Pa rum pum pum pum

Here is the first annual Best-of Publicity and Marketing list! I thought about prizes, and it's really only fitting to go meta and make free marketing the prize. So I will ask the boss man if winners can advertise on this blog one week at a time. In some cases it won't be applicable/doable, but...you get the idea.
 

Best Publicity Move
Jeremy Denk interviews Sarah Palin.


Best Review

Ron Rosenbaum walks out of The Metropolitan Opera.


Best Artist Interview

Angela Gheorghiu goes nuts in Opera News.


Best Feature Story
Mark Swed refuses to talk dirty about "elitism" in The Los Angeles Times.


Best Album Art
Nico Muhly, Mothertongue (Brassland), for being literal:

Mothertongue.jpg 















Best Advertisement
Pink's hot dog stand in LA serves up Dudamel Dogs.


Best New (in 2008) Music Blog
Mark Adamo Online


Best Overall Classical Music Coverage in a Blog or Newspaper
The one-two punch of Opera Chic and Parterre Box.


Overall Best Moment in Publicity and Marketing in 2008

The Washington Post
actually hires a classical music critic: Anne Midgette takes over for Tim Page.


Woot woot! Congratulations!

Aside: The New York Philharmonic goes to Pyongyang deserves a mention somewhere on this list. I had forgotten that happened in 2008, actually - as did you readers, apparently - until I read Steve Smith's Time Out NY round-up.  There was a week or so where that news was everywhere: I remember sitting at a bar and totally freaking out when I saw mention of it on the CNN news ticker! In my lifetime, at least, I can't recall a symphony orchestra receiving that level and amount of national press. Well done.
January 5, 2009 10:23 AM | | Comments (6)

Categories:

6 Comments

Hahahaha wow, already regretting the comment I just submitted, which was a bit unfair and inaccurate. Shouldna reread that Rosenbaum review—it got my blood up, all over again—and DEFINITELY shouldna hit "Submit" before previewing and/or taking a deep, cleansing breath.

I'm going to add my voice to the chorus dissing Ron Rosenbaum's review. On rereading, it's even more disgusting now than when I first came across it. First he drops a megaton payload of names for no good reason, then he revives the tiresome "Emperor's New Clothes" cliché of arts criticism, then he—I didn't even notice this the first time—can't tell that the lines of poetry he's complaining about are obviously quotations from Rukeyser (did his library card expire? Did he break his google?). He also fails to even notice the music, which I think is the whole reason most people even go to the opera, and which (he uncharitably pretends not to realize) is the reason most critics loved the piece even if they hated the libretto. Not impressed.

Er—kudos to everybody else, though! Love Swed, love Parterre, love Adamo.

What Kyle and Meg said. There are plenty of legitimate complaints about the libretto to "Doctor Atomic," but Rosenbaum missed all of them in his version of "Look at me! Look at me! I'm the little boy who sees the Emperor Without Clothes!" He seems to be part of the contingent who will never forgive Adams for writing "Klinghoffer," which he has probably never heard or seen.

I attended Dr. Atomic at the Met, I know a great deal about opera (have seen 494 different operatic works in live performance as of this writing), have reviewed opera and theater for many years, used to work at the Met – and Ron Rosenbaum was absolutely on the money about that load of self-congratulatory undramatic crapola. I enjoyed his piece on Dr. A tremendously, and am SO pleased this award brought it to my attention.

P.S. Yes, Ron, your Sid & Nancy piece, which I remember reading at the time, would make a terrific opera. Don't let Peter Sellars write the libretto.

Kyle:

Right on. Who could possibly be lame enough to buy into Rosenbaum's pretentious twaddle?

That 'review' by Ron Rosenbaum was total bullshit. After reading it, it was obvious that he knows nothing about music or opera.

I suppose I should have voted. But I have no problem with the other winners. I loved Denk's blog.

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About

Life's a Pitch Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and audience development? Boring artists? Greedy managers? Overstretched marketing departments? We're beyond debating who owns the problem. Let's fix this thing.
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Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion, and currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang and Eric Owens.
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