Read this and weep
EMI is the label that introduced us to Schnabel, Richter, Argerich, Barenboim and Pollini. Myleene Klass is a pop singer who was chosen for stardom on a television talent contest and has followed up with appearances on reality shows. She has just signed to EMI Classics.
It would be tempting to imagine that an EMI producer, straying beneath her window in South London as she practised Chopin, decided that he was hearing the next Argerich; or that Simon Rattle conducting her in a concerto, demanded that his label sign this phenomenal performer.
The reality, which Myleene is so expert at simulating, is sadly otherwise. We don't need to be told why 'classical' record labels sign 'talent' like Myleene. We know all too well.
Don't ask who killed classical recording. The evidence is inscribed in its own press releases (after the jump).
Press Release
EMI Classics UK signs multi-album deal with Myleene Klass
On Friday 23rd March 2007 EMI Classics UK is delighted to announce the signing of a multi-album contract with classical pianist Myleene Klass. On top of the record contract, EMI Classics has created an ambassadorial role for Myleene to help build profile for EMI Classics and its artists over the coming months.
The albums under the series title 'Myleene's Music' will be compiled from the EMI Classics catalogue, with the tracks on each album united by a particular lifestyle theme. Each 2-CD set will carry the added bonus of at least two tracks performed by Myleene herself on the piano to complement the theme of the album. The first album 'Myleene's Music for Romance' featuring Myleene performing Ennio Morricone's Cinema Paradiso and Erik Satie's Six Gnossiennes No. 1 will be released in May 2007 and the remaining four will follow through to the new year.
Perhaps better known in recent months as the 'Queen of the Jungle' in ITV's successful 'I'm A Celebrity, Get Me Out Of Here' reality show, as a TV presenter for the new CNN International movie show 'The Screening Room' and as the new face of Marks & Spencer, Myleene is delighted to have the opportunity to return to her classical roots by forming a relationship with EMI Classics. Another exciting new development for Myleene will be starring in a new primetime Saturday night show on BBC1 'The National Lottery: The People's Quiz' which commences on Saturday 24th March and runs for 12 weeks.
In addition to her television roles, Myleene now hosts her own Sunday evening show on London's Capital FM from 8-10pm as well as the Classic FM Breakfast Show every Sunday from 7-9am. The shows feature two hours of Myleene's favourite pieces of music, providing the perfect soundtrack to Sunday mornings. She also writes a monthly feature in Classic FM Magazine entitled 'Myleene's Hot Property', focusing on an up and coming young artist or group each month.
Myleene says of the new deal "I'm delighted to be working with such a great and well-established record label as EMI Classics - I really hope that my new collection of accessible lifestyle CDs will reach out to audiences who might not have tried classical music before or feel intimidated by it. There really is something here for everyone!"
EMI Classics was the obvious choice for Myleene, with its rich cultural heritage and back catalogue boasting such artistic legends as Maria Callas, Nigel Kennedy, Sir Simon Rattle and Maxim Vengerov as well as more recent successes Natasha Marsh, Alfie Boe, Alison Balsom and Natalie Clein.
Thomas Kaurich, Head of EMI Classics UK says "It's great to have Myleene as the newest member on our roster of young and dynamic artists, and we are very excited about working with her. Her unique appeal, passion, and desire to bring classical music to a wider audience fits perfectly with our own EMI Classics ethos."
Contrary to what most people may think, Myleene was a professionally trained classical musician long before she was spotted by the creators of the pop band Hear'Say. Myleene began playing the piano and her grandfather's violin at age of four. She studied voice at the Guildhall School of Music and Drama where she also added harp to her repertoire. After completing her studies Myleene then won a scholarship to the Royal Academy of Music where she later graduated.
- ENDS -
Categories:
AJ Ads
AJ Arts Blog Ads
Now you can reach the most discerning arts blog readers on the internet. Target individual blogs or topics in the ArtsJournal ad network.
Advertise Here
AJ Blogs
AJBlogCentral | rssspecial
the blog of the National Performing Arts Convention
Terry Teachout on the arts in New York City
Andrew Taylor on the business of arts & culture
rock culture approximately
Rebuilding Gulf Culture after Katrina
Douglas McLennan's blog
Art from the American Outback
No genre is the new genre
John Rockwell on the arts
Jan Herman - arts, media & culture with 'tude
dance
Apollinaire Scherr talks about dance
Tobi Tobias on dance et al...
jazz
Howard Mandel's freelance Urban Improvisation
Focus on New Orleans. Jazz and Other Sounds
Doug Ramsey on Jazz and other matters...
media
Jeff Weinstein's Cultural Mixology
Martha Bayles on Film...
classical music
Greg Sandow performs a book-in-progress
Exploring Orchestras w/ Henry Fogel
Kyle Gann on music after the fact
Greg Sandow on the future of Classical Music
Norman Lebrecht on Shifting Sound Worlds
publishing
Jerome Weeks on Books
Scott McLemee on books, ideas & trash-culture ephemera
theatre
Chloe Veltman on how culture will save the world
Elizabeth Zimmer on time-based art forms
visual
Public Art, Public Space
John Perreault's art diary
Lee Rosenbaum's Cultural Commentary
Tyler Green's modern & contemporary art blog

1 Comments
Leave a comment