Celebrity struts at Salzburg
Those who read only official festival programmes don't know what they're missing. Next Wednesday, at that fancy hostelry the Goldener Hirsch, the true spirit of the modern Salzburg Festival will be celebrated by a display of Montblanc's 'new fine jewellery'.
Montblanc is a leading and 'exclusive' sponsor of the Salzburg Festival (see press release below). It is involved with a special tribute to Max Reinhardt, the idealistic founder.
The guest of honour at the Hirsch will be Jerry Hall, sometime supermodel and rockstar moll. What Ms Hall has to do with Max Reinhardt is some way beyond satire.
I am rather glad to be missing Salzburg this year.
Montblanc still exclusive project sponsor
Contract renewed till 2011
Montblanc International has renewed its contract as sponsor of the Young Directors Project at the Salzburg Festival by five years until 2011. The company is expanding its commitment and will increase again the amount sponsored as from 2007. The agreement was signed at the beginning of the week by Festival President Helga Rabl-Stadler, the Commercial Director Gerbert Schwaighofer and Lutz Bethge, the Managing Director of Montblanc International.
"Montblanc is continuing a project which it holds dear!", was Lutz Bethge's comment on the renewal of the contract. "We are looking forward to new and creative contributions from young, international theatre directors under the guidance of Theatre Director Thomas Oberender." Helga Rabl-Stadler especially appreciates the cooperation with Montblanc: "If you want to describe the ideal sponsor in one word, then it's Montblanc. That company creates and lives culture in the widest sense of the word."
Montblanc has been exclusive project sponsor partner of the Salzburg Festival since 2002: Jürgen Flimm, the designated Festival Director and at the time Theatre Director, convinced the company to support the Young Directors Project. His successor Thomas Oberender, who will be responsible for theatrical productions as from 2007, now enjoys the advantages of this sponsorship. "I'm looking forward to the long-term prospect of an exceptional competition such as the Young Directors Project", says Oberender. "The signing of the contract gives our work a sure and - thanks to the sponsor Montblanc - a
generously funded foundation until the year 2011. The Young Directors Project will present in the coming years innovative theatre from all over the world as a festival-in-festival."
In addition to the agreed sponsorship amount, Montblanc will donate - as in previous years - part of the sales revenues from the Special Edition "Hommage à Max Reinhardt" to this exciting theatre project.
Categories:
AJ Ads
AJ Arts Blog Ads
Now you can reach the most discerning arts blog readers on the internet. Target individual blogs or topics in the ArtsJournal ad network.
Advertise Here
AJ Blogs
AJBlogCentral | rssculture
Terry Teachout on the arts in New York City
Andrew Taylor on the business of arts & culture
rock culture approximately
Laura Collins-Hughes on arts, culture and coverage
Richard Kessler on arts education
Douglas McLennan's blog
Dalouge Smith advocates for the Arts
Art from the American Outback
For immediate release: the arts are marketable
No genre is the new genre
David Jays on theatre and dance
Paul Levy measures the Angles
Judith H. Dobrzynski on Culture
John Rockwell on the arts
Jan Herman - arts, media & culture with 'tude
dance
Apollinaire Scherr talks about dance
Tobi Tobias on dance et al...
jazz
Howard Mandel's freelance Urban Improvisation
Focus on New Orleans. Jazz and Other Sounds
Doug Ramsey on Jazz and other matters...
media
Jeff Weinstein's Cultural Mixology
Martha Bayles on Film...
classical music
Greg Sandow performs a book-in-progress
Exploring Orchestras w/ Henry Fogel
Harvey Sachs on music, and various digressions
Bruce Brubaker on all things Piano
Kyle Gann on music after the fact
Greg Sandow on the future of Classical Music
Norman Lebrecht on Shifting Sound Worlds
publishing
Jerome Weeks on Books
Scott McLemee on books, ideas & trash-culture ephemera
theatre
Wendy Rosenfield: covering drama, onstage and off
Chloe Veltman on how culture will save the world
visual
Public Art, Public Space
Regina Hackett takes her Art To Go
John Perreault's art diary
Lee Rosenbaum's Cultural Commentary
Tyler Green's modern & contemporary art blog

Leave a comment