No, this isn't going to be a downer post. It's actually a step toward solutions, but incorporating some necessary doses of reality. Here are two -- very similar -- promotional things that students recently have tried. First: As part of the project I'm doing at the University of Maryland, members of the school's symphony orchestra went out to the student union, and started practicing their parts for Strauss's Heldenleben, the big piece on their upcoming concert.And let me be very clear about giving credit for this idea, and for other … [Read more...]
CD covers I like

While we're still talking about CD covers, I thought I'd add a few likes of my own. Starting with this one, which I've loved ever since the recording came out on LP in 1962: Of course it's Siegfried, from the Georg Solti Ring. And there couldn't be a more iconic image from the opera, showing the moment (at the end of the first scene of the third act) when Siegfried heads up the mountain toward Brünnhilde and the magic fire. If I remember correctly, it's a photo of Wolfgang Windfgassen, who sings Siegfried on the recording, in a live … [Read more...]
New book riff — the culture ran away from us
At long last, here's the latest riff from my book. Or, rather, the first part of it. It's long, so I've divided it into two parts. I'll post the second part here in a week. But if anyone wants to read it now, it's here. And the complete riff, both parts combined is here.These new riffs cover chapter three of my book. See the outline (revised, by the way), to see where it fits. It's about the gap - the abyss - between classical music and the rest of our culture. And how that's the reason for the aging audience, and declining funding and ticket … [Read more...]










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Greg Sandow on Two paths
Glad you brought up that crucial point, David — forging real ties with a new audience, and deepening those ties....David Snead on Two paths
Greg, I think you've laid out some good potential markets and pointed out where learning more about these markets --...Greg Sandow on Two paths
David, Thanks for all of this. Very good thoughts, very good questions. Which of course have to be answered by any...Rick Robinson (Mr. CutTime) on Spring…
You know I’ve got to speak up about this one Greg. There’s still a lot to tear down about and...David Snead on Two paths
Hi Greg, I think it was Will Rogers who said "It ain't what you don't know that'll get ya, it's what...