Dance: 3, Looks: 10
After recently writing about Alvin Ailey's Extension program (dance classes for "real people"), I decided try it out last weekend. It didn't hurt that Sunday was a beautiful day, but the scene around the building was quite lovely and inviting.
There were attractive actual dancers (not that "real people" can't be attractive, too...) hanging out on the steps outside, and the ground-floor studio is all-windows so passersby can see what's going on inside (ahem).
That said, I'm glad my class was on the sixth floor; no need to use Real People Zumba to advertise your company to the city-at-large. Showing them little ballerinas-in-training is much better PR strategy. There was also good signage out front, so if the ballerina cuteness did catch your eye, you'd know you too could take classes there.
The sixth floor studio space was airy, open and had a great view. The class was packed, and they took attendance like a real dance class not for real people. There were some not so real-looking real people waiting for a ballet class after the Zumba class, so I suspect there are different ability-level classes offered.

There were attractive actual dancers (not that "real people" can't be attractive, too...) hanging out on the steps outside, and the ground-floor studio is all-windows so passersby can see what's going on inside (ahem).
That said, I'm glad my class was on the sixth floor; no need to use Real People Zumba to advertise your company to the city-at-large. Showing them little ballerinas-in-training is much better PR strategy. There was also good signage out front, so if the ballerina cuteness did catch your eye, you'd know you too could take classes there.
The sixth floor studio space was airy, open and had a great view. The class was packed, and they took attendance like a real dance class not for real people. There were some not so real-looking real people waiting for a ballet class after the Zumba class, so I suspect there are different ability-level classes offered. 
There was a gift shop with Ailey work-out clothes, big screens advertising new classes and upcoming performances, and about 6 warm and welcoming staff members manning the lobby. When I went down to the locker room in the basement to shower and change after class, there was a student performance going on, and parents and siblings were standing outside the theater all dressed up with bouquets in hand.
I've seen Alvin Ailey performances at other venues but never at their space. My only complaint is that, when I went to their website yesterday to figure out what I should go see there, I couldn't figure out if the company actually performs at the 55th street location or if that's just for classes and student performances.
I've seen Alvin Ailey performances at other venues but never at their space. My only complaint is that, when I went to their website yesterday to figure out what I should go see there, I couldn't figure out if the company actually performs at the 55th street location or if that's just for classes and student performances.
Categories:
About
Life's a Pitch Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and audience development? Boring artists? Greedy managers? Overstretched marketing departments? We're beyond debating who owns the problem. Let's fix this thing.
more
Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion, and currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang, Eric Owens and Hélène Grimaud.
more
Contact Click here to send an email. more
Subscribe to the Newsletter Fill in your email address here.
more
more
Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion, and currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang, Eric Owens and Hélène Grimaud.
more
Contact Click here to send an email. more
Subscribe to the Newsletter Fill in your email address here.
more
Sites
Now Play It
This site has musicians teaching viewers how to play their most popular songs on the guitar via downloadable video. more
This site has musicians teaching viewers how to play their most popular songs on the guitar via downloadable video.
MOMA - Eye on Europe
This microsite for one of MOMA's 2006 exhibitions is a(n extreme) lesson in what can be done digitally for special projects (world premieres?).
more
This microsite for one of MOMA's 2006 exhibitions is a(n extreme) lesson in what can be done digitally for special projects (world premieres?).
The Metropolitan Opera
Sometimes, when the (performing arts) world gets me down, I go to The Met's website and feel better about it all.
more
Sometimes, when the (performing arts) world gets me down, I go to The Met's website and feel better about it all.
AJ Ads
Introducing
AJ Arts Blog Ads
Now you can reach the most discerning arts blog readers on the internet. Target individual blogs or topics in the ArtsJournal ad network.
Advertise Here
AJ Arts Blog Ads
Now you can reach the most discerning arts blog readers on the internet. Target individual blogs or topics in the ArtsJournal ad network.
Advertise Here
AJ Blogs
AJBlogCentral | rssculture
About Last Night
Terry Teachout on the arts in New York City
Terry Teachout on the arts in New York City
Artful Manager
Andrew Taylor on the business of arts & culture
Andrew Taylor on the business of arts & culture
blog riley
rock culture approximately
rock culture approximately
critical difference
Laura Collins-Hughes on arts, culture and coverage
Laura Collins-Hughes on arts, culture and coverage
Dewey21C
Richard Kessler on arts education
Richard Kessler on arts education
diacritical
Douglas McLennan's blog
Douglas McLennan's blog
Dog Days
Dalouge Smith advocates for the Arts
Dalouge Smith advocates for the Arts
Flyover
Art from the American Outback
Art from the American Outback
Life's a Pitch
For immediate release: the arts are marketable
For immediate release: the arts are marketable
Mind the Gap
No genre is the new genre
No genre is the new genre
Performance Monkey
David Jays on theatre and dance
David Jays on theatre and dance
Plain English
Paul Levy measures the Angles
Paul Levy measures the Angles
Real Clear Arts
Judith H. Dobrzynski on Culture
Judith H. Dobrzynski on Culture
Rockwell Matters
John Rockwell on the arts
John Rockwell on the arts
Straight Up |
Jan Herman - arts, media & culture with 'tude
Jan Herman - arts, media & culture with 'tude
dance
Foot in Mouth
Apollinaire Scherr talks about dance
Apollinaire Scherr talks about dance
Seeing Things
Tobi Tobias on dance et al...
Tobi Tobias on dance et al...
jazz
Jazz Beyond Jazz
Howard Mandel's freelance Urban Improvisation
Howard Mandel's freelance Urban Improvisation
ListenGood
Focus on New Orleans. Jazz and Other Sounds
Focus on New Orleans. Jazz and Other Sounds
Rifftides
Doug Ramsey on Jazz and other matters...
Doug Ramsey on Jazz and other matters...
media
Out There
Jeff Weinstein's Cultural Mixology
Jeff Weinstein's Cultural Mixology
Serious Popcorn
Martha Bayles on Film...
Martha Bayles on Film...
classical music
The Future of Classical Music?
Greg Sandow performs a book-in-progress
Greg Sandow performs a book-in-progress
On the Record
Exploring Orchestras w/ Henry Fogel
Exploring Orchestras w/ Henry Fogel
Overflow
Harvey Sachs on music, and various digressions
Harvey Sachs on music, and various digressions
PianoMorphosis
Bruce Brubaker on all things Piano
Bruce Brubaker on all things Piano
PostClassic
Kyle Gann on music after the fact
Kyle Gann on music after the fact
Sandow
Greg Sandow on the future of Classical Music
Greg Sandow on the future of Classical Music
Slipped Disc
Norman Lebrecht on Shifting Sound Worlds
Norman Lebrecht on Shifting Sound Worlds
publishing
book/daddy
Jerome Weeks on Books
Jerome Weeks on Books
Quick Study
Scott McLemee on books, ideas & trash-culture ephemera
Scott McLemee on books, ideas & trash-culture ephemera
theatre
Drama Queen
Wendy Rosenfield: covering drama, onstage and off
Wendy Rosenfield: covering drama, onstage and off
lies like truth
Chloe Veltman on how culture will save the world
Chloe Veltman on how culture will save the world
visual
Aesthetic Grounds
Public Art, Public Space
Public Art, Public Space
Another Bouncing Ball
Regina Hackett takes her Art To Go
Regina Hackett takes her Art To Go
Artopia
John Perreault's art diary
John Perreault's art diary
CultureGrrl
Lee Rosenbaum's Cultural Commentary
Lee Rosenbaum's Cultural Commentary
Modern Art Notes
Tyler Green's modern & contemporary art blog
Tyler Green's modern & contemporary art blog

Leave a comment