Cities Compete in Hipness Battle to Attract Young New York Times, November 25, 2006 "Baby boomers are retiring and the number of young adults is declining. By 2012, the work force will be losing more than two workers for every one it gains." So cities are trying to attract people 35 and under. "They are people who, demographers say, are likely to choose a location before finding a job. They like downtown living, public transportation and plenty of entertainment options. They view diversity and tolerance as marks of … [Read more...]
Important news stories (1)
800 Very Unsquare Feet New York Times, November 30 What this story says: In Malibu, there's a store called Free City Supershop, run by a fashion professional named Nina Garduno. "Is it a camping store?" the story asks (and it's a very vivid, focused story, I might add, written by Cathy Horyn). "Ms. Garduno sells customized teepees, with one on display near the entrance." "Is it a bike shop? She sells vintage and new bicycles, each one refitted and custom-painted so that no two are alike. "Is it a clothing store? Ms. Garduno sells … [Read more...]


Recent Comments
Greg Sandow on Marketing the Met — a real strategy
So glad you like this, Katherine. And good to see you here again. The key to getting people interested, in...Katherine Giaquinto on Marketing the Met — a real strategy
Greg, this is SUCH a helpful post! I've been thinking lately about how to promote local opera to my movie-going generation,...Greg Sandow on Peter Gelb and the missing strategy
Neil, there haven't been socialites in the audience, not for years. They came only in past generations, in the 1940s. And...RedBear on Peter Gelb and the missing strategy
Who is responsible? The Board of Directors. Period. They hired a marketing exec. All the other major opera houses in...Neil McGowan on Peter Gelb and the missing strategy
>> Less glamorous. Less buzzy. << Y'mean they're about the music, instead of the socialites in the audience? I like this...