For the trees have no tongues
Read Molly Sheridan's coverage of The Metropolitan Opera's season brochure and....eeeeeekkk...order forms (!) here. She writes:
And speaking of season brochures, why aren't New York City Opera 09-10 tickets on sale yet?
And speaking of City Opera, why does their new logo look exactly like New York City Ballet's??
I mean, I love New York City Ballet's logo but...folks are going to notice the similarities! Copy it if you're in Kansas, not if you share a performance space.
Now, I bet opera fans were drooling all over this same package, so I don't mean to knock the concept. And it must have cost a small fortune to produce and mail, so I hope they all immediately put in extensive season orders. But it was way more than I, a one-time single ticket buyer, knew what to do with. I'm more a teaser video and "Buy nosebleed seats for this Friday's show NOW for only $25!" kind of girl, myself.It's funny that Molly's post is called "Not Waiting for an Engraved Invitation"; two of my friends have gotten married in the past year, and I received e mail invitations to both weddings.
...This package was a great sales piece, I just wasn't the right customer.
And speaking of season brochures, why aren't New York City Opera 09-10 tickets on sale yet?
And speaking of City Opera, why does their new logo look exactly like New York City Ballet's??
I mean, I love New York City Ballet's logo but...folks are going to notice the similarities! Copy it if you're in Kansas, not if you share a performance space.
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Life's a Pitch Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and audience development? Boring artists? Greedy managers? Overstretched marketing departments? We're beyond debating who owns the problem. Let's fix this thing.
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Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion, and currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang, Eric Owens and Hélène Grimaud.
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Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion, and currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang, Eric Owens and Hélène Grimaud.
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Contact Click here to send an email. more
Subscribe to the Newsletter Fill in your email address here.
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Now Play It
This site has musicians teaching viewers how to play their most popular songs on the guitar via downloadable video. more
This site has musicians teaching viewers how to play their most popular songs on the guitar via downloadable video.
MOMA - Eye on Europe
This microsite for one of MOMA's 2006 exhibitions is a(n extreme) lesson in what can be done digitally for special projects (world premieres?).
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This microsite for one of MOMA's 2006 exhibitions is a(n extreme) lesson in what can be done digitally for special projects (world premieres?).
The Metropolitan Opera
Sometimes, when the (performing arts) world gets me down, I go to The Met's website and feel better about it all.
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Sometimes, when the (performing arts) world gets me down, I go to The Met's website and feel better about it all.
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Greg Sandow performs a book-in-progress
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Harvey Sachs on music, and various digressions
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Bruce Brubaker on all things Piano
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Kyle Gann on music after the fact
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Greg Sandow on the future of Classical Music
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