Results tagged “Brooklyn Philharmonic” from Life's a Pitch

Can someone please explain to me why organizations that actually have awesome programming like the Brooklyn Philharmonic still manage to make themselves look completely lame?

Don't you knock-out Rosewood font/drop-shadow me, Brooklyn. Also, what is that item in the top right corner - a speaker? Why?? Take that nonsense out and increase the size of the artist photos so we can see who we're dealing with. And what is this "BP Presents"? Is that a branded thing, a new series, or just something someone thought would look good on an e-blast?

The point is, this marketing piece makes their concert look neither cool nor fun and, presumably, it will be both.

I took a gander at the website and came out of the viewing experience totally nauseated. The icons spin and you have to stop them by hovering your mouse over the one you want. Nothing on the homepage says "This is an orchestra." Rather, it looks generic and empty; we all know orchestra concert tickets don't look like cheap door prize tickets, come on. Also, 1959 called; it wants its TV back.

If you couldn't read "Brooklyn Philharmonic music director Michael Christie" on both the site homepage and the e-blast, would you know they were marketing materials from the same organization? No you would not, because the aesthetic is completely different.

I seem to remember a Brooklyn Philharmonic poster campaign from maybe a year ago that was hot pink and had Michael Christie's press photo all Andy Warholed-out. I thought, yes, good, use pink and evoke Warhol: that's how to get the kiddies to the symphony in the 21st century.

Groan.