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        <title>Sandow</title>
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        <description>Greg Sandow on the future of classical music</description>
        <language>en-US</language>
        <copyright>Copyright 2008</copyright>
        <lastBuildDate>Tue, 13 May 2008 17:26:10 -0500</lastBuildDate>
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            <title>Errata</title>
            <description><![CDATA[Due to over-hasty cutting and pasting, I messed up some links in my responses to some comments. I'm fixing them. And right now I'll restate two of them correctly:. <br /><br />My wife Anne Midgette's review of the spectacular National Symphony's concert,featuring Hilary Hahn in Paganini, and David Del Tredici's <i>Final Alice</i> is <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/05/08/AR2008050803634.html">here</a>. <br /><br /><font style="font-size: 0.8em;"></font><p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">Christopher Small's evocation of the secret life of a concert hall is <a href="http://www.gregsandow.com/Juilliard/small.pdf">here</a>.</font><a href="http://www.artsjournal.com/mt4/mt-static/html/www.gregsandow.com/Juilliard/small.pdf"><br /></a></p> ]]></description>
            <link>http://www.artsjournal.com/sandow/2008/05/errata.html</link>
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            <pubDate>Tue, 13 May 2008 17:26:10 -0500</pubDate>
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            <title>More catching up</title>
            <description><![CDATA[The <a href="http://www.performingartsconvention.org/index.htm">National Performing Arts Convention</a> -- convening in Denver next month -- has a blog. I was asked to contribute; my entry is <a href="http://www.artsjournal.com/npac/2008/05/art-and-the-arts.html">here</a>. Subject: why the arts -- aka the collection of interest groups meeting in Denver -- don't really represent art in our current world.<br /><br /><div align="center">***<br /></div><br />Since I <a href="http://www.artsjournal.com/sandow/2008/04/the_environment_solutions_2_se.html">got after the classical music business</a> for ignoring Earth Day -- and, basically, all environmental concerns -- I should be fair, and note that the <a href="http://www.ojaifestival.org/">Ojai Music Festival</a> has announced a green initiative. It's the first I've ever heard of in classical music, though I hope there have been others. To quote from Ojai's press release:<br /><br />

<blockquote><p class="MsoNormal" style="line-height: 130%;">With the help of Marty Fujita, an
ecologist who founded a farm-to-school food program in local Ojai schools, and
Green Team volunteers from the Ojai Valley Green Coalition, the Festival is
reducing solid waste going to landfills, selecting merchandise and foods
produced with minimal environmental impact, and supporting local farmers,
merchants, and products.</p></blockquote><p class="MsoNormal" style="line-height: 130%;">Though of course they'll still have a carbon footprint -- maybe not a small one -- from flying artists to play their concerts. I wish they'd say something about that. You can read their complete press release <a href="http://www.ojaifestival.org/press/releases/043008.pdf">here</a>.</p><p class="MsoNormal" style="line-height: 130%;">It's still scandalous -- and I really mean it&nbsp; -- that other classical music institutions haven't done anything like this. If their concerts halls are green, they don't talk about it. And they don't even do Earth Day programming. In 2008, that's scandalous.<br /></p>]]></description>
            <link>http://www.artsjournal.com/sandow/2008/05/more_catching_up.html</link>
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            <pubDate>Sun, 11 May 2008 19:11:53 -0500</pubDate>
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            <title>The death of meaning</title>
            <description><![CDATA[<blockquote><i>J'ai longtemps habité sous de vastes portiques...</i><br /><i>...dont l'unique soin était d'approfondir</i><br /><i>Le secret douloureux qui me faisait languir.</i><br /><br /><i>(For a long time I lived under vast porticos...</i><br /><i>...whose only purpose was to bury, so deeply,</i><br /><i>The unhappy secret that made me suffer.)</i><br /><br /><i>&nbsp;&nbsp;&nbsp; -- Baudelaire, "La vie antérieure"</i><br /></blockquote><br />I went to a vocal recital. Doesn't matter where, or who sang. I'll just say that she's an older soprano, a star in both opera and lieder, nearing the end of her career. The setting and audience were genteel. When the singer and her pianist appeared, I thought of a scene from <i>The Graduate</i>, the scene at the Taft Hotel. Dustin Hoffman blunders into a party, and sees older people, who look (the women especially) as if they'd stepped out of the 1930s. Which was perfectly plausible, since those people would have grown up -- would have been formed -- in the '30s. But it's far less plausible for the singer and pianist -- she in a gown, he in white tie -- in 2008.<br /><br />Then came the concert. It was built around groups of songs, in which composers set the same poets. Rückert, Goethe, Baudelaire. Estimable, thoughtful, serious. But let's look at the Baudelaire group. We weren't reading the poems, or hearing a lecture on them. We were reliving them, or at least reliving them as they were set to music by French composers. Which meant that the singer and pianist were reliving them, too, and that rather than think about them, or experience them distantly, they should have hit us right in the gut.<br /><br /><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.artsjournal.com/sandow/Baudelaire.jpg"><img alt="Baudelaire.jpg" src="http://www.artsjournal.com/sandow/assets_c/2008/05/Baudelaire-thumb-250x320.jpg" class="mt-image-right" style="margin: 0pt 0pt 20px 20px; float: right;" height="320" width="250" /></a></span>Did that happen? Of course not. Which isn't to say the performance was bad. By normal standards, it was quite good, thoughtful, nuanced, expressive. But that's not enough. Baudelaire is far more than that. He's uneasy, troubled, sick, sensual, seduced by evil, drenched with regret. Is that what we felt, hearing those songs? Of course not. The concert was far too genteel. If the spirit of Baudelaire had emerged -- if all of us wondered what secret we hid, what secret was making us suffer -- the unspoken rules of the concert would have been violated. It wouldn't have been artistic, thoughtful, genteel. It would have made us uneasy. We would have been troubled. We would have had fantasies, of nudity, jewelry, decay. Is that what we'd come for? <br /><br />The form of the concert at war with its content. The form: formal, genteel; constrained and&nbsp; respectable. The content much less so. The difference never acknowledged. <br /> ]]></description>
            <link>http://www.artsjournal.com/sandow/2008/05/the_death_of_meaning.html</link>
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            <pubDate>Sat, 10 May 2008 15:33:41 -0500</pubDate>
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            <title>Repeating Beethoven</title>
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<p class="MsoNormal">In a comment on my <a href="http://www.artsjournal.com/sandow/2008/05/playing_beethoven.html">last post</a>, Steve (he doesn't give any
last name) writes:<br /></p><blockquote>
Maybe you'd like to riff on this a bit:<br /><br style="" /><p class="MsoNormal">[D]o we really return to experience the music we value in
the hope an expectation of hearing something new each time?&nbsp; On the
contrary, I believe we return because we hear nearly the same thing each time.?</p><p class="MsoNormal">(Scott Burnham, Beethoven Hero, 1995, p.164)</p></blockquote><p class="MsoNormal"><!--[if !supportLineBreakNewLine]-->
<!--[endif]--></p>





<p class="MsoNormal">I hadn't known the Burnham book, and I'm grateful to Steve
for telling me about it. Thanks to Google Books, I was able to look up the
context of this passage, and I'll quote it at length a little later.</p>

<p class="MsoNormal">But my reaction? I think it's silly. Especially when I read
the fuller text! There's an old pop-spiritual adage, "You can't step in
the same river twice," and even though this sounds by now like a shallow
cliché, I think it's right. (I'm sure there are many people who've made the
same point in more depth. One of them is C. S. Lewis, who has a charming take
on it in <i>Perelandra</i>, the second volume of his Christian science fiction
trilogy.) </p>

<p class="MsoNormal">We can't have the same experience twice. Each time we try to
repeat an experience we had before, we add our memories and our expectations.
And the fact of repetition gets added to the experience. We know we're
repeating it. Often -- certainly in classical music -- there's a great comfort
that comes from this. Especially when you've got an entire subculture, as we do
in classical music, in which the central act is repetition, performing the same
masterworks over and over. Everyone knows that this is what's going on, and a
subliminal sense of this becomes as compelling (at least in my view) -- as much
a central part of the experience -- as whatever we get from the music itself. </p>

<p class="MsoNormal">One sign of this was something I remember a critic writing
years ago, about how he went to the New York City Opera to "bask" in <i>Le
nozze di Figaro</i>. He feels that way because he's heard the piece so often,
and knows how much he loves it. He knows what to expect. He wants to repeat a
feeling that can only exist because he's repeating it. </p>

<p class="MsoNormal">In everyday life, this is harmless. If I'm flipping channels
and I come across <i>Independence Day</i>, I always watch a few minutes of it,
basking in my favorite parts -- Will Smith yelling "alien asshole!"
and, later, flying the alien spaceship and saying, "I gotta get me one of
these." Or the moment that got such a big laugh in the movie theater when
I first saw the film, the bit where the US president says the Roswell UFO crash
is a myth, and the creepy national security advisor clears his throat, and says
(I'm paraphrasing), "Well, as a matter of fact, Mr. President..." </p>

<p class="MsoNormal">I love these moments more each time I see them, but I don't
think there's anything wrong with that. I spend very few minutes each year
basking in them, and I still see new movies. The problem comes when an entire
art form consists mainly of basking. Now, I know I'm exaggerating -- I know
that new works are in fact performed, and that lesser known old music is done
as well. But I think my exaggeration tells more truth than the many pious
statements about "our great art form" that I've heard recently from
people in the orchestra world. (Sorry, everyone. But I really think we need to
look at this.) </p>

<p class="MsoNormal">Besides, even unfamiliar music can make us bask. You can
hear a Haydn symphony you don't know, and bask in it because you've basked in
other Haydn symphonies. You can hear a Zemlinsky piece, and even if you've
never heard Zemlinsky before, you can bask in it because you've heard Strauss,
Mahler, and <i>Gurrelieder</i>. The classical music business, as we know it
today, is among much else a glorious basking pool. We can love that, if we
want, but we shouldn't confuse this with art. </p>

<p class="MsoNormal">Compare movies, where we do plenty of basking (me and <i>Independence
Day</i>), but we also see new films -- and, most important, these new films can
hit us where we live, because they mesh with the world we live in. <br />
<br />
Here's a fuller Stephen Burnham quote, for those interested.</p>

<blockquote><p class="MsoNormal">Why do we keep listening to our favorite musics? This is a
very simple question that has never been answered adequately by the process
model of the musical experience. Do we really return to experience the music we
value in the hope and expectation of hearing something new each time? On the
contrary, I believe we return because we hear nearly the same thing each time,
because the music becomes for us a magical presence we are eager to experience
again. That we are enabled to enjoy an experience repeatedly precisely because
it remains basically the same may seem a paradoxical argument, and
anti-intellectual in the extreme. But the musical experience is no ordinary
experience; I would go so far to suggest that it is closer to the sense of
uncanny presence felt by Hoffmann than it is to the tracking of a coherent
process, however compelling that process may be.</p><p class="MsoNormal">&nbsp;Of what does this presence consist? Sustained engagement is
obviously an important part of such a listening experience, registering as a
sense of involvement that persists, in the case of the heroic style, even when
we start to hear Beethoven's voice assume a narrator's distance from the
musical process. As noted in chapter 2, being engaged by the present moment
translates into being faced with a presence. This is the source of the music's
authority: the presence in Beethoven's music is simultaneously the uncanny
effect of an actual presence and the engaging effect of being acutely alive to
the present moment--at bottom these are the same. Music performs this merger of
subjective presence and objective presence like nothing else. Thus our
expectation of keeping cumulative track of the musical process and then
reporting on it is epiphenomenal to the idea of our involvement in the present
moment. This is not to deny that any present moment in music takes much of its
meaning from what happened earlier and from a sense of what will happen next.
But the primary experience is one of presence.</p><p class="MsoNormal">&nbsp;This is why we can listen to the music we value so often: it
always brings us to the same place, always invokes the same uncanny presence.
Thus it functions like the unveiling of a Grail whose magic is never
attenuated, no matter how much one analyzes its details. The musical experience
seems to become timeless, because it involves a repeatable sense of place, of
presence. In other words, the thrill of listening to music may be more a matter
of simply being in the world of the piece, being in the presence of the piece.
This is comparable to the pleasure of watching a favorite movie repeatedly. It
is certainly true that we might pick up new details of the unfolding of the
plot with each viewing, but what really keeps us there is the world the movie
creates: we like being there.<o:p>&nbsp;</o:p></p></blockquote>













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            <pubDate>Fri, 09 May 2008 12:41:25 -0500</pubDate>
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            <title>Personal Beethoven</title>
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<p class="MsoNormal"><strike>A conductor&nbsp; </strike>Gary Panetta, arts critic of the Peoria newspaper, made a comment on my <a href="http://www.artsjournal.com/sandow/2008/05/orchestras_as_museums.html">previous
post</a>, about orchestras as museums. He put himself in the role of a conductor, about to embark on Beethoven's Fifth. I replied, and both the comment and
reply seem worth promoting to a full post of their own.<o:p> <br /></o:p></p>

<p class="MsoNormal">Here's <strike>the conductor's</strike> Gary's comment (and thanks to Lisa Hirsch for telling me that I'd misunderstood Gary's comment, and for telling me who he is):<br /></p>



<blockquote><p class="MsoNormal"><o:p></o:p>The comments here all sound intriguing, but I'm confused
about one thing. </p><p class="MsoNormal">Suppose I'm going to program Beethoven's Fifth Symphony on
my orchestral season next year. I gather from the comments above that I should
make sure I have "a distinct, notable, worth paying attention to"
ideas about performing this very standard piece of classical music. Other than
just really trying to do a good job of it (and making sure audiences haven't
just heard the piece recently with the same orchestra) what is a conductor
supposed to do? What constitutes a distinctive performance of Beethoven's
Fifth? I mean, are the musicians supposed to use kazoos or something? I realize
that a certain amount of subjectivity enters into performing a classical piece
-- but this freedom doesn't compare with the freedom musicians have in other
kinds of music.</p><p class="MsoNormal">Here's another (related thought): As a lay listener at
classical concerts, I'm often annoyed with the program notes. Why don't
conductors write their own program notes explaining why they have chosen these
particular pieces and this particular order? I've been told that the music
speaks for itself. But in the dramatic arts, where people actually do speak
instead of mutely playing violins, the director never hesitates to tell me her
thoughts about "Cat on a Hot Tin Roof" or whatever theatrical
warhorse is being staged.</p></blockquote>









<p class="MsoNormal">And my reply:</p>

<blockquote><p class="MsoNormal"><o:p></o:p>Very good thought about the program notes.. I think you
should go with it -- really make the notes something like what you're talking
about here. You could also involve the musicians, have them say what they think
about the piece.</p><p class="MsoNormal">But, speaking very honestly, your comments on Beethoven's
5th bother me. If this is all you can offer -- a professional rendition of a
work whose meaning and contours seem, if we're to believe you, thoroughly known
-- then why play it? I'd rather you didn't. </p><p class="MsoNormal">&nbsp;So let me give you some suggestions, if not about how to
perform the piece, then about what differences between performances might
exist. First, and most obviously, you might look at some performances that are
very different from the current norm. Maybe Stokowski, from generations ago,
lingering (as I remember) over phrases in the slow movement, giving each an
individual, highly personal treatment. <br /></p><p class="MsoNormal">Or Mikhail Pletnev, from his recent
recording of all the Beethoven symphonies. I'll get in a minute to the most
remarkable thing (at least for me) about the way he does the Fifth, but you
might listen to how flexible his tempi are in the first movement of the Eroica,
and how strong a narrative he creates from the music. I gather, listening to
him, that one thing very personal about his understanding of the piece is a
sense of uncertainty at the end of the exposition, at the end of the
development, and just before the coda. That uncertainty pays off wonderfully
the first and second times, by which I mean the uncertainty at the end of the
exposition, leading the first time into the exposition repeat, and the second
time -- and somehow it sounds like a great surprise, a great expansion of
what's gone before -- leading into the further uncertainties of the
development.</p><p class="MsoNormal">Or, in the Ninth, listen to the unabashed joy Pletnev and
his musicians bring to the first statements of the Ode to Joy tune. Could you
do anything like htat in the Fifth? Maybe, most obviously, when the sunburst of
the finale bursts out. Can you get beyond the routine of even the best normal
performances, and make it glow from within?</p><p class="MsoNormal">Or listen to what Pletnev does with the opening of the
second theme in the recapitulation in the first movement. The opening notes, so
decisive in the horn in the version of the passage that shows up in the
exposition, normally sound feeble in the recapitulation, now played on the
bassoon. I've never heard a satisfying solution to that. Doubling the bassoon,
or even using four of them (as I believe Carlos Kleiber does) only makes the
sound more awkward (at least for me).</p><p class="MsoNormal">Pletnev's solution is wonderfully radical. He lets the
bassoon statement be different from the horn statement in the exposition --
quieter, far less decisive, just as the nature of the instruments should
dictate. And to make that work, he builds a nest of quiet both before and after
the bassoon comes in.</p><p class="MsoNormal">Another moment to think about: the oboe cadenza in the first
movement. How should that sound? (And a related question, rather radical in
today's climate, but not in Beethoven's time: Should the oboist play the
cadenza strictly as written, or should she ornament it?) There's a video called <i>Beethoven Alive! </i>about
a New World Symphony performance of it, filmed by my friends <a href="http://www.brandenburgproductions.com/">Janet Shapiro and
Philip Byrd</a>. The principal oboist is interviewed in the first part of the film,
and she talks about the cadenza. We see her practicing it alone. The film then
ends with the full performance of the piece, and when that cadenza comes,
instead of seeing the oboist in the middle of the orchestra, we see her alone
in her studio, as she was when she practiced the passage. That suggests one
interpretation of the cadenza, that it's meditative, even lonely. Would you
want it to sound that way in your performance? And if not, how should it sound?
Or is that something you'd want to work out with the oboist, the only goal
being to get something personal, that spoke for both of you?</p><p class="MsoNormal">Or consider the famous <a href="http://www.gregsandow.com/forster.pdf">set-piece</a> in E. M. Forster's
novel <i>Howard's End</i>, in which members of a family (all young) and their
friends are at a performance of Beethoven's Fifth. One of them tells herself a
story about goblins. That the goblins, evil little things, show up in the third
movement, and then are banished in the fourth. But then -- in the famous
passage where, in the middle of the last movement, music from the third
movement returns -- they come back again! The moral drawn from this is that you
can banish goblins, or evil, but it might always return -- and that this shows
how powerful Beethoven is, and how deep his understanding of life can be. Would
you want to play these passages with Forster's goblins in mind, or else thinking
of your own image of trouble or dismay? This might mean making the return of
the music very stark and shocking -- something you might want to do in any
case, to convey what the passage must have meant to Beethoven and his audience,
since in those days disrupting the normal texture of a symphony was practically
unknown.</p><p class="MsoNormal">Finally, you might find your own meaning -- or your own
narrative -- for the symphony. What if you thought the triumph in the final
movement was unconvincing? Or the coda of the first movement too insistent, as
if Beethoven was protesting too much?</p><p class="MsoNormal">To give you an example of how someone else thought about a
Beethoven piece, I'll paraphrase what one of my Juilliard students said last
week about Beethoven's Op. 59 No. 2 string quartet. I ask my students to make
presentations about pieces they play, presentations that should be entirely
personal, and full of feeling. This violinist picked this quartet, which he'd
played a number of times, and came up with the following scenario. First
movement: Beethoven emerges, for the first time in his oeuvre, as a
full-fledged neurotic, a man torn by trouble. Second movement: state of grace,
transcending any trouble. Third movement: cynicism, Beethoven answering his
patron's request for a Russian folktune, by turning the tune almost into a
parody, making it sound absolutely trivial. Finale: Beethoven in an uninspired
mood, just churning out the notes. I don't say everyone has to agree with this,
but it's a very personal description of the piece, which could generate a very
personal performance. (And I should add that this violinist went into far more
detail than I've tried to render here.)</p><p class="MsoNormal"><o:p>&nbsp;</o:p></p></blockquote>









































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            <pubDate>Wed, 07 May 2008 17:23:37 -0500</pubDate>
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            <title>Orchestras as museums?</title>
            <description><![CDATA[<p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">At a retreat of the Orchestra Forum program of the Mellon Foundation -- at which I learned a lot&nbsp; -- I got into two discussions about how orchestras might function as museums. <br /></font></p><p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;"><br /></font></p><p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">Or, to be more honest, i made, in private conversation, a few provocative remarks, one of which I think is true beyond any chance of contradiction -- that none of the culturally central musical developments of the past 50 years happened in the orchestra world, or have even been reflected there. <br /></font></p><p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">&nbsp;</font></p>

<p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">But that's not the point! said passionate and honest people I have both affection and respect for. Orchestras are like museums. They display the art of the past. Or as one of these people got in my face (delightfully) and demanded to know, "What's the difference between Brahms and Rembrandt?"<br /></font></p><p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;"><br /></font></p><p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">But (and what follows is more or less what I e-mailed him, since we never got a chance to finish the discussion), the important difference is about how Brahms and Rembrandt function in the concert and museum worlds. Though one general point to make -- my wife makes it all the time, and Lawrence Kramer made it memorably in a <a href="http://www.nytimes.com/2007/06/03/arts/music/03kram.html?_r=1&amp;scp=2&amp;sq=lawrence+kramer&amp;st=nyt&amp;oref=slogin">piece</a> in the <i>New York Times Magazine</i> -- museums are far more contemporary, as institutions, than orchestras even dream of being.<br /></font></p><p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;"><br /></font></p><p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">Here's what I e-mailed -- three big differences (at least as I see them) between museums and concert halls. <br /></font></p><font style="font-size: 0.8em;">&nbsp;

</font><p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">First, the museum
world is way ahead of the concert world, chronologically. Or I could say that
their center of chronological gravity lies about a century later. Major 20th
century and postwar painters - Picasso, Kandinsky, Klee, Gorky, Pollock, Rothko
-- are core classics in museums. A Jackson Pollock show gets lines
around the block. Museums of modern and contemporary art (MOMA, LACMA) are
major institutions, on a par with museums that show classics from past centuries. The
museum world, too, has kept up with developments in outside culture. In the
last 50 years, elements of popular culture have been recognized as visual art -
for instance, film, graphic design, fashion. All are represented in major museums. The Met
has had a costume collection for years (aka fashion). That costume collection just opened a
superheroes show. That might be the equivalent of an orchestra mounting a heavy
metal weekend - which would actually happen, if orchestras functioned the way
real museums do.</font></p>

<p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">&nbsp;</font></p>

<p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">Second, a Rembrandt
painting hangs on the wall, looking like it comes from the past. A Brahms
symphony, played in the concert hall, isn't identifiable as music from the
past, because it's so constantly repeated. It sounds like the concert-hall
cultural norm, which in fact it is. That means we can't actually hear it. Key elements of it are lost to us, which doesn't happen nearly so easily with
Rembrandt.</font></p>

<p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">&nbsp;</font></p>

<p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">Finally, Rembrandt
just hangs in the museum, costing nothing (except the museum's general
expenses), demanding nothing, requiring nothing. Brahms has to be enacted over
and over again at great expense by large numbers of musicians, who work together, drawing on their years of training and experience to act out Brahms's music. The audience, likewise, sits
in silence for long periods, worshipping these reenactments. It's as if the museum hired 100
painters every day to copy Rembrandt works. I know this isn't at all a precise
analogy, but it has this value -- it gives us at least a very rough measure of where the two institutions put their energy, and their creative effort. In the visual arts world, the energy goes into creating new work, and creating new understandings of old work
(which is seen, as I said before, as part of the past). In concert halls, the
vast bulk of creative effort goes into recreating old music, the same pieces
over and over again. It's no wonder that the concert world turns away from contemporary culture, or that the visual arts world has more
intelligence, more imagination, and more contemporary relevance. If the
classical music world treated the performance of music of the past as something
extraordinary - how strange! We're putting all this energy into recreating the
19th century! - then the focus on the past might be more invigorating.<br /></font> </p>

<p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">&nbsp;</font></p>

<p style="margin: 0in; font-family: Calibri; font-size: 11pt;"><font style="font-size: 0.8em;">If anyone wants to see
what classical music is like when it functions like a real museum, listen to
the "Evening Music" show on <a href="http://www.wnyc.org/">WNYC</a>, New York's public radio station -- 7 PM, Mondays through Thursdays, when
Terrance McKnight is the host. (Not that I haven't said this <a href="http://www.artsjournal.com/sandow/2008/03/catching_up_2.html">before</a>.)<br /></font> </p>

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            <title>Challenge to opera</title>
            <description><![CDATA[

<p class="MsoNormal">In Wong Karwai's new film, <i style="">My Blueberry Nights, </i>Rachel Weisz has a monologue that could almost
be an opera aria. When I saw the film, and Weisz quiets down outside a bar
where she's just thrown a fit (with Norah Jones sitting by quietly, ready to
listen to anything Weisz says), I thought, "If this was an opera, now we'd get
Rachel Weisz's aria."</p>

<p class="MsoNormal">But I couldn't have known how musical Weisz's monologue
would be. For one thing, she often spoke in musical phrases, with pitches -
musical<span style="">&nbsp; </span>notes - I could just about have
written down in musical notation. But she also made music in a higher sense, gripping
my attention simply with the sound of her voice, quite beyond the meaning of
her words. Up to a point, this happened as her voice was pushed and shattered
by her feelings, but as I listened - maybe because I'm a musician - the sound
took on a force that was completely musical (understanding here a wider
definition of music, which goes beyond the notes and chords of traditional
music, and enters the wider world of pure sound.)</p>

<p class="MsoNormal"><a href="http://www.gregsandow.com/blueberrynights.mp3">Listen</a>
to the monologue, and see what you think.</p>

<p class="MsoNormal">This, I thought, posed a challenge to opera - to new operas,
that is. (And don't forget, in what follows, that I've written some myself.)
The simple way to put the challenge might be, "Who needs opera, when a movie
monologue carries this much musical conviction?" But that's <i style="">too</i> simple. Maybe a broader way to make
a richer point would be something like this: in past centuries, when opera was
a truly current art form, people understood (instinctively; this hardly had to
be discussed, though perhaps it sometimes was) that opera created drama by
stylizing it, embedding it in well-known forms of music. </p>

<p class="MsoNormal">As time went on, and as musical language developed, singing
in opera could become less stylized - less dependent on full-fledged melodies,
with a purely musical form of their own - and more realistic, more like the
ways people actually speak. (Wagner of course had a lot to do with that.) But
let's not forget that stage acting (and public speaking of any sort) was much
more stylized in those days than it is now. So realism of the <i style="">Blueberry Nights </i>sort - music closely
imitating speech - wouldn't bring dramatic music where pure drama is today. </p>

<p class="MsoNormal">I'll skip over the rest of operatic history (and especially
Janacek, who tried harder than any other composer to render speech in music
precisely as it's spoken), and simply observe that new operas these days tend
to emphasize full-throated operatic singing. Which leaves them largely in the
dust if you compare them to Rachel Weisz, who also outflanks them musically. </p>

<p class="MsoNormal">Which isn't to say that new operas are impossible. I tend to
feel, though, that they work best when they're deliberately stylized. And since I think that, it can't be coincidence that Philip Glass's <i style="">Satyagraha </i>(stylized from beginning to
end) knocked me out more than any new opera I've ever seen on stage, and that I
wrote my own favorite among my operas, <i style=""><a href="http://www.gregsandow.com/frankenstein.htm">Frankenstein</a>, </i>deliberately
as an affectionate (well, loving, really) and stylized take on Italian opera in the 19th
century (which itself is stylized). If I wanted to write a realistic work - which really would appeal to
me - I'd listen again, and very carefully, to Rachel Weisz, and be afraid. </p>

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            <pubDate>Mon, 05 May 2008 16:14:18 -0500</pubDate>
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            <title>Molly speaks</title>
            <description><![CDATA[I've been meaning to link to <a href="http://www.artsjournal.com/gap/">Molly Sheridan's new ArtsJournal blog</a>...there, I've done it. I've known Molly for years, always enjoyed her, always learned from her. And now she's flying. I hate to limit her, by quoting something that doesn't give you her nuance or range, or her flavor, something so merely factual...so follow the link above and read the full Molly...but still here's something she knows more about than I do, something that fits right in with the conversation we've been having here about the new audience, and the blend of new classical music and alternative rock they're so easy with. (<a href="http://www.artsjournal.com/sandow/2008/01/solutions_first_of_an_occasion.html">Here</a> and <a href="http://www.artsjournal.com/sandow/2008/04/a_larger_audience.html">here</a>.) It's from Molly's first post, "<a href="http://www.artsjournal.com/gap/2008/04/one-of-everything.html">I'll Take One of Everything, Please</a>":<br /><br /><blockquote>...a funny thing happened during a panel discussion over at Peabody a
few weeks ago: Someone asked me where new music was going and for the
first time since I started covering the field in 2001, I realized a big
change that I had personally witnessed had finally come to pass.<br /><br />Picture it: The year is 1999. Where I am living in Brooklyn, many bands
are rehearsing in cheap studio spaces. Many of them come from indie
rock backgrounds and liberal arts educations, but they are seeking to
put their own experimental twist on the genre.<br /><br />Meanwhile...<br /><br />Across the river and quite a few blocks uptown--or okay, fine, just as
likely right next door--other musicians in other studios are finishing
up pieces for their composition degrees at the city's prestigious
conservatories. They've got a piece scored for Pierrot ensemble, but
they are seeking to put their own experimental twist on the genre.<br /><br />Sadly, except for the occasional happy anomaly, in 1999 Camp A and Camp
B seemed to exist in largely separate worlds, sharing neither common
dive bars nor common practices. And this always seemed a shame, because
to me it felt like each side had information the other side needed and
wanted. I'm not speaking in terms of music (though some wanted to
travel that way, too) but more in terms of trading recording technique
for orchestration technique.
But that was then. These days when I look out, it's striking to see how
close these two camps have come, and it looks and sounds great...<br /></blockquote>Ellipses at the end, not because I cut off in the middle of a sentence, but because I cut off in the middle of a thought. By which I mean that Molly's thoughts are worth reading (and that it's hard to fit their full flavor into any one headline). It's great to have her here.<br /> ]]></description>
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            <pubDate>Wed, 30 Apr 2008 20:51:31 -0500</pubDate>
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            <title>On the train</title>
            <description><![CDATA[[Digressions away from music, But there's a musical payoff at the end.]<br /><br />I had a meeting in Boston. When it ended, I had some time before my train back to NY. The ride is dead time -- restful if I want to rest, but dead if I need to work. So much of my work takes me online (this blog, for instance). I can hack away at my computer, at writing I can do offline, but that takes concentration, and my normal rhythm keeps my online all the time while I work.<br /><br />And now for the geek paragraph. I'd decided to get a broadband modem for my laptop, so I could go online anywhere, anytime. Why not get it now, and use it on the train? I was walking on Mass Ave in Boston, in Back Bay. The modem I wanted worked on Verizon's network. Back Bay is an upscale neighborhood; there had to be a Verizon Wireless store. <br /><br />I took out my iPhone, went to Google Maps. One touch on the screen, and the software found me, displayed exactly where I was. I asked it to search for Verizon Wireless. Stores popped up on the map, one just three blocks away. Half an hour later, I had my modem and my data contract. On the train, the software hiccuped before it settled down, but soon I was online. I caught up on e-mail, posted blog comments. Life seemed normal, and relaxed (and I wouldn't have to do the e-mail or the comments later on, when I'd be home, and would want to wind down). <br /><br />Now for music. When I got tired of working, I looked at the books I'd taken on my trip. <i>Liszt: My Traveling Circus Life </i>is a revealing, funny book about Liszt's tours of England in the 1840s. When he bragged that he'd made more money than Thalberg, endorsed a brand of piano to make still more (but in fact lost money on the tour). But that felt too much like work. I had an absorbing novel, <i>A Journey to the End of the Millennium </i>(that's the first one, in 1000 AD) by A. B. Yehoshua, a novelist I'm reading my way through. But that seemed too serious.<br /><br />So I took out my iPhone again, and watched some of Martin Scorcese's knockout film -- brilliant, vivid, even profound -- about Bob Dylan, <i>No Direction Home</i>. I've been watching it in odd moments, on planes, or in bed before I go to sleep (when I'm alone because I'm in NY, and Anne's in Washington). I'd gotten up to the time when Dylan went electric, and blasted folkies into frightened opposition because he'd injected shots of rock &amp; roll into his sound. In retrospect, he couldn't not have done it. His music was too big to be contained in the acoustic folk world -- he couldn't have been the spokesman for the time, as the film shows he was -- while rock burst out at the crest of the cultural wave, while the people he was speaking for were expressed and energized by the sound of rock.<br /><br />This was the second musical turning point in the film. The first is when Dylan sang "The Times They Are A-Changin'" and emerged as a spokesman (unplanned) for his generation. But this one was bigger. The emblamatic song is "Like a Rolling Stone," and the sound just explodes. When Dylan himself, reminiscing now, says he'd never heard a song like this before he wrote it, of course he's right, and I'm not sure there's ever been another one like it.<br /><br />So the jump from his previous songs to this one is a huge jump. And that reminded me of something. Years ago, living alone, obsessively digging into music, I listened to all of Verdi's operas in chronological order, over the course of what must have been just short of a month (unless I listened to two on some days, which I don't think I'd have done even then). <br /><br />And the revelation was how good -- how explosively good -- <i>Rigoletto</i> is compared to anything that went before. That really amazed me, because I was (and still am) an affectionate fan of Verdi's early works, <i>Il Corsaro, I Due Foscari </i>and the rest, to say nothing of <i>Ernani, Luisa Miller, </i>and <i>Macbeth, </i>which are strong operas even for people who can't quite swallow <i>La Battaglia di Lengano</i>. But <i>Rigoletto</i> (officially, for scholars, the start of Verdi's middle period) is a fiery leap ahead -- just as "Like a Rolling Stone" was for Dylan. The parallel hit me right between the eyes. This isn't Greg the scholar talking. It's Greg the gobsmacked, completely carried away by something he'd never thought about, which completely delighted him.<br /><br />A day in my life, or part of one...<br /><br />[Footnote: Technology. Consumerism. I couldn't have my life -- my work life -- without them. The sea is much more wonderful than scuba gear, but you use scuba gear to immerse yourself in the sea. Verdi, of course, I listened to on LP records.<br /><br />[Footnote for Verdi geeks: In my Verdi binge, I didn't do the correct, scholarly thing. I didn't listen to the original versions of <i>Macbeth, Simon Boccanegra,</i> and <i>La Forza del Destino</i>, and then slot the revisions (aka the versions of these operas we normally hear today) in later on, when they appeared. So technically I didn't hear the music completely in chronological order. And I left out the revision of <i>I Lombardi</i> (an opera whose first version is the one that survives), and honestly can't remember if I listened to both <i>Stiffelio</i> and <i>Aroldo </i>(the second being a revision of the first, but completely reshaped, with a different plot). Nor did I listen separately to the five-act French <i>Don Carlos</i> and the four-act Italian <i>Don Carlo</i>. So sue me. And there may be other scholarly niceties I ignored then, and am forgetting now.<br /> ]]></description>
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            <pubDate>Sat, 26 Apr 2008 19:17:47 -0500</pubDate>
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            <title>Nice!</title>
            <description><![CDATA[The Metropolitan Opera premiered this season's run of "Daughter of the Regiment" two nights ago, featuring many high C's from Juan Diego Florez. And to go along with the review -- which appeared today -- the <i>New York Times</i> features <a href="http://nytimes.com/pages/arts/music/index.html">live audio</a> of Florez singing the C's, followed by an ovation and his tradition-smashing encore. (Well, obviously encores are an opera tradition, but the Met long banned them, so this smashes a Met tradition, while returning to an older and better one.)<br /><br />I think this is wonderful. And even more so, because the <i>Times </i>plugs the audio, links and all, in its teasers at the bottom of the front page. I got up, bought the paper, scanned the front page -- and went to my computer to hear Florez. <br /><br />And fine, this isn't the highest artistic achievement in classical music. But it's fun, it's a part of opera (which traditionally is in some ways like sports), and best of all it makes something in classical music a genuine event. Why does someone go to "Daughter of the Regiment"? To hear Florez's high C's. Which is a more vivid, tangible attraction than most nights at the Met (or the Philharmonic, or Carnegie Hall) can boast. Good for the Met, for understanding what they get from this, and for making the audio available. Good for the <i>Times</i>, for running with it.<br /><br />And for those in classical music who might not care what Florez sings -- the most artistic things will (in classical music, in pop music, in literature, in film, you name it) often, maybe most of the time, get less audience than the spectacles. But you need the large market to keep the small market healthy. You need the large market to generate funding, some of which seeps down to the small markets. (That's certainly true of government funding, as I've seen at first hand. Nobody creates the Opera/Musical Theater program at the NEA to fund Meredith Monk. But once the program exists, to fund the Met, the Houston Grand Opera, and non-profit musicals, Meredith can say, "I'm music theater, too," and she gets funded.)<br /><br />So we should all be happy to see live audio from the Met, hyped on the front page of the <i>Times</i>. Alert use of the Internet, too, by both parties. Bravo to both.<br /><br />(My own reaction to Florez? I wasn't at the performance, but the audio sounds fine. Certainly he aces the C's, so easily, in fact, that I'd like to hear him transpose the aria up. Joke. But there's also something a little abstract about the exercise, something uninvolving, at least for me, and maybe a lack of real fun, real verve, real showmanship. So by the middle of the encore, I was bored. Some people, I know, think Florez brings back some golden age of singing, and that's not entirely crazy. Certainly it's not as crazy as thinking Robert Alagna does, or Natalie Dessay, who on her current bel canto aria CD sounds like a careful singer without much verve, passion, or pathos, and whose voice, heard live, can often turn acrid. Her strength is her acting, which doesn't exactly fit the profile of a "golden age" singer -- though, going back many ages, the baritone who premiered the title role in "Rigoletto" was described by a British critic of the time as having a useful range of only one octave, for which he compensated by being a great actor. Getting back to Florez, he sounds too careful and too self-conscious, at least for me, to bring back a golden age, which -- again for me -- would be partly defined by the electricity in the hall, the communion between stage and audience, the sense that something exciting might happen at any moment, the understanding that if the Met did "Tosca," during any given season, with five sopranos singing the title role, all of them would be worth hearing, because all would really connect with the music, and all would do that differently. Thanks to Herbert Breslin, for making that point some time ago to me and my wife. Since we don't have these conditions now, restoring a golden age is tricky. But restoring encores -- and with them, a sense of genuine event at an opera performance -- might help! Along with media publicity for the encores. <br /><br />(And were the "golden age" performances really that good? Yes. We have audio, and even video, to show what they were like. Just one example -- a "Turandot" at the Met in the '60s, with Stokowski conducting, and Nilsson, Corelli, and Anna Moffo -- who's just as good as her costars -- in the leading roles. Hold a steak near the speakers when you play this performance, and you'll fry it.)<br /> ]]></description>
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            <pubDate>Wed, 23 Apr 2008 09:52:55 -0500</pubDate>
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            <title>The environment -- solutions 2 (second in an occasional series)</title>
            <description><![CDATA[<blockquote><i>Problem: You're involved with a classical music organization, maybe a big one. And even though you might describe your institution as "a vital community cultural resource" (to quote one orchestra's website), you know that once you get beyond the "cultural" part of that -- which basically means the contribution that you make to the community with your music -- you don't have all that much to offer. You sense that you're not a vital part of the community when other issues -- non-musical issues -- might arise. </i><br /><br /><i>Solution: Do something for the environment.</i><br /></blockquote>I'm writing this on Earth Day. The main news section of the <i>New York Times </i>has three full-page environmental ads, from Macy's, Starbuck's, and the BBC. Macy's website, on its <a href="http://www.macys.com/">home page</a>, suggests you ride your bike or walk to work, and offers a link to a Macy's <a href="http://www.macys.com/campaign/earthday/index.jsp?LinkType=Homepage&amp;cm_re=44.1.12%20Build%205-_-HOMEPAGE_INCLUDE_1-_-CATEGORY%20--%205125%20--%20:learn%20more">Earth Week celebration</a>, where you can get environmental tips, and learn what Macy's is doing for the cause. The IBM <a href="http://www.ibm.com/us/">home page</a> prominently asks if you've recycled all your old computers, offering a link to an <a href="http://www.ibm.com/podcasts/howitworks/20080421/index.shtml?sa_campaign=message/ideas/leadspace/all/recyclingflash">environmental page</a> that tells you how to do so, with further links to pages like <a href="http://www.ibm.com/ibm/green/">this one</a>, which offers an entire green campaign, with the slogan "Good for business. Good for the planet."<br /><br />And of course there's more. The New York Mets are building a new stadium. <a href="http://www.environmentalleader.com/2008/03/16/ny-mets-unveil-citi-fields-green-specs/">It's going to be green</a>, says the team, built almost completely from recycled steel, and with a green roof over the administrative offices, plus other green initiatives. Major League Baseball has <a href="http://www.observer.com/2008/new-shea-stadium-goes-green-what-does-it-mean">its own green initiative</a>, the Team Greening Program. The Pittsburgh Pirates have an <a href="http://www.environmentalleader.com/2008/03/11/pittsburgh-pirates-launch-green-initiative/">environmental program</a>; the San Francisco Giants generate electricity <a href="http://www.environmentalleader.com/2007/07/12/sharp-pge-install-solar-power-system-at-att-park/">with solar panels</a>.<br /><br />And what do classical music institutions do? Nothing I've ever heard of. Which doesn't mean that nobody is doing anything -- that would just about defy belief -- but certainly we don't hear a lot about this. Have any of the new concert halls boasted that they're green? Not that I've heard of. The Nashville Symphony's page for their new <a href="http://www.nashvillesymphony.org/main.taf?p=17/">Schermerhorn Symphony Center</a> says  not a word about anything environmental. The LA Philharmonic's <a href="http://www.laphil.com/">site </a>says nothing green about Disney Hall. <br /><br />And sure, some -- a lot? -- of the corporate environmental stuff is hype. A computer newsletter I get, "PC World Daily Tech News," asks "<a href="http://www.pcworld.com/article/id,144908/article.html?tk=nl_dnxnws">Are Big High-Tech Companies Green Hypocrites?</a>" The baseball initiatives have been questioned, as the articles I linked to show. (They generate huge amounts of carbon playing night games.) Back in January, the <i>New York Times</i> reported that the FTC was asking whether corporations really did <a href="http://www.nytimes.com/2008/01/09/business/09offsets.html?_r=1&amp;oref=slogin">offset their carbon footprints</a>, after saying that they'd done so.<br /><br />But classical music organizations don't even take phony stands (if that's what the corporations are really doing). I've blogged about this <a href="http://www.artsjournal.com/sandow/2007/08/something_good_about_classical.html">before</a>, and asked the American Symphony Orchestra League (as it was called back then) if any major orchestras had ever tried to offset the carbon dioxide they generate when they tour. I never got an answer. <br /><br />So that's my solution to a community relations problem -- take a stand on the environment, and do something about it. It's just about expected, these days, and it's almost shocking (when you think about it for a while) that classical music organizations don't seem to know this. <br /><br />Footnote: Maybe this is related to something else, the way people who aren't classical music initiates (especially if they're young) can be surprised that big classical music institutions don't do anything for charity. Pop stars do, after all. The almost indignant answer from the institutions is that, hey, <i>they're</i> charities!<br /><br />But this doesn't wash. From the outside, big classical music institutions look like they're rolling in money. From the inside, they often enough can barely pay their bills, but still their whole presentation (I'm talking about major orchestras, big opera companies, and major concert halls) is lavish. <br /><br />So they ought to do something for charity. I once privately advised an orchestra about this, suggesting that, since they wanted to raise more money from subscribers, it would help to work for charity themselves, so they'd create an atmosphere of giving. I've heard they've done this, with some success. One way, it seemed to me, would be to stress the charitable work of individual musicians, and also to join in community-wide fundraising efforts. <br /><br />But each institution can figure this out individually. Just so they do <i>something!</i><br /> ]]></description>
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            <pubDate>Tue, 22 Apr 2008 20:59:40 -0500</pubDate>
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            <title>Radical idea footnote</title>
            <description><![CDATA[In my <a href="http://www.artsjournal.com/sandow/2008/04/really_radical.html">last post</a>, I didn't t mean to imply that old music -- Beethoven, Verdi,&nbsp; you name the composer -- won't be part of the new classical music world I'm dreaming of, when Steve Reich, Bang on a Can, and eighth blackbird are at the heart of the musical mainstream. Anyone who wants to play old music -- aka the masterworks of western musical history (and I mean that very seriously) with conviction will surely do it, and no doubt find an audience. But we probably don't know exactly how that will work, and exactly what place those masterworks -- formerly the classical music mainstream -- will have. They'll have to find their place, an evolution that will be fascinating to watch. <br /><br />Though once they find it, I'd imagine they'll be loved, even if -- or maybe especially if -- they're played less often than before. <br /> ]]></description>
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            <pubDate>Mon, 21 Apr 2008 22:24:10 -0500</pubDate>
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            <title>Really radical</title>
            <description><![CDATA[As I've thought more about my <a href="http://www.artsjournal.com/sandow/2008/04/a_larger_audience.html">last post</a>, and as I've absorbed the very interesting comments, something else occurred to me. This is very radical, I admit, but I think it follows from everything I've said. <br /><br />Suppose classical concerts were -- as a general rule -- more or less like this eighth blackbird event? Then I think there'd be no gap between classical music and the rest of our culture, and no worries about classical music's future. <br /><br />Though of course that opens further questions. How large could the audience for a concert like this be? Could it ever be as large as the classical audience is now? Or would a concert like this become the alternative wing of a transformed classical music world, the way alternative rock and dance music are the alternative wing of pop, or art-house films are the alternative wing of movies? <br /><br />And if this were the case, what would the classical mainstream -- now closely linked to the rest of our current culture, and not separated from it -- be like? <br /> ]]></description>
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            <pubDate>Mon, 21 Apr 2008 10:20:48 -0500</pubDate>
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            <title>A larger audience?</title>
            <description><![CDATA[Thursday night I heard a wonderful concert by eighth blackbird, in Zankel Hall. There was a new Steve Reich piece, <i>Double Sextet, </i>and then an extravaganza -- music plus exuberant staging --&nbsp; from the three Bang on a Can composers, David Lang, Julia Wolfe, and Michael Gordon. Among much else, this was a real New York event, highlighting music by two generations of composers whose sound just about screams "New York." Steve Reich was New York in the 1970s and early 1980s, and Bang on a Can -- not that they don't have other influences -- come in a direct line from him. That was especially clear at the start of their piece, with a rippling pattern of repeated things that wouldn't have been possible without Reich showing the path. <br /><br />This was a happy concert, too -- pulsing music, music full of ideas and surprises, exuberant music (though it could be quiet and lyrical, too). One great (repeated moment) -- big happy chords, bright major triads, in the Bang on a Can piece, played on percussion and accordion, with eighth blackbird's enthusiastically grinning pianist handling the accordion.<br /><br />But the audience could have been much bigger. Thousands of people in New York would have loved this concert, and might well have turned out for them, if they'd only known. I've seen those people, at the Bang on a Can <a href="http://www.artsjournal.com/sandow/2007/06/happy_all_night.html">marathon</a> a year ago, at the Wordless music <a href="http://www.artsjournal.com/sandow/2008/01/solutions_first_of_an_occasion.html">orchestra concert</a>, at Sufjan Stevens's <a href="http://www.artsjournal.com/sandow/2007/11/a_look_at_the_future.html">show at BAM</a>, and maybe at the Red Buill orchestra concert a couple of years ago, who filled Carnegie Hall, though that crowd was more club-glamorous than the people at the other three events. This also is at least in part the audience the new "<a href="http://www.artsjournal.com/sandow/2008/03/catching_up_2.html">Evening Music</a>" show on WNYC means to attract.<br /><br />And of course these people weren't at Zankel because nobody tried to attract them. This wonderful concert took place under the old classical paradigm, in which new music concerts have a minority place, and get presented in small, restricted circumstances, on the assumption that not many people will come. Zankel is a terrific, stylish space, but still it's part of that old paradigm and the audience for eighth blackbird was to some extent the familiar new-music in crowd. <br /><br />So what could be done? Get the Wordless Music e-mail list, and promote the concert to everyone on it. That's a start. But then you have to get viral marketing started. I think you have to start working early, to get consciousness of this event circulating. One place to start would be music schools, not just because students who want to play new music would love working with eighth blackbird, but because even students -- a lot of them, anyway -- who don't take much interest in new music would have loved this event. So get eighth blackbird a residency at one of New York's music schools, have them work there over the course of a year, have students play these two pieces. <br /><br />That last would be natural. The Reich involves two sextets, which at this concert were both eighth blackbird twice, live and on tape. So have students be the other sextet. And <i>singing in the dead of night</i> is modular, divided into sections that could easily be alternated by various ensembles. Or, since the piece is so exuberantly staged, players could even replace each other in the middle of a section.<br /><br />Get this into music schools, get students talking about it, and hordes of them might show up for the concert. <br />]]></description>
            <link>http://www.artsjournal.com/sandow/2008/04/a_larger_audience.html</link>
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            <pubDate>Sat, 19 Apr 2008 14:47:45 -0500</pubDate>
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            <title>Internet 101</title>
            <description><![CDATA[Today I got e-mail from a major orchestra, advertising a photo exhibit. The photos sound very interesting. But none were included in the e-mail! Dumb. They had my attention. Why not do something with it? <br /><br />They gave me a link to click, if I wanted to read a full press release about the photo show. No photos in the press release, either. Come on, people -- don't you know how the Internet works? And yes, you'd have to make separate versions of the press release, one for print, the other for downloading. But how hard would that be? Though why not just include the photos in the print release -- not as separate 8 x 10s, but printed on the paper with the text --&nbsp; as well?<br /><br />And speaking of the press release -- why do I have to click to download it? Other orchestras (and non-orchestral institutions, too) include the entire release, complete with formatting, in their press e-mail. Why shouldn't this one do it? Why make it hard for people to read your releases? <br /><br />While I'm at it, here are some other things that publicists shouldn't do. I offer these thoughts in a constructive spirit, hoping that publicists will see how they can be more effective.<br /><ul><li>Don't put "Press Release" -- and nothing more than that -- in the subject line of your e-mail. If I'm pressed for time (no pun intended), your release is this one I won't click on. Use the subject line to tell me something that might interest me.</li><li>Don't send CDs tightly bound in tape-sealed bubble wrap, inside a protective envelope. My wife and I might get a dozen (or even more) CDs a day. None of them arrive damaged. So why an extra layer of protection? It's annoying -- first I have to open the protective envelope, and then get through the bubble wrap.</li><li>Don't put the urgent flag on e-mail, unless you know for sure the content of your message really will be urgent to most people getting it. Often I get e-mail from large institutions, telling me (with great excitement I don't share) that the pianist who's supposed to play a concerto Saturday night has cancelled, and that someone else will be playing instead. I'm sure this is urgent for the institution -- i know the kind of backstage flurry these cancellations cause. But for a critic who gets the e-mail? Maybe not so important. Save the urgent flag for when you're doing business with me, and something has changed that I really, really have to know about.</li><li>Don't use messengers or overnight delivery or even UPS unless you really have to. We get packages from UPS and other carriers, sometimes four times a day. Typically they're new releases from major record lables -- CDs which, to be honest, we might not listen to for weeks, if ever. So why the rush? Why not send the CDs by regular mail? And the point isn't just to save you money. You save me some annoyance. Here I am, sitting home, trying to get my work done, and four times during the day I have to stop my work to buzz the UPS guy through the downstairs door, and then wait for him to get to my apartment so I can sign for the CDs -- which, remember, I haven't any urgent need for (though I'm not saying I'm not glad to get them). <br /></li></ul>]]></description>
            <link>http://www.artsjournal.com/sandow/2008/04/internet_101.html</link>
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            <pubDate>Sat, 19 Apr 2008 12:43:55 -0500</pubDate>
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