Hyperboilerplate

And yet, and yet...you added to the buzz by writing about it, albeit in an ironic sort of way.

Though I'm with you on the nauseating hyperbole and fully admit to being guilty of it myself, consider that this release probably went out to lots of non-classical press who have very little context for understanding the world of opera.

Personally, I think that Joyce's blog was a huge part of the buzz, probably more than any release. Her voice (pun intended) is so distinctive and delightful. And the pic of her in a wheelchair with Mr. Handsome Juan Diego was icing on the cake. That's the authentic, behind-the-scenes stuff that opera audiences eat up. Kudos to her for taking a potentially awful situation and using it to her advantage. It's going to go down in the annals of opera legend.

Indeed I have added to the buzz. Maybe another press release will be issued announcing that "all the classical music PR weblogs written by people whose first name rhymes with 'panda' in the world" have covered the incident. -AA

That's the single most egregious example of overstatement in the ENTIRE HISTORY OF PUBLIC RELATIONS.

Kidding aside, a simple qualification would have done the trick.

In the immortal words of Big Daddy Kane, "Pimpin' ain't easy."

"She then showed up on every operatic weblog in the world."

More to the point is that this PR fluff was either written (or edited) by a seventy year old grandparent who probably still refers to the internet as the "world wide web" and has dial up running on MS Office 95.

It's more troubling that an opera singer would pay for their PR with an agency that writes such eye rolling filler.

get a grip! The only IMPORTANT opera blog it didn't reach was Ms. Opera Chic, who is probably on vacation on Mars or something.
JG

I have to say, this story DID appear on every major opera blog...

Indeed, and "appeared on every major opera blog" would have been a great way to say it! Thanks for commenting. -AA

No disadvantage at all. Because no one ever believes the hyperbole, and most of the time it just gives the impression that someone's trying too hard. Even if you know that the "someone" is an agent or PR person, that still reflects not-so-well on the artist. I'm more impressed by a genuinely interesting story and genuinely impressive facts.