To resume this thread, which I started a while ago… A month or so ago I was asked to speak to members of the board of a major orchestra, about how to attract a new audience. I was especially interested in talking about how to attract younger people, because I think it's a subject we talk about a lot in the classical music world, but not always with much thought about what younger people actually are like. Unless, of course, we trot out those old bromides about their alleged short attention span and alleged need for visual stimulation. As … [Read more...]
A peaceful moment
Here's the view from my front door in Warwick, NY, after the snowstorm today: It's peaceful here; silent; hardly any cars on our road. (Which you can't see from our front door; our house faces away from the road, toward woods and a field.) This is a rare moment of peace for me. I've been buried in work and travel for the past few weeks. Each Thursday I've been flying from New York to Rochester, to teach a course on the future of classical music at the Eastman School of Music. On Wednesdays I teach the same course at Juilliard. I flew to … [Read more...]
It’s that time again — episode six
I've finished another episode of my ongoing book on the future of classical music, and it's online at the usual place. It wraps up the discussion that started two episodes ago, about form and structure in classical music. And in two weeks, on February 20, the next episode comes out. It's going to mark a new departure. Quite honestly, I'm not happy with the way the book has been going, and I think I've learned how I should have proceeded. So, beginning on February 20, I'm going to start the book all over again. It'll be more orthodox, more … [Read more...]










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Greg Sandow on …for…
I wonder why they stopped having that contest. Which you modestly don't mention that you won! I might suspect that...John Montanari on …for…
This is an excellent example of an mind-set that is still far too prevalent in all classical programming, whether for...petersachon on …for…
I, for one, miss their fantasy program contest. It was so interesting seeing what people came up with, and why.ken nielsen on Spring…
Interesting thoughts, Rick. thank you. I know little of Detroit and am glad that there seems to be pockets of...David Snead on Two paths
PS Reading your last post again, Greg, I think you've got the best marketing & communications practices for attracting a...