I was driving last night, and listening to Bach cantatas, from the latest installment of the John Eliot Gardner series, the recordings he produces himself, and which have the most striking classical CD covers I’ve ever seen. For example: The performances, I’m finding, are marvelous, devotional, but also dramatic and dance-like. They’re true to the covers, or, if you like, the covers are true to the performances. This is devotional music, the covers say, and it could speak to anybody; that’s why we show you people from … [Read more...]


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Greg Sandow on Marketing the Met — a real strategy
So glad you like this, Katherine. And good to see you here again. The key to getting people interested, in...Katherine Giaquinto on Marketing the Met — a real strategy
Greg, this is SUCH a helpful post! I've been thinking lately about how to promote local opera to my movie-going generation,...Greg Sandow on Peter Gelb and the missing strategy
Neil, there haven't been socialites in the audience, not for years. They came only in past generations, in the 1940s. And...RedBear on Peter Gelb and the missing strategy
Who is responsible? The Board of Directors. Period. They hired a marketing exec. All the other major opera houses in...Neil McGowan on Peter Gelb and the missing strategy
>> Less glamorous. Less buzzy. << Y'mean they're about the music, instead of the socialites in the audience? I like this...