AJ Logo


Is there a Better Case for the Arts?
A Public Conversation Among People Who Care

« Copernicus vs. the Blues Brothers | Main | Common Sense »

March 07, 2005

Does milk do a body good?

Sorry for the sidebar, but I can't resist the comparison. Just as we're all wrestling with the RAND study (a literature review that questions the instrumental arguments for the arts), the dairy industry has been smacked with a literature review that questions the positive health benefits of milk. Says one news story:

''Evidence linking bone health with dairy product consumption is weak,'' said the researchers....''Under scientific scrutiny, the support for the milk myth crumbles,'' wrote lead researcher, nutritionist, Dr. Amy Joy Lanou.

So, we can move on from the fallacy that we're the only industry struggling to prove broader public value for what we offer. Perhaps we should invite a few dairy advocates to compare notes.

Posted by ataylor at March 7, 2005 06:58 PM


Nice comparison. Art needs a national ad campaign similar to the "Got Milk" launch. The primary objective should be to change the perception of the target audience from 'art is for elitists' to 'art is for every day man'. It should allow the audience to experience art in their own way.

Posted by: Misti Hickling at March 10, 2005 03:01 PM

Post a comment

Remember Me?

This weeklong weblog is now closed, but will remain on-line as an archive of our conversation. In addition, the entries and reader comments are available for download in Adobe Acrobat format, suitable for reading on-screen or printing. You will need the free Acrobat reader software to open the files below:

Participant Entries (~880K, pdf)
Full text of the posts of our 11 invited participants.
Reader Comments (~900K, pdf)
Full text of reader comments posted to the site.

Is there a better case to be made for the arts? more...

· Weblog Home
· The Question
· Participant Bios
· Reader Comments

Developed in partnership with
The Wallace Foundation

rss feed
(rss 2.0)

Ben Cameron
Executive director of Theatre Communications Group more

Adrian Ellis
Managing consultant of AEA Consulting more

Bill Ivey
Director of the Curb Center, Former Chair, NEA more

Joli Jensen
Professor, University of Tulsa, Author: "Is Art Good for Us?" more

Jim Kelly
Director, 4Culture, Seattle, WA more

Phil Kennicott
Culture critic, Washington Post more

Glenn Lowry
Director, Museum of Modern Art more

Robert L. Lynch
President, Americans for the Arts more

Violinist more

Andrew Taylor
Director, Bolz Center, University of Wisconsin more

Russell Willis Taylor
President, National Arts Strategies more

Doug McLennan
Editor, ArtsJournal.com

Gifts of the MuseGifts of the Muse
Free access to the full RAND study at the core of this conversation, funded by the Wallace Foundation. An executive summary is also available. Other Wallace Foundation publications and reports are available through its Knowledge Center.

Top arts researchers will come together to present and dissect the latest data at Measuring the Muse, an unprecedented National Arts Journalism Program-Alliance for the Arts conference at Columbia University.

The Values Study
A collaborative effort of 20 Connecticut arts organizations, the Connecticut Commission on Culture and Tourism, and facilitator/author Alan S. Brown. The effort trained arts leaders to interview key members of their constituency, to discover what they valued about the creative experience -- in their own words. The process was sponsored by The Wallace Foundation's State Arts Partnerships for Cultural Participation (START) Program.

Valuing Culture
An initiative of London-based think tank, Demos. This effort brought cultural and policy leaders together to discuss the public value of culture in the UK. Resources include (with a downloadable briefing report by Adrian Ellis), a collection of speeches from the event in June 2003, and a summary report by John Holden called Capturing Cultural Value.

The Arts and Economic Prosperity
The 2002 report and related resources assessing the economic impact of America's nonprofit arts industry, based on surveys of 3,000 nonprofit arts organizations and more than 40,000 attendees at arts events in 91 cities in 33 states, plus the District of Columbia.

The Value of the Performing Arts in Ten Communities
A project of the Performing Arts Research Coalition, researched by the Urban Institute, exploring measures of value in specific cities across the United States. Reports are available for download.

Copyright ©
2005 ArtsJournal. All Rights Reserved