Here's something I'm told (by a highly reliable source) that Peter Gelb said, at the press conference last week, at which he announced what the Met will do next season. He said that when he started his job, the Met's subscribers were 65 years old -- and that this age this age had shot up from 60 in the five years before that. This, Peter said, he took as a wakeup call. The audience was aging, rapidly; something had to be done. And of course if anyone has such data -- please let me know! I'll post it here immediately. … [Read more...]


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Greg Sandow on Marketing the Met — a real strategy
So glad you like this, Katherine. And good to see you here again. The key to getting people interested, in...Katherine Giaquinto on Marketing the Met — a real strategy
Greg, this is SUCH a helpful post! I've been thinking lately about how to promote local opera to my movie-going generation,...Greg Sandow on Peter Gelb and the missing strategy
Neil, there haven't been socialites in the audience, not for years. They came only in past generations, in the 1940s. And...RedBear on Peter Gelb and the missing strategy
Who is responsible? The Board of Directors. Period. They hired a marketing exec. All the other major opera houses in...Neil McGowan on Peter Gelb and the missing strategy
>> Less glamorous. Less buzzy. << Y'mean they're about the music, instead of the socialites in the audience? I like this...