Slowly I'm adding to the fine print on the right. In the "Resources" section -- where I mean to build a list of references for anyone who cares about the state of classical music -- I've added a heading called "Useful Articles." It'll cite newspaper and magazine pieces, and starts with two entries, both of which can help explain unfortunate things we might not like, but need to understand. Soon I'll have a section on CDs I've been playing, currently a bewildering list, ranging from the new Annie Lennox album to a few dozen classical … [Read more...]
Classical music can do it, too
Just to show that pop singers have no monopoly on classy photos (see below), here's Anne Sofie von Otter, looking smart, glamorous, and interesting. How could you look at her, and not want to hear her sing? More here. … [Read more...]
Say it ain’t so, Renée
This is Renée Fleming, as she appears in a Rolex watch ad, and on the cover of an upcoming CD. I think she looks awful. Ghastly makeup, overdone eyes…what was she thinking of? Let me quickly say that I don't mind classical stars doing endorsements. It's very likely good for classical music, since it brings these artists into the world most Americans live in. And if classical stars are tempted by the money, well, who can blame them? They're only human, and it might well be galling, seeing teen athletes getting all the cash, when you, … [Read more...]
Good things
I might criticize the classical music world, but not everything is gloomy. All of us can help to make things better, even in small ways -- and here are three examples of people who did that. The American Composers Orchestra: We've talked here about the passive audience, but the ACO has a page on its website where the audience talks back. "Truly Dreadful," said one back-talker, about a controversial piece (Swirl, by Todd Levin, which combines classical music and techno; I myself like it): "An exercise in the composer's imagined … [Read more...]


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Greg Sandow on Marketing the Met — a real strategy
So glad you like this, Katherine. And good to see you here again. The key to getting people interested, in...Katherine Giaquinto on Marketing the Met — a real strategy
Greg, this is SUCH a helpful post! I've been thinking lately about how to promote local opera to my movie-going generation,...Greg Sandow on Peter Gelb and the missing strategy
Neil, there haven't been socialites in the audience, not for years. They came only in past generations, in the 1940s. And...RedBear on Peter Gelb and the missing strategy
Who is responsible? The Board of Directors. Period. They hired a marketing exec. All the other major opera houses in...Neil McGowan on Peter Gelb and the missing strategy
>> Less glamorous. Less buzzy. << Y'mean they're about the music, instead of the socialites in the audience? I like this...