Checking in with the AJ Uberblogger
There is an interview
with Arts Journal founder and presiding eminence Doug McLennan over at
the AJ blog Life's a Pitch. So I learn only indirectly, since Doug is a
pretty hands-off guy with
regard to what folks do around here. But I'm glad to have a chance to
plug it.
AJ is now into its tenth year of publication (it started on 19 Sept 1999, he mentions in the interview) and gets from 45,000 visitors per day, with some 33,000 people signed up for the email. On the one hand, a lot. On the other hand, a fraction of the growth that Inside Higher Ed has had in under 4 years. I'm not sure why that is, though each is clearly occupying a large portion of its mass-media niche market.
AJ is now into its tenth year of publication (it started on 19 Sept 1999, he mentions in the interview) and gets from 45,000 visitors per day, with some 33,000 people signed up for the email. On the one hand, a lot. On the other hand, a fraction of the growth that Inside Higher Ed has had in under 4 years. I'm not sure why that is, though each is clearly occupying a large portion of its mass-media niche market.
Important point:
Can anyone argue with this point by Doug?
Of course now the point may be moot. How many newspapers are going to survive the impending avalanche? Not many. I think Doug may be, if anything, too optimistic.
One interesting thing is that many of our newsletter subscribers forget there's a website. They think of AJ as a newsletter. There's yet another group that gets AJ as an rss feed and another that sees it embedded in other websites. So about a year ago I stopped thinking of AJ as a website and more as a service. If I just think of it as a website, I'm missing a huge number of users who never see it that way.If memory serves, it was Scott Eric Kaufman who pointed out to me how RSS feeds had started to change the way people read blogs -- making the whole experience much less gemeinschaft-y, if that's how to put it. But it sounds as if the changes in online reading habits are much broader than that.
Can anyone argue with this point by Doug?
I think newspapers have hurt themselves greatly by the ways they've come to think about arts coverage. There's a huge audience out there, but newspapers have pursued a dumb strategy when it comes to A&E coverage.I've never really considered myself a journalist, at least not primarily, but have enjoyed writing for newspapers over the years (even at the cost of having to put up, from time to time, with the usual cheap and ignorant condescension by academic towards reporters); and the piecemeal destruction of serious cultural coverage by newspapers has been painful to watch, since it is often accompanied by efforts to be that much more "hip, hot, and happenin'" in ways that are almost always pretty cringe-inducing.
Of course now the point may be moot. How many newspapers are going to survive the impending avalanche? Not many. I think Doug may be, if anything, too optimistic.
Categories:
AJ Ads
Introducing
AJ Arts Blog Ads
Now you can reach the most discerning arts blog readers on the internet. Target individual blogs or topics in the ArtsJournal ad network.
Advertise Here
AJ Arts Blog Ads
Now you can reach the most discerning arts blog readers on the internet. Target individual blogs or topics in the ArtsJournal ad network.
Advertise Here
AJ Blogs
AJBlogCentral | rssculture
About Last Night
Terry Teachout on the arts in New York City
Terry Teachout on the arts in New York City
Artful Manager
Andrew Taylor on the business of arts & culture
Andrew Taylor on the business of arts & culture
blog riley
rock culture approximately
rock culture approximately
CultureGulf
Rebuilding Gulf Culture after Katrina
Rebuilding Gulf Culture after Katrina
Dewey21C
Richard Kessler on arts education
Richard Kessler on arts education
diacritical
Douglas McLennan's blog
Douglas McLennan's blog
Flyover
Art from the American Outback
Art from the American Outback
Life's a Pitch
For immediate release: the arts are marketable
For immediate release: the arts are marketable
Mind the Gap
No genre is the new genre
No genre is the new genre
Rockwell Matters
John Rockwell on the arts
John Rockwell on the arts
Straight Up |
Jan Herman - arts, media & culture with 'tude
Jan Herman - arts, media & culture with 'tude
dance
Foot in Mouth
Apollinaire Scherr talks about dance
Apollinaire Scherr talks about dance
Seeing Things
Tobi Tobias on dance et al...
Tobi Tobias on dance et al...
jazz
Jazz Beyond Jazz
Howard Mandel's freelance Urban Improvisation
Howard Mandel's freelance Urban Improvisation
ListenGood
Focus on New Orleans. Jazz and Other Sounds
Focus on New Orleans. Jazz and Other Sounds
Rifftides
Doug Ramsey on Jazz and other matters...
Doug Ramsey on Jazz and other matters...
media
Out There
Jeff Weinstein's Cultural Mixology
Jeff Weinstein's Cultural Mixology
Serious Popcorn
Martha Bayles on Film...
Martha Bayles on Film...
classical music
The Future of Classical Music?
Greg Sandow performs a book-in-progress
Greg Sandow performs a book-in-progress
On the Record
Exploring Orchestras w/ Henry Fogel
Exploring Orchestras w/ Henry Fogel
Overflow
Harvey Sachs on music, and various digressions
Harvey Sachs on music, and various digressions
PostClassic
Kyle Gann on music after the fact
Kyle Gann on music after the fact
Sandow
Greg Sandow on the future of Classical Music
Greg Sandow on the future of Classical Music
Slipped Disc
Norman Lebrecht on Shifting Sound Worlds
Norman Lebrecht on Shifting Sound Worlds
publishing
book/daddy
Jerome Weeks on Books
Jerome Weeks on Books
Quick Study
Scott McLemee on books, ideas & trash-culture ephemera
Scott McLemee on books, ideas & trash-culture ephemera
theatre
Drama Queen
Wendy Rosenfield: covering drama, onstage and off
Wendy Rosenfield: covering drama, onstage and off
lies like truth
Chloe Veltman on how culture will save the world
Chloe Veltman on how culture will save the world
Stage Write
Elizabeth Zimmer on time-based art forms
Elizabeth Zimmer on time-based art forms
visual
Aesthetic Grounds
Public Art, Public Space
Public Art, Public Space
Artopia
John Perreault's art diary
John Perreault's art diary
CultureGrrl
Lee Rosenbaum's Cultural Commentary
Lee Rosenbaum's Cultural Commentary
Modern Art Notes
Tyler Green's modern & contemporary art blog
Tyler Green's modern & contemporary art blog

1 Comments
Leave a comment