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March 07, 2005
Does milk do a body good?Sorry for the sidebar, but I can't resist the comparison. Just as we're all wrestling with the RAND study (a literature review that questions the instrumental arguments for the arts), the dairy industry has been smacked with a literature review that questions the positive health benefits of milk. Says one news story:
''Evidence linking bone health with dairy product consumption is weak,'' said the researchers....''Under scientific scrutiny, the support for the milk myth crumbles,'' wrote lead researcher, nutritionist, Dr. Amy Joy Lanou.
So, we can move on from the fallacy that we're the only industry struggling to prove broader public value for what we offer. Perhaps we should invite a few dairy advocates to compare notes.
Posted by ataylor at March 7, 2005 06:58 PM
Comments
Nice comparison. Art needs a national ad campaign similar to the "Got Milk" launch. The primary objective should be to change the perception of the target audience from 'art is for elitists' to 'art is for every day man'. It should allow the audience to experience art in their own way.
Posted by: Misti Hickling at March 10, 2005 03:01 PM
