I don't really do publicity for free. Well, I suppose this blog is free (" "), and on occasion I'll write a friend's bio or look at a website for free. And I have lunch with people and brainstorm about PR more than I probably should for free, and sometimes I pitch artists who aren't mine for the sake of good stories everywhere for, what I guess is technically, "free". But generally, this is my job; concert/show tickets and clothes must be bought and rent must be paid, usually in that order. Which is why it's totally ridiculous that … [Read more...]
My name’s McCardle
You'd think from the number of times I've mentioned my jury duty on this blog I had served on a three-month trial. In actuality, I only spent 2 days on jury selection, and wasn't even chosen to serve, probably due to the fact that, when given the opportunity to ask anything of one of the defense attorneys, I asked if he truly believed in every client he chose to represent. Next. The other defense attorney possessed an uncanny ability to not connect with any of us. One woman in the front row had written down "reading" as a hobby on her jury … [Read more...]
Tuxedo Swap?
I am much-delayed in posting this: my sister forwarded it along to "keep me occupied" during jury duty. My expert opinion is that this is a Good Promotion. I was going to make it relevant by suggesting some string quartets I'd like to see "jersey swap", but I honestly couldn't come up with any. … [Read more...]
No such thing as a free ticket
Last week, Judith Dobrzynski at Real Clear Arts posted this thought:With newspapers and magazines shrinking faster than the ozone layer, coverage of events like this concert will disappear except for blogs. And that creates a large problem for arts institutions dependent on the media for free marketing and PR, especially those in the performing arts. I was talking about this very subject last week with the PR head of an important music institution. Though he hasn't lost coverage by mainstream … [Read more...]

Recent Comments
ariel on We’ll have a Campari about it.
I wish Mr. Muhly had resisted more -nothing like riding on an others celebrity however ridiculous .It seems he is...Gary Tucker on Things go better with music
An interesting think-piece, but what stuck in my mind was... "...the beverage giant looks to double revenue by 2020." DOUBLE their revenue...Scott Harrison on Live from Los Angeles, it’s their orchestra
We've got Pop Up Video-esque facts and tidbits during our DSO webcasts in the light box right under our player!...Brian H on Who’s honoring classical music now
Also from 2008: Nathan Gunn. "Stephen is worried that Nathan Gunn is sending the wrong message by singing opera without...abels on On my own
No one sang "On my own" better than Lea Salonga. She's a legend. That 10th Anniversary Les Mis concert was...Eric on Ladies and gentlemen: GUSTAVO!!
It's not unprecedented. Zubin Mehta has a muppet named after him http://twitpic.com/85r09hwilliam osborne on Ladies and gentlemen: GUSTAVO!!
Could this cartoon of Kermit visiting the doctor be seen as commentary about image management? http://www.boreme.com/posting.php?id=5201william osborne on On my own
A very interesting article appeared in the Guardian yesterday about how the opera “Klinghofer” brought an end to Alice Goodman’s...fleck on On my own
We're taught that bragging is rude, but self-promotion is exactly that. If you choose the self promo route, you'll need...william osborne on On my own
Self-promotion raises many issues. Some of the artists who work I most admire would not be in a position...