida for the US market. Support services for Sibelius have not changed. Avid understands its customers are passionate about Sibelius and will continue outreach to its customers in the same way.
The key message is this: although we’ve moved the development team for Sibelius, we have not changed our strong commitment to the product. We’re continuing development and investment and have plans in place for new releases. We’re absolutely committed to the community of musicians and composers that rely on the product.