A new BA ad campaign in today’s UK papers showed musical instruments linked to different destinations – a Hardanger violin for Norway, a guitar for Latin America.
The ads could not have appeared at a more embarrassing moment as BA is being shunned by musicians the world over for its new restrictions on taking small instruments on board. Violins, for instance, will require a separate seat unless you are prepared to risk them in the hold. Travel industry sources close to the airline say it’s all a big misunderstanding and the airline will announce a return to business as usual. But almost a whole working week has passed and there has been no word from BA to retract its new restrictions.
Meanwhile, I hear the airline is getting into a sponsoirship arrangement with one of the London orchestras. The Philharmonia’s US tour later this year will be proudly supported – see here – by British Airways. I guess they’ll just have to leave the instruments behind.
Someone at BA board level needs to sort this out.