Artists will be relieved to learn that, despite last year’s unwelcome blast of publicity, Fanfare is sticking to its hardy old business model.
The US-based classical record magazine, widely cited by many artists in their publicity sheets, offers a straightforward deal. You buy an ad, they review your record. Buy a bigger one, they interview you.
As an editorial proposition, this is on the outer margins of media ethics. But there’s is nothing underhand or illegal about it. The editor makes the deal perfectly plain. You pay, he plays you up. Here’s a recent solicitation that one of our readers has asked to be published:
Dear Mr. Endres:
Would you like your new Oehms Gershwin CD to be reviewed in Fanfare?
And would you also like to be interviewed by America ‘s premier
classical CD review magazine (including exposure for four months in
the magazine and at our Web site)? Read on!
As you may already know, Fanfare, The Magazine for Serious Record
Collectors, now in its 36th year, is regarded by many as the world’s
finest and most respected publication devoted to coverage of new
classical releases. (Skeptical? Just go to www.fanfaremag.com and read
any of the sample reviews from the latest edition.) Each issue is
about 500 pages long and contains reviews of 400 – 500 CDs, SACDs, and
DVDs. If you’re interested, I’ll mail you a complimentary copy of a
recent issue and/or give you temporary access to our on-line edition,
including the Fanfare Archive, which contains all of the reviews and
interviews from the current issue as well as all of the articles from
dozens of previous issues.
Here are display-ad rates for your consideration (ad specs can be
found below this message):
Inside front cover or inside back cover $1500 (net)
Full page color $1000
1/2 page color $700
1/4 page color $500
If you promote your new release in Fanfare, your CD will be reviewed,
and your ad will appear not only in the magazine but also free of
charge on our Web site at www.fanfaremag.com. Please take some time to
explore “Our Advertisers” at the top of the home page and “Fanfare
Advertisers” at the bottom, which provide links to the advertisers’
sites. And then click any review on the home page, and you’ll find the
rest of the review on the next page plus an ad from the current issue.
The bottom lines: Our Web site is friendly to our advertisers, and
note the number of performers and composers participating with links
to their sites.
Why else should you advertise? Because, as our subtitle suggests, we
cater to a very specialized clientele of extremely sophisticated
collectors. These music lovers don’t buy a few CDs every month, they
buy thousands – and I’m sure that you’d like yours to be among them.
We can help you reach these collectors.
Never advertised before? We can also help you with that by
recommending an excellent graphics company that’s also very
But we can do more. If you advertise at one of the four levels listed
below, I’ll assign you to an interviewer, carefully chosen to match
your interests, for a feature story. Our interviewers go far beyond
the puff pieces common today; our typical interview runs about 2,500
words. How many times have you had the opportunity to talk about what
you do with someone who truly understands your problems and issues?
And, best of all, you’ll be able to use the interview and review
almost as soon as they’ve been submitted and edited – you can quote as
much as you like, even before they appear!
Here are the four options for advertising if you’d like to be
interviewed (and have your CD
1) Inside front cover ad or inside back cover ad in two consecutive
issues (total cost $3000). (The Sept/Oct and Nov/Dec 2012 inside front
covers have been reserved.)
2) Inside front cover ad or inside back cover ad and full page color
ad in two consecutive issues (total cost $2500). (The Sept/Oct and
Nov/Dec inside front covers have been reserved.)
3) Full page color ad in two consecutive issues, or a two-page spread
in a single issue (total cost $2000).
4) Full page color ad and 1/2 page color ad in two consecutive issues
(total cost $1700).*
When you’re interviewed, the review of your CD will be attached to
your feature in the front of the edition instead of being published in
the regular classical CD review section of the issue.
The editorial deadline for the Nov/Dec issue is Aug. 1. Advertising
for that issue should be reserved by Sept. 1 with graphics due Sept.
8. The editorial deadline for the Jan/Feb issue is Oct. 1. Advertising
for that issue should be reserved by Nov. 1 with graphics due Nov. 8.
If you decide to accept the proposal, I won’t proceed with any aspect
of it unless I find a critic who’s receptive to your CD. Please let me
know if you’d like to make your artistry known to a special audience.
P.O.Box 17, or
17 Lancaster Rd.
Tenafly, NJ 07670
Phone 201 567-3908
*Ask about the various payment options for installment plans. Fanfare
also has low charges for premium positions from pp. 1- 25: $300 extra
for pp. 1 – 9 and $150 extra for pp. 10 – 25.
Advertising – Mechanical Requirements