The UK office was shut down last night. The software has been put in deep-freeze by its owners, Avid, who refuse to sell it back to the founders. Here’s what you can do, according to users and defenders of a great British invention.
If you work in any schools, societies, choirs, bands, orchestras, unions, alumni, guilds – you can raise this as an issue and ask them to visit www.sibeliususers.org. We have made it as easy as 1, 2, 3 to take immediate action.The site is linked to Facebook, a Change.Org Petition and has a One Click emailer to contact the entire Avid board. Every single action helps. You can swamp the Avid HQ with your protests.Even if you have already faxed, emailed, written, phoned, it is still worth writing back and even more importantly, invite your friends and colleagues to do likewise.
The golfing buddies on the Avid board have shown themselves time and again to be devoid of vision or proper understanding of the music industry. Their Wall St modus operandi is to buy viable companies, sack the staff, close down the offices and then simply let them trade on reputation with zero overheads until the products die off. Avid are literally making a killing at our expense.
Sibelius is currently we believe turning over $18 million a year. So now, with no overheads of development team and offices, for Avid that becomes clean profit as Sibelius is slowly killed off over the next 3-4 years.
To Avid’s Wall St mentality, that is smart business. Run on empty, make your fortune, then leave the carcass behind to hunt for the next pot of gold. Short term thinking that brings on the Harvard High Fives.
The programmers who left yesterday will have had enough code pre-written for a very slim Sibelius version 8 to be released in a year or two, so Avid can pretend that development is still going on. It isn’t. Development on Sibelius ceased yesterday.
Wall St speculators like Avid have no business in the music business. Let’s ramp up the pressure, and keep those Facebook Likes, emails, faxes, letters, petition signatures and phone calls coming.
And please keep watching this space – we’ll update you as the campaign escalates.