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June 4, 2007

Crossover

Scholarly presses were a modest presence at Book Expo America, the annual trade show for the publishing industry, which wrapped up its business on Sunday afternoon after three days in New York City.

More than 2,000 companies had booths in the exhibit halls. Only a few dozen were sponsored by university presses or commercial houses specializing in academic titles. Corporate publishers often showed their wares in miniature pavilions - impressive command centers, staffed by a dozen or more people, with large piles of free books and promotional knickknacks for visitors.

By contrast, scholarly presses offered catalogs and the occasional bowl of tiny candy bars. None of the publicists were dressed as life-sized cartoon characters.

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Posted by smclemee at June 4, 2007 7:37 AM