an blog | AJBlog Central | Contact me | Advertise | Follow me:

Good for nothin’

I don't really do publicity for free. Well, I suppose this blog is free ("  "), and on occasion I'll write a friend's bio or look at a website for free. And I have lunch with people and brainstorm about PR more than I probably should for free, and sometimes I pitch artists who aren't mine for the sake of good stories everywhere for, what I guess is technically, "free". But generally, this is my job; concert/show tickets and clothes must be bought and rent must be paid, usually in that order. Which is why it's totally ridiculous that … [Read more...]

My name’s McCardle

You'd think from the number of times I've mentioned my jury duty on this blog I had served on a three-month trial. In actuality, I only spent 2 days on jury selection, and wasn't even chosen to serve, probably due to the fact that, when given the opportunity to ask anything of one of the defense attorneys, I asked if he truly believed in every client he chose to represent. Next. The other defense attorney possessed an uncanny ability to not connect with any of us. One woman in the front row had written down "reading" as a hobby on her jury … [Read more...]

Tuxedo Swap?

I am much-delayed in posting this: my sister forwarded it along to "keep me occupied" during jury duty.  My expert opinion is that this is a Good Promotion. I was going to make it relevant by suggesting some string quartets I'd like to see "jersey swap", but I honestly couldn't come up with any. … [Read more...]

No such thing as a free ticket

Last week, Judith Dobrzynski at Real Clear Arts posted this thought:With newspapers and magazines shrinking faster than the ozone layer, coverage of events like this concert will disappear except for blogs. And that creates a large problem for arts institutions dependent on the media for free marketing and PR, especially those in the performing arts.  I was talking about this very subject last week with the PR head of an important music institution. Though he hasn't lost coverage by mainstream … [Read more...]

an ArtsJournal blog