I have two new blog posts today — one called “Gatekeeper alternatives — do it yourself,” and another (which I admit logically comes first), “The trouble with gatekeepers.” Both bounce off an exchange I had on Twitter about how best to promote events and careers, through traditional means (working through old media and established classical music institutions), or by using new media, and bypassing the standard gatekeepers. Or else bringing them in after you’ve laid the groundwork on your own.
For all kinds of reasons, the “alternatives” post is near the top of the blog, and the “trouble” post is buried.further down. I should have avoided that, and I apologize if many people never saw “trouble.” I think both posts are worth reading, but of course I would, wouldn’t I? At least now I’ve made clear that they’re there.Related