He’s a busy performer, the Chinese pianist, far too busy to waste good finger time on social media. So, like many celebrities, he’s getting someone else to take over his online identity. I wonder if he still does weibo himself?
Here’s the release, just in:
Lang Lang signs to Inverne Price for Social Networking
“As a musician who has just turned 30, Lang Lang is of his generation – but it’s not only his generation who spend much of their lives communicating through Twitter, Facebook and the rest,” says Inverne Price’s James Inverne, “So many of us now live much of our lives online, and Lang Lang uses these new media channels excitingly to spread the word about the world’s greatest music. And in so doing, he touches millions with his own talent.”
The company will work with Lang Lang and his colleagues at CAMI Music, Sony and elsewhere both on day-to-day interactions and on developing bigger online projects. “There’s so much that Lang Lang can do – I know from our work together when I was editor of Gramophone and brought him in as guest editor for an issue, that his is an incredibly lively mind, and his drive to perform is steered by passion for the music and by his vision to bring that music in interesting ways to as many people as possible. And of course, since I first saw him, at the Verbier Festival, I’ve been a great fan of his playing.”
Driving the collaboration for Inverne Price will be experienced social media specialist Matt Herman, who will be working in close partnership with company co-director Patricia Price, from Inverne Price’s US office. Says Herman, “”Social media is such an exciting and evolving tool for connecting artists with their fans, colleagues and causes. Given his nearly unprecedented global reach and proponence of new technologies, there’s no one better to leverage the power of this digital medium than Lang Lang. We’re thrilled to help bring Lang Lang’s music – and classical music in general – to an even wider audience in engaging and compelling ways.”