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From another Eastman student

Twice before I’ve quoted one of my Eastman

students. Here’s yet another one, who prefers to be anonymous. She’s

writing here about why even she — not normally a big pop music fan — was drawn

in by a pop event:

I am not the type of girl to go to

a Warped Tour concert willingly, (my high school girlfriends basically had to

drag me there) but it really was mildly entertaining.

style='mso-spacerun:yes'> Here is the big reason why someone

class=GramE>like me (sort of nerd) wanted to go out a buy a Good

Charlotte CD after I attended an afternoon at the Warped Tour: stuff

happened! There was a skateboard half

pike competition as well as a BMX trick bike competition.

style='mso-spacerun:yes'> There were also vendors lining the street

selling promotional t-shirts, CDs, hats, water guns, and condoms, really

anything that would entice the consumer.

When the bands were up on stage, I remember how I felt and what the

music sounded like based on how the performing ensembles interacted with the

people in the audience. They sprayed us

with hoses, jumped into the audience, asked an audience member to go get them a

beer in the middle of the song, burped, screamed, and even TALKED!

style='mso-spacerun:yes'> There was no heavy, red velvet curtain

creating this unspoken wall between the stage and the audience.

style='mso-spacerun:yes'> Also, we (yes, even me) thought that these

guys up on stage were cool and wanted to be like them, and liked by them.

style='mso-spacerun:yes'> It really did seem as though these

alternative/punk bands were writing for the audience.

style='mso-spacerun:yes'> They were writing for the tour, because that

is how they make a lot of their money: it seems as though if the music is not

enticing live, these bands have no future.

In Mozart’s letter to his father about the Paris Symphony, he explains

how the “audience was quite carried away” and how they verbally and physically

reacted to his work of music. (I am sure that if these people had a chase, they

would have bought a “Mozart Rules!” T-shirt and a CD of this work recorded by

the ensemble that they just heard play).

Comments

  1. Bill Harris says:

    For a perhaps related idea, see the 43 Folders article on Jonathan Coulton (http://www.43folders.com/2007/05/13/nyt-coulton/) and the NY Times article that inspired it (http://www.nytimes.com/2007/05/13/magazine/13audience-t.html?pagewanted=all).

  2. Lindemann says:

    One thing that’s always mystified me about classical musicians is how they’ll record a CD and then tour with programs that make no reference to the CD whatsoever. It’s like they don’t even want to sell the things. Then we hear endless hand-wringing about how classical CD sales are slipping. I plan to make fun of this as much as possible.

    If you think you’re mystified, you should talk to concert presenters. I’ve heard them say, with utter puzzlement, that jazz musicians always tour with CDs for sale, but that classical musicians almost never do that.

    I do know one experiment with this that failed. When Riccardo Chailly was recording Mahler symphonies, his record company, Decca, got involved in promoting a tour in which Chailly played the Mahler Fifth (I think), at the same time that the recording was released. I’m told that sales of the CD didn’t rise, but I wonder if anyone involved really knew how to promote concerts and CD together.

  3. Mike Lunapiena says:

    Reminds me of a Facbook note I just wrote up called “How Come Classical Musicians Don’t Do the T-Shirt Thing”

    Basic premise of the note: one of the things fans love is merch, specifically stuff they can wear that says “I like this band” … consequently, in rock or metal or punk or whatever, most of the bands’ fans have band shirts, which does publicity for them and gives them money… personally, I think it would be damn cool to have like a Yo-Yo Ma shirt or a NY Philharmonic hat or something …

    but anyway, I agree with the quoted student’s sentiments, eccept that I’m way more likely to go to a “pop” show than a classical show… there’s just so much more energy..

    You can buy orchestra gear of various kinds, from many leading orchestras. But it’s mostly lame. I’d be embarrassed to wear it. The gear problem, then, turns out to be part of a larger image problem, which might be expressed this way: “Who do we think we are, and who are we appealing to?” If the answers turn out to be, “We’re a great orchestra, and we appeal to well-off, respectable art lovers,” then of course the gear will be lame.

  4. Peter Shrock says:

    Good for your nerdy friend. But someone needs to turn her on to the White Stripes or the Kaiser Chiefs. Good Charlotte suck!

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