I fear that what I'm going to say might ignite a firestorm. But I think it needs to be said.We hear a lot -- or at least we do if we're in the arts -- about an arts bailout. Many people (in the arts, at least) want money for the arts included in the stimulus bill. I get e-mail about that, and eager Twitter tweets. Please support an arts bailout, these communications say. E-mail your senator, your congressperson.And in fact there's a $50 million supplement to the NEA budget in the bill that passed the House. It's not in the version of the bill … [Read more...]
The two paths (Where we stand, part 5)
(This is the end of my "Where we stand" series for 2009.)I've notice that, broadly speaking, people take two positions on the future of classical music. Or,.rather, they take these positions if they think that classical music faces any problems. Some people think everything's fine, but I'm going to assume that these people are a small minority, and won't be reading this blog. (If I'm wrong, and you're one of those people, tell me!)So let's assume that all of us -- or most of us -- think that classical music has problems. Some of us will blame … [Read more...]
Obama subtext
I loved the Springsteen half-time show. He's 59. An inspiration -- if he has that much energy, I can have it, even if I've got a few years on him. And many people might have said that rock like that was dead, as any kind of current music. That it's now nostalgia. But maybe not. Or maybe nostalgia is part of its strength, a way of bringing back our innocence.A great way to launch the new album, of course. The new song stood up to the classics (though since everything was cut, we don't know how it would hold up at full length). Also -- how happy … [Read more...]
The meaning of the surge (Where we stand, part 4)
No, not the surge in Iraq. This is a surge, or at least a heartening increase, in ticket sales, which I've been hearing about for the past couple of years. Of course -- since, as I've said, we just don't have reliable data for classical music ticket sales and finances (I should put that in bold type) -- I don't know how big this surge is, or how broad, by which I mean how widespread it is in the classical music world. We know the Metropolitan Opera has been selling more tickets, but that might be a special case, caused by Peter Gelb's … [Read more...]


Recent Comments
Greg Sandow on Marketing the Met — a real strategy
So glad you like this, Katherine. And good to see you here again. The key to getting people interested, in...Katherine Giaquinto on Marketing the Met — a real strategy
Greg, this is SUCH a helpful post! I've been thinking lately about how to promote local opera to my movie-going generation,...Greg Sandow on Peter Gelb and the missing strategy
Neil, there haven't been socialites in the audience, not for years. They came only in past generations, in the 1940s. And...RedBear on Peter Gelb and the missing strategy
Who is responsible? The Board of Directors. Period. They hired a marketing exec. All the other major opera houses in...Neil McGowan on Peter Gelb and the missing strategy
>> Less glamorous. Less buzzy. << Y'mean they're about the music, instead of the socialites in the audience? I like this...