I was dismayed at the response to Robert J. Flanagan's very long, very serious, though very academic report on orchestra finances. (Unavoidably academic, however, because Flanagan is an academic.) Could be that I'll sound impatient in what follows, for which I either apologize or not. I'm not sure. But here's the background. For many years, the Andrew W. Mellon foundation funded more than a dozen orchestras through a program designed to encourage innovation, called the Orchestra Forum. The strengths and weaknesses of that endeavor … [Read more...]


Recent Comments
Greg Sandow on Marketing the Met — a real strategy
So glad you like this, Katherine. And good to see you here again. The key to getting people interested, in...Katherine Giaquinto on Marketing the Met — a real strategy
Greg, this is SUCH a helpful post! I've been thinking lately about how to promote local opera to my movie-going generation,...Greg Sandow on Peter Gelb and the missing strategy
Neil, there haven't been socialites in the audience, not for years. They came only in past generations, in the 1940s. And...RedBear on Peter Gelb and the missing strategy
Who is responsible? The Board of Directors. Period. They hired a marketing exec. All the other major opera houses in...Neil McGowan on Peter Gelb and the missing strategy
>> Less glamorous. Less buzzy. << Y'mean they're about the music, instead of the socialites in the audience? I like this...