After I blogged on Peter Gelb's turnaround plan for the Met, Joe Kluger e-mailed. Joe used to run the Philadelphia Orchestra; now he works with AEA Consulting. I asked Joe if I could share his thoughts, and he agreed. Very interesting thoughts here, about what has to happen -- in very practical terms -- for the Met to truly turn around: Greg: I read your ArtsJournal blog on the Met, which I thought was a great synthesis of all the positive things about Peter’s plans. The initial reaction that some of us at AEA had when we read the … [Read more...]
And speaking of Brahms…
I love the ending of his Op. 1, the first piano sonata, in C major, which he wrote when he was in his teens. Listen to it…doesn’t it just radiate teenage exuberance? I can almost hear him shouting, “I finished it! I finished yet!” (And yes, I know that, despite the opus number, this was really the second piano sonata he wrote. But still I can’t believe he wasn’t thrilled to finish it.) … [Read more...]
Brahms and the canon
From Jan Swafford’s deep and compassionate biography of Brahms comes this little tidbit. At one point, at the height of his fame, Brahms attended the opening of a new concert hall. Above the proscenium were the names of three composers from the classical canon — Bach, Beethoven, and himself. What an amazing experience for any living composer! But the historical meaning of this is very important. The idea of a classical canon — the idea, in fact, of classical music — didn’t exist before the 19th century. In general, music from … [Read more...]
Parsing the numbers
My friend Julia Kirchhausen — VP, Public Relations at the American Symphony Orchestra League — gave me another view on trends in orchestral ticket sales. I’d said they’ve been declining steadily since 1990, and she said the League’s figures give a different picture, showing a peak in 1996-97, as follows: season attendance … [Read more...]


Recent Comments
Greg Sandow on Marketing the Met — a real strategy
So glad you like this, Katherine. And good to see you here again. The key to getting people interested, in...Katherine Giaquinto on Marketing the Met — a real strategy
Greg, this is SUCH a helpful post! I've been thinking lately about how to promote local opera to my movie-going generation,...Greg Sandow on Peter Gelb and the missing strategy
Neil, there haven't been socialites in the audience, not for years. They came only in past generations, in the 1940s. And...RedBear on Peter Gelb and the missing strategy
Who is responsible? The Board of Directors. Period. They hired a marketing exec. All the other major opera houses in...Neil McGowan on Peter Gelb and the missing strategy
>> Less glamorous. Less buzzy. << Y'mean they're about the music, instead of the socialites in the audience? I like this...