Here's Johnny
Public Enemies happens to incorporate all my favorite things: The Great Depression, Johnny Depp, Christian Bale, Billy Crudup, Marion Cotillard, and Elliot Goldenthal(!), who wrote the score. Now, I don't expect The Great Depression, Elliot Goldenthal, or even Billy Crudup to be featured on the ads, but Christian Bale? And Marion Cotilard, Academy Award-winner? The posters in New York are JUST Johnny Depp: Johnny Depp's upper body, and the words "Johnny Depp" over the words "Public Enemy", I believe with the July 1 release date somewhere in smaller print. I have nothing more to say on this exact subject, except I think it's an interesting choice: does Johnny Depp really carry that much more star-power than both the rest of the cast and, essentially, everything else about the movie? And typing of movies, I've been working with a gaggle of very talented publicists on an upcoming film called (UNTITLED), for which my client David Lang wrote the score. There were two screenings of the movie in the city, and when I sent the Grand High Publicist my press list, I included David's name on the lists for both nights. I just figured he'd want to see it on a big screen, and I always like hanging out with David. In response to my list, I was told very nicely, "No problem - but, I don't think it's a good idea for David to attend the press screenings. It makes journalists uncomfortable when they are sitting in a film with someone affiliated with it."
Fascinating! It never occurred to me that writers wouldn't want to be watching something alongside "someone affiliated with it", because with the exception of those reviewing CDs, the journalists I work with are always in the same room with the artists they are reviewing; the soloists are on stage, and the composers are usually in the audience, often sitting in the same section of the orchestra as the critics. This led me to wonder what, if any, the psychological differences are between film critics, who are watching flat things on screens in dark rooms, and live performing arts critics who are reviewing artists in the flesh. Are performing arts critics, then, kinder? More compassionate? More affected by the reactions of those seated around them? If they hate a piece and then see the composer at intermission, does it soften them?
Thinking about it, I've never read a film review that included audience reactions, and yet music, dance and theater reviews incorporate the audience all the time. I remember a Bernard Holland Times review of the Chiara String Quartet from a few years back that was bascially all about the Quartet's interaction with and effect on the audience:
The excellent young Chiara String Quartet played at Rose Live Music in Williamsburg, Brooklyn, on Friday, seated in the center of what must once have been a ground-floor railroad flat. To the players right was an outdoor garden of Friday-night drinkers; to their left a lively bar scene opening onto the sidewalk.Did any film critic note that I blurted out laughing when Remy the Rat was asked if he was a chef in Ratatouille? When I was hysterically sobbing at the end of Far from Home: The Adventures of Yellow Dog ((not my finest moment))? When my friends and I sat in the dark theater for a full 20 minutes after Memento ended? No, because I don't think film critics see movies with the rest of us. They get "screeners" in the mail (I keep putting "screeners" in "air quotes" in my e mails to the movie publicists, like allegedly that's what they're called), or they go to screenings with other critics. So that's another interesting difference: performing arts critics are reviewing what I saw or could have potentially seen, in the same atmosphere I saw it, while film critics are seeing movies sans Junior Mints and plebeians. Maybe that movie a critic ripped apart would have been better with Sno-Caps and strangers laughing. Maybe it would have been worse.
The space, curtained off but still the only thoroughfare for waiters and patrons on the move, was perhaps the size of two living rooms. I counted eight tables and about 30 people, most of whom were Friday-night drinkers as well. Clinking glasses and distant good cheer from the bar created a steady background. Maybe this is what chamber music means. At any rate, I was thoroughly enchanted.
The dichotomy of screenings vs. screeners is interesting to me as well. If a critic can't attend a screening, the studio sends out a screener, so are film critics supposed to review the full-screen experience on their own small screen? (UNTITLED) doesn't have special effects, so the screener/screening issue isn't as relevant here, but I wonder if screeners were sent out for Star Trek? For Transformers 2? It would seem unfair to have a review of Transformers 2 by a critic who was sitting on his couch.
I wonder when music critics will start reviewing concerts streaming live from their computers. The Met HD broadcasts are already reviewed like "real" productions in non-New York markets, so it's only a matter of time. And if/when live performing arts do start getting reviewed on movie/TV/computer screens, how will the critics' treatment of the art forms change when there's no risk of running into the composer in the bathroom at intermission or the soprano at Fiorello's after the performance?
Update, July 1: Even though Jude Law is also in it, the upcoming movie 'Holmes' also appears to be going the one-man-promo route.

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Life's a Pitch Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and audience development? Boring artists? Greedy managers? Overstretched marketing departments? We're beyond debating who owns the problem. Let's fix this thing.
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Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion, and currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang, Eric Owens and Hélène Grimaud.
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Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion, and currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang, Eric Owens and Hélène Grimaud.
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Contact Click here to send an email. more
Subscribe to the Newsletter Fill in your email address here.
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Sites
Now Play It
This site has musicians teaching viewers how to play their most popular songs on the guitar via downloadable video. more
This site has musicians teaching viewers how to play their most popular songs on the guitar via downloadable video.
MOMA - Eye on Europe
This microsite for one of MOMA's 2006 exhibitions is a(n extreme) lesson in what can be done digitally for special projects (world premieres?).
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This microsite for one of MOMA's 2006 exhibitions is a(n extreme) lesson in what can be done digitally for special projects (world premieres?).
The Metropolitan Opera
Sometimes, when the (performing arts) world gets me down, I go to The Met's website and feel better about it all.
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Sometimes, when the (performing arts) world gets me down, I go to The Met's website and feel better about it all.
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Terry Teachout on the arts in New York City
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Andrew Taylor on the business of arts & culture
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rock culture approximately
rock culture approximately
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Laura Collins-Hughes on arts, culture and coverage
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Richard Kessler on arts education
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Douglas McLennan's blog
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Dalouge Smith advocates for the Arts
Dalouge Smith advocates for the Arts
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Art from the American Outback
Art from the American Outback
Life's a Pitch
For immediate release: the arts are marketable
For immediate release: the arts are marketable
Mind the Gap
No genre is the new genre
No genre is the new genre
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David Jays on theatre and dance
David Jays on theatre and dance
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Paul Levy measures the Angles
Paul Levy measures the Angles
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Judith H. Dobrzynski on Culture
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John Rockwell on the arts
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Jan Herman - arts, media & culture with 'tude
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Apollinaire Scherr talks about dance
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Tobi Tobias on dance et al...
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Howard Mandel's freelance Urban Improvisation
Howard Mandel's freelance Urban Improvisation
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Focus on New Orleans. Jazz and Other Sounds
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Doug Ramsey on Jazz and other matters...
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Jeff Weinstein's Cultural Mixology
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Martha Bayles on Film...
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Fresh ideas on building arts communities
Fresh ideas on building arts communities
The Future of Classical Music?
Greg Sandow performs a book-in-progress
Greg Sandow performs a book-in-progress
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Exploring Orchestras w/ Henry Fogel
Exploring Orchestras w/ Henry Fogel
Overflow
Harvey Sachs on music, and various digressions
Harvey Sachs on music, and various digressions
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Bruce Brubaker on all things Piano
Bruce Brubaker on all things Piano
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Kyle Gann on music after the fact
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Greg Sandow on the future of Classical Music
Greg Sandow on the future of Classical Music
Slipped Disc
Norman Lebrecht on Shifting Sound Worlds
Norman Lebrecht on Shifting Sound Worlds
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Jerome Weeks on Books
Jerome Weeks on Books
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Scott McLemee on books, ideas & trash-culture ephemera
Scott McLemee on books, ideas & trash-culture ephemera
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Wendy Rosenfield: covering drama, onstage and off
Wendy Rosenfield: covering drama, onstage and off
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Chloe Veltman on how culture will save the world
Chloe Veltman on how culture will save the world
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Public Art, Public Space
Public Art, Public Space
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Regina Hackett takes her Art To Go
Regina Hackett takes her Art To Go
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John Perreault's art diary
John Perreault's art diary
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Lee Rosenbaum's Cultural Commentary
Lee Rosenbaum's Cultural Commentary
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Tyler Green's modern & contemporary art blog
Tyler Green's modern & contemporary art blog

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