Thanks for making my life easier
I was dragged to Bed [why is there no comma here?] Bath & Beyond by a friend this weekend, and while he was sticking his face in front of on-sale fans, I wandered around and tried not to buy anything. A veritable Queen of Spending on things I don't need (my KitchenAid Citrus Juicer Stand Mixer Attachment, Equally Productive with Citrus Fruits of All Sizes is still in its box), Bed Bath & Beyond is a death trap for me. "You're right: my shoe rack does not have embedded moth balls. I should get another one." "I have some knifes and don't especially like apples, but why wouldn't I want that apple cutter that also serves as a refrigerator magnet?"
I am fascinated by the number of totally unnecessary products that exist in the world and how they are marketed. Here are some of the things I witnessed but did not purchase. Victory is mine.
The Onion Saver and the Garlic Saver, which promise to keep cut onions and garlic "fresh and moist" and also to block odor. One might ask in what ways a Ziplock baggie is inferior for this pursuit.
Onto a product called Simply Strawberries, guaranteed to hull (??), strain and slice your strawberries. I like strawberries as much as the next guy--or so I thought---but could someone possibly justify buying a device that's exclusive to that berry? A coffee machine, fine: many people drink coffee every day. But who thinks, "You know what would really speed up my morning routine? Something that hulls my daily serving of strawberries for me."
The hits just keep on coming. Here are more superior Ziplock bags:
And a cleaning "system" that cannot possibly be that different from Windex and a feather duster. Or like, a cut-up old t-shirt.
This 100 Calorie Snack trend drives me bonkers. Just don't eat a whole candy bar! Or, again, utilize the Ziplock bag and just bring a set amount of chips to work rather than a whole bag. Is there some anti-little plastic baggie plot I don't know about?
And now the pièce de résistance of the Bed Bath & Beyond Unnecessary Things Collection: the Turbie Twist.
Take a break from answering the e mails that piled up over Labor Day and watch the demo video on the Turbie Twist website. Note how you will be able to jump on a bed in a robe and towel if you buy the Turbie Twist. Also please see the testimonial from Dawn M.:
# # #
I was a history major at school and wrote my undergrad thesis was on social commentary musicals during The Great Depression. We had to take this methods class, and the professor who ran it was a highly-regarded crazy person. One of the assignments was to write a one-sentence description of our topics. Mine went something like this, "During the worst economic depression of our nation's history, the focus on the arts by the WPA and various labor unions proved that art is a life necessity." We all had to criticize eachother's statements, and one particularly grating lad (who now of course writes for The Huffington Post) called me out on the use of "life necessity." Food, water, shelter are life necessities, he argued, not the arts, and suggested I change my language to "of the utmost importance." I was ready to accept that when the professor started shouting at him in my defense. As previously stated, she was/is a crazy person.
In the grand scheme of food, water and shelter, of course my methods nemesis was right: the arts aren't a "necessity." But in that vein, neither is anything in Bed Bath & Beyond, or in most of the places where we spend the most money. No one needs to go to a concert or to buy a CD. No one needs to go to a museum. As with the Turbie Twist, though, it's our job to convince the masses that the arts will improve their lives and perhaps, in the immortal words of Dawn M., maybe one day be considered the best invention ever made.
I am fascinated by the number of totally unnecessary products that exist in the world and how they are marketed. Here are some of the things I witnessed but did not purchase. Victory is mine.
The Onion Saver and the Garlic Saver, which promise to keep cut onions and garlic "fresh and moist" and also to block odor. One might ask in what ways a Ziplock baggie is inferior for this pursuit.
Onto a product called Simply Strawberries, guaranteed to hull (??), strain and slice your strawberries. I like strawberries as much as the next guy--or so I thought---but could someone possibly justify buying a device that's exclusive to that berry? A coffee machine, fine: many people drink coffee every day. But who thinks, "You know what would really speed up my morning routine? Something that hulls my daily serving of strawberries for me."
The hits just keep on coming. Here are more superior Ziplock bags:
And a cleaning "system" that cannot possibly be that different from Windex and a feather duster. Or like, a cut-up old t-shirt.
This 100 Calorie Snack trend drives me bonkers. Just don't eat a whole candy bar! Or, again, utilize the Ziplock bag and just bring a set amount of chips to work rather than a whole bag. Is there some anti-little plastic baggie plot I don't know about?
And now the pièce de résistance of the Bed Bath & Beyond Unnecessary Things Collection: the Turbie Twist.
Take a break from answering the e mails that piled up over Labor Day and watch the demo video on the Turbie Twist website. Note how you will be able to jump on a bed in a robe and towel if you buy the Turbie Twist. Also please see the testimonial from Dawn M.:I think this is the best invention ever made. It sure has made my life easier not having to worry about wrapping a towel on my head and having it fall off all the time...Thanks for making my life easier. You are a genius!!!
# # #
I was a history major at school and wrote my undergrad thesis was on social commentary musicals during The Great Depression. We had to take this methods class, and the professor who ran it was a highly-regarded crazy person. One of the assignments was to write a one-sentence description of our topics. Mine went something like this, "During the worst economic depression of our nation's history, the focus on the arts by the WPA and various labor unions proved that art is a life necessity." We all had to criticize eachother's statements, and one particularly grating lad (who now of course writes for The Huffington Post) called me out on the use of "life necessity." Food, water, shelter are life necessities, he argued, not the arts, and suggested I change my language to "of the utmost importance." I was ready to accept that when the professor started shouting at him in my defense. As previously stated, she was/is a crazy person.
In the grand scheme of food, water and shelter, of course my methods nemesis was right: the arts aren't a "necessity." But in that vein, neither is anything in Bed Bath & Beyond, or in most of the places where we spend the most money. No one needs to go to a concert or to buy a CD. No one needs to go to a museum. As with the Turbie Twist, though, it's our job to convince the masses that the arts will improve their lives and perhaps, in the immortal words of Dawn M., maybe one day be considered the best invention ever made.
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About
Life's a Pitch Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and audience development? Boring artists? Greedy managers? Overstretched marketing departments? We're beyond debating who owns the problem. Let's fix this thing.
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Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion. She currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang, Eric Owens, Michael Gordon, Hélène Grimaud, Sondra Radvanovsky and Julia Wolfe, and serves as a consultant to Chamber Music America.
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Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion. She currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang, Eric Owens, Michael Gordon, Hélène Grimaud, Sondra Radvanovsky and Julia Wolfe, and serves as a consultant to Chamber Music America.
more
Contact Click here to send an email. more
Subscribe to the Newsletter Fill in your email address here.
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Sites
Now Play It
This site has musicians teaching viewers how to play their most popular songs on the guitar via downloadable video. more
This site has musicians teaching viewers how to play their most popular songs on the guitar via downloadable video.
MOMA - Eye on Europe
This microsite for one of MOMA's 2006 exhibitions is a(n extreme) lesson in what can be done digitally for special projects (world premieres?).
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This microsite for one of MOMA's 2006 exhibitions is a(n extreme) lesson in what can be done digitally for special projects (world premieres?).
The Metropolitan Opera
Sometimes, when the (performing arts) world gets me down, I go to The Met's website and feel better about it all.
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Sometimes, when the (performing arts) world gets me down, I go to The Met's website and feel better about it all.
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About Last Night
Terry Teachout on the arts in New York City
Terry Teachout on the arts in New York City
Artful Manager
Andrew Taylor on the business of arts & culture
Andrew Taylor on the business of arts & culture
blog riley
rock culture approximately
rock culture approximately
critical difference
Laura Collins-Hughes on arts, culture and coverage
Laura Collins-Hughes on arts, culture and coverage
Dewey21C
Richard Kessler on arts education
Richard Kessler on arts education
diacritical
Douglas McLennan's blog
Douglas McLennan's blog
Dog Days
Dalouge Smith advocates for the Arts
Dalouge Smith advocates for the Arts
Flyover
Art from the American Outback
Art from the American Outback
Life's a Pitch
For immediate release: the arts are marketable
For immediate release: the arts are marketable
Mind the Gap
No genre is the new genre
No genre is the new genre
Performance Monkey
David Jays on theatre and dance
David Jays on theatre and dance
Plain English
Paul Levy measures the Angles
Paul Levy measures the Angles
Real Clear Arts
Judith H. Dobrzynski on Culture
Judith H. Dobrzynski on Culture
Rockwell Matters
John Rockwell on the arts
John Rockwell on the arts
Straight Up |
Jan Herman - arts, media & culture with 'tude
Jan Herman - arts, media & culture with 'tude
dance
Foot in Mouth
Apollinaire Scherr talks about dance
Apollinaire Scherr talks about dance
Seeing Things
Tobi Tobias on dance et al...
Tobi Tobias on dance et al...
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Jazz Beyond Jazz
Howard Mandel's freelance Urban Improvisation
Howard Mandel's freelance Urban Improvisation
ListenGood
Focus on New Orleans. Jazz and Other Sounds
Focus on New Orleans. Jazz and Other Sounds
Rifftides
Doug Ramsey on Jazz and other matters...
Doug Ramsey on Jazz and other matters...
media
Out There
Jeff Weinstein's Cultural Mixology
Jeff Weinstein's Cultural Mixology
Serious Popcorn
Martha Bayles on Film...
Martha Bayles on Film...
classical music
Creative Destruction
Fresh ideas on building arts communities
Fresh ideas on building arts communities
The Future of Classical Music?
Greg Sandow performs a book-in-progress
Greg Sandow performs a book-in-progress
On the Record
Exploring Orchestras w/ Henry Fogel
Exploring Orchestras w/ Henry Fogel
Overflow
Harvey Sachs on music, and various digressions
Harvey Sachs on music, and various digressions
PianoMorphosis
Bruce Brubaker on all things Piano
Bruce Brubaker on all things Piano
PostClassic
Kyle Gann on music after the fact
Kyle Gann on music after the fact
Sandow
Greg Sandow on the future of Classical Music
Greg Sandow on the future of Classical Music
Slipped Disc
Norman Lebrecht on Shifting Sound Worlds
Norman Lebrecht on Shifting Sound Worlds
publishing
book/daddy
Jerome Weeks on Books
Jerome Weeks on Books
Quick Study
Scott McLemee on books, ideas & trash-culture ephemera
Scott McLemee on books, ideas & trash-culture ephemera
theatre
Drama Queen
Wendy Rosenfield: covering drama, onstage and off
Wendy Rosenfield: covering drama, onstage and off
lies like truth
Chloe Veltman on how culture will save the world
Chloe Veltman on how culture will save the world
visual
Aesthetic Grounds
Public Art, Public Space
Public Art, Public Space
Another Bouncing Ball
Regina Hackett takes her Art To Go
Regina Hackett takes her Art To Go
Artopia
John Perreault's art diary
John Perreault's art diary
CultureGrrl
Lee Rosenbaum's Cultural Commentary
Lee Rosenbaum's Cultural Commentary
Modern Art Notes
Tyler Green's modern & contemporary art blog
Tyler Green's modern & contemporary art blog

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