Mind meld

On Wednesday night, my friend Joe and I discovered that we will both be taking our Treky moms to see the Star Trek IMAX for Mother's Day. Joe and I get along quite well, have similar jobs, etc. so there's no great shock that our upbringings may have been alike, but we were wondering: is the Mother's Day/Star Trek movie correlation some kind of stealth marketing agenda? Are there great throngs of people with Treky mothers we don't know about? Chauvenist norms would seem to dictate that releasing the movie around Father's Day might sell more tickets, but perhaps not.

Just goes to show that programming, perceived demographics and marketing campaigns sometimes align in mysterious ways. Having already bought our tickets in advance, my mom, sister and I will be getting to the Lincoln Center movie theater at 3pm tomorrow for a 4:30pm movie, should you need us. There is actually a Starfleet jumpsuit floating around our house in Connecticut somewhere; Mom, resistance is not futile - please don't wear it to lunch and the movie.

In similar news, is anyone running an interesting Mother's Day promotion they'd like to share with the whole class? Leave a comment.