A riff from my book

Here's a riff from my book. It's a quick and dirty version of the beginning, not the actual text, but a riff on what the beginning is likely to say.

Why did I write this? Because of thoughtful comments from a number of people, including some highly placed in the classical music business, not to mention (and just as valuable to me) a reader of this blog. Maybe, said these comments, the book as I outlined it earlier spends too much time proving that classical music (as we know it) is in trouble. Because everyone knows this! Instead, I should  jump in with visions of classical music's rebirth -- since "Rebirth," after all, is the book's title.

I do get a lot of arguments, though, about classical music's health, and so do others. So I'm trying to split the difference -- reserve space for demonstrating how bad the problems are, but also jumping right in with something positive. Hence the riff. See what you think. Comments, as always, more than welcome (but completely optional).

And note that the copyright notice at the end allows all of you to spread this riff -- and the outline -- as widely as you'd like, subject to some fairly obvious provisions the notice sets forth.

Riff:

[from Chapter I --Rebirth and Resistance]
   
Let's look at the rebirth part.
   
So many changes in classical music, going off like fireworks. And nobody has ever catalogued them (which of course becomes one more reason why I'm writing this book).
   
All of these changes bring classical music right into the culture shared by the rest of the world. Just imagine what would happen if these changes gathered strength. Classical music could be reborn. It could rejoin the culture around it. Which would mean incisive classical concerts, with lots of new music, and a much younger audience. The musicians might look both sharp and informal. They'd talk to their audience. They'd be empowered -- controlling their concerts, playing for people much like themselves, playing the music they care about, in ways we can hardly dream of now.
   
Though if we want any hints, we can look at how freely classical music was performed in past generations. Or at what students at the National Orchestral Institute did when they took control of one of their concerts this summer. Or at alt-classical concerts in New York -- the Wordless Music orchestra concert, with two sold-out houses of 1000 people each, or the Bang on a Can marathon, playing one year to 1000 people, and the next to 2000.
   
Some other straws blowing in this strong new wind:
   
  • Maestro, classical music reality show on the BBC. Celebrities try to conduct an orchestra. OK, minor-league celebrities, like David Soul, sometime blonde hunk on Starsky and Hutch,  a ghost from the '70s, now a folksinger. But the job they had to do was very real, and the judges -- who included two top conductors, Sir Roger Norrington and Simone Young -- were very serious, though of course fun. You haven't lived till you see a dance DJ told that he hadn't indicated upbeats clearly enough, when he conducted an aria from Cosi fan tutte. The payoff from this? The winner got to conduct a piece at a Proms concert, and viewers got to see -- and hear -- exactly what conductors do
  • A concert I hosted and helped plan, on a Pittsburgh Symphony series called "Symphony With a Splash." We programed the "Bacchanal" from Samson et Delila, and -- shades of the Biblical Samson -- shaved the head of a volunteer from the audience while the music played. (I can't take credit for this. The idea came from the Symphony's VP of Artistic Planning, Bob Moir.)
  • Messiaen's Quartet for the End of Time, played at Le Poisson Rouge, the club in New York that's becoming a classical music destination. On a bill with two ambient electronic pop musicians. The audience of 275 or so equally split, or so I was told, among fans of all three acts. Which meant most of the crowd had -- it seems safe to guess -- never heard the Messiaen before, or even heard of it, or heard of Messiaen. The result? A restless crowd for the first five minutes, then silence. And then an ovation.
  • Commercials that use classical music. A huge new crop of them. Classical music no longer is used to signify something, elite, like Poupon Grey mustard. It's just used for fun, or because it sounds lively. Like the start of the first Bach cello suite, used in a terrific AMEX ad, where smiley faces show up unexpectedly on buildings and in the street, formed by windows and headlights. The message conveyed here, about classical music? That it's part of our lives, both classy and fun.
I could go on. Supply your own examples. We've all seen them, or heard of them. How many classical musicians these days play in clubs? Classical music, meet the real world.  

 

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October 9, 2009 3:35 PM | | Comments (8)

8 Comments

"The winner got to conduct a piece at a Proms concert, and viewers got to see -- and hear -- exactly what conductors do."

This is bigger than most people think. To the untrained eye, the conductor is just the snooty guy (always a guy) in front who waves a stick while everyone else does the work. It's actually something that needs to be explained to the ordinary person that a conductor effectively "plays" the instruments of the orchestra the way a pianist plays their instrument, only the conductor's instrument is made up of around 110 other people. It's not immediately obvious.

Hi Greg - I like the title Rebirth!

Just wanted to pass on the good news that the attendance at the 2009 Bang on a Can Marathon was 5,000 people.

How many hundred screens showed today's Met HD broadcast of "Tosca"? And how many people attended? And there's a reprise showing, as well. Is opera dead? Isn't an audience turn-out of this sort at least as significant as the rather trivial-sounding examples you give?

How many thousand people went to Hollywood Bowl for the Dudamel welcome concert? How many attended the four (count 'em, f-o-u-r) sold-out concerts that followed, which will be succeeded by another series of sold-out concerts this coming week. Is symphonic music dead? How many LA Phil programs have significant works of contemporary music? Did the concerts increases attendance by having the musicians wear jeans?

How many people attend each and every concert in the LA Phil's Green Umbrellas series of uncompromising new music? How many attend the close-to-sold-out Monday Evening Concerts series? Or the Piano Spheres series? Or the Ojai Music Festival? (Or do you need to ask Ara Guzelimian?) Do those ticket sellers need to dumb things down by shaving someone's head or having an amateur contest to select a conductor?

Bang on the Can is pleasant, and sometimes pretty good, and I'm glad you in New York have Poisson Rouge to broaden your outlook on things (gosh, playing Messiaen to a whole 275 people!), but much more is happening than seems to be accounted for in your outlook, Horatio.

"How many classical musicians these days play in clubs? Classical music, meet the real world."

I agree with this, and haven't considered it before. Almost all other genres include playing in small venues. Classical music, however, is almost always performed in large concert halls. This does not tap the true potential of audience the genre can have.

I'm not sure that cataloging the places where the music is played live is an indicator of health. Going to hear live music, especially on a weeknight, is an activity of the leisured class. I had to leave work early to see a couple things that I went to this year; what supermarket checker can do that? Plus pay for parking, plus deal with the kids for the night? I never went to live performances with my parents because they had three kids, inflexible jobs, and very, very tiny paychecks -- and yet classical music was very healthy in our house. Part of the reason why we tend to see greyhairs and a more economically settled group of people at these things is that they are the only people who either don't have kids to deal with at night, or can afford sitters. :-)

We've mentioned the relative health of the hold that popular music has on the culture at large, but that's not through clubs and live performances. For most fans of the best rock bands, they may NEVER have seen them live, or they see them once in a once-in-a-lifetime, still-talking-about-it-twenty-years-later opportunity. "Yeah, I saw Freddie sing at Live Aid, and I'll never forget it!" People who actually went to the Journey concert in 1983 at JFK Stadium still have cachet among the band's fans. (And I am still bitter for missing three opportunities to hear them. Don't ask me about Steve Perry performing at my graduate alma mater when I was working a job with crap pay and rotating shift work and couldn't go. I'll whine at you for days.)

More people passionately love any band than have ever seen them live. What these bands/forms of music do brilliantly is get their music into people's ears even when they aren't touring. If people determine that the music is worth it, they will pursue and own it far beyond live concert attendance.

I'm starting to not be able to tell the difference between "is classical music dying?" and "is live classical music/symphonic performance dying?" in some ways in these conversations. Habitually attending live music performances is an activity of a certain class of leisured people that, as I've said, can take off work early, work flexible (salaried) jobs, can afford the gas to drive, don't have kids, or can get sitters. We need to think beyond live performances. I'm sensing that people may think that committed rock fans go to rock concerts every other day, but it's just not the case. Orchestras and operas sell season-long subscriptions, but a diehard fan of a pop act may see them once or twice in a lifetime. (Obviously, the Dead are too unique and too far from the middle of the bell curve to be useful as a point of comparison.) I think there are inaccurate ideas of the importance of live performance in gauging the health of a given type of music.

Why delete the comments ? You put on here what You want to say but delete others You don't want to hear. You still have Your nasty comment on here about David Soul but You deleted the comments made by People that Love his work and the Man. That tells Me alot about Your Personality. Looks to Me like You just don't care about the People like David Soul does.

I'm coming to this comment late. Sorry -- and no, I'm not singling it out. I'm coming to all the comments late.

I never delete anything. Sometimes comments don't get through to the blog because the software flags them as spam. That's unfortunate, but I'm not able to check every day -- and sometimes not every week -- to see if this has happened, and to let the comments through.

as far as live performances in clubs and bars, note Classical Revolution in various cities by an old friend and classmate, Charith Premawardhana. http://www.classicalrevolution.org/index.php?page_id=contact

There have been quite a few national newspapers catching onto this story.

One of the few places where young people come into "full" contact with classical music is cinema. A movie theater has got powerful speakers (not to be underestimated for visceral effect), sometimes there is Wagnerian film music in the movie, maybe even original classical music in the film score, sometimes there is the communal movie-going and listening experience.

Record companies should exploit that avenue instead of blowing their meager advertising budgets on print and TV. Pumping theaters with classical music (via advertisements, etc) is more likely to produce that "click" which turns people to that music.

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Resources

Age of the audience 
Conventional wisdom: the classical music audience has always been the age it is now. Reality: It used to be younger -- dramatically younger, in fact. Here's some evidence -- primary sources (actual texts of old studies, links to NEA studies) -- plus two of my blog posts on this subject, and some anecdotal data.
more

earlier resources

Things I like

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