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March 28, 2007

Reconfiguring Borders

Last week, the Borders chain -- which in 30 years has grown from a single used bookshop largely serving students at the University of Michigan in Ann Arbor to a global empire, with stores in the U.K. and Australia among other places -- announced that it would be undertaking a major restructuring. Its new strategic plan will (in the words of a press release) "revitalize, refocus, and ultimately reinvent the company to achieve its mission to be a headquarters for knowledge and entertainment."

So much for the usual nourishing corporate baloney....

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Posted by smclemee at March 28, 2007 7:01 AM