iNote

'Twas the week before Christmas, and I went to see my friend Rob Moose and his string quartet OSSO perform at (le) poisson rouge in the West Village. They played just after pianist Gloria Cheng, whose program Allan Kozinn from The Times describes:

The program Gloria Cheng played at Le Poisson Rouge on Monday evening was drawn from her most recent Telarc recording, a compilation of the complete (if slim) piano music of Esa-Pekka Salonen and Steven Stucky, along with a Lutoslawski rarity, the youthful Sonata (1934).

But other threads bind the works as well. Ms. Cheng is friends with Mr. Salonen, who composed "Dichotomie" (2000) for her. Mr. Salonen, who as a conductor has been a champion of Mr. Stucky, persuaded Ms. Cheng to include Mr. Stucky's "Four Album Leaves" (2002) on her disc. Mr. Stucky, who published a monograph on Lutoslawski, put her onto that composer's Sonata. And as it turns out, the piano music of all three composers draws heavily on the harmonic language and textures of the French Impressionists.

"When you play works by composers you know," she said at the start of her set, "you see more in the music because you know the person; but you also see more in the person because you know the music."
The threads that bind a program of music by living (and recently deceased) composers that Kozinn details above are useful to include in a review.  They are also, of course, useful in program and liner notes, either written by the artist or written by someone who knows the artist and the composers involved well enough to write an approaching-first-person account. Kozinn only mentions Cheng's verbal introduction to her set, but in fact she talked the whole time, which was fantastic. She talked about being backstage with Salonen at the LA Phil and him saying, "I want to write a little piano piece." (I believe the final piece was 17 minutes long in two parts.), she talked about how in one part of piece she thought the machines - the general subject of the composition - "go nuts". It was the kind of backstage intel I feel so privileged to discuss with my artists, and there it was, all over the concert. Of course it helped that Cheng was extremely articulate, clearly serious, and very funny without that familiar "Thanks folks, I'll be here all week" tinge.

My friend from IMG who's a friend of hers was there, and he introduced us after the concert. "I loved the way you talked about the pieces!" I blurted, of course. "Really?" she replied, "I just found out today that there wasn't going to be a program!" But this was far better than a program: Some branches of trees were saved, no one was reading during the concert, the familiar paper shuffling and crinkling was decidedly not missed, and most importantly, the audience got a sense of the artist's personality, musical perspective, and role in the creation of contemporary classical music in an organic way.

I recently learned at a visit to MOMA that you can now download an MP3 from their website or connect via WiFi on your iPhone/iPod Touch at the museum rather than pick up an audio guide to an exhibition. So let's say I was going to the OSSO/Gloria Cheng concert, and wanted to know what I was about to hear in the artist's own words. I could download an audio file of Cheng talking about the pieces, telling little anecdotes about hangin' backstage with EPS, put in on my iPod, and listen on the 1 train en route to the performance. I, personally, would do that for every concert I could - new music or otherwise - and actually, venues could charge for it: add an audio program note package to your subscription, buy the program note with your ticket, etc.. If more venues' sites supported this, an artist could produce one "note" at the beginning of a recital tour, or for a concerto they were going to play throughout a season, and their management or publicist could distribute to presenters. If this wasn't something an artist could pre-produce, perhaps presenters could team up with local classical radio stations and produce them while the artist is rehearsing. Audience members would learn that, on the day of a concert, an audio program note would be available for them to download from the presenter website to listen to in/on the car/walk/bus/subway on their way the concert.

If we wanted to take the artists out of the equation, since schedules, interest in participation, and personalities often get complicated, why not have members of an organization talk about programs? This is the dramaturg discussing the play you are about to see and here is a clip from the play; here is the artistic administrator talking about why (s)he booked this show; here is the music director of the orchestra...so on, so forth. Again, this could be something a local radio station would probably be happy to produce in exchange for sponsorship credit.

And if your artistic director sounds anything like Philippe de Montebello, you've struck gold.
January 7, 2009 12:11 PM | | Comments (6)

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6 Comments

One of the ongoing questions I find that needs answering is, how passive an experience does a concert need to be for the audience? I am a trained musician and a classical music broadcaster, both sides of the fence so to speak. My feeling is that you have to engage the audience. Presentations like the one described by Amanda will more than likely engage than not. Years ago I produced a broadcast concert series, where an additional layer was interposed. The radio show's host went out on stage and interviewed the main artists right before they were about to play. With just two exceptions the artists were very comfortable with this and eager to participate. It also gave the audience that "behind the curtain" look, just enough to help enhance the experience, not take it over. The key was keeping it brief and substantive, terms we don't normally see as mutually inclusive. It sounds like Ms. Cheng achieved at least some of that in creating an active environment for her concert in New York.

Good thinking. The key question is, it seems to me, what you are inviting the audience to do. It's got to get their attention and further the aims of the organization.

Great blog!

I would have to disagree with Suzanne. I also speak during most concerts I play, having begun this as a way of easing 'standard' audiences into more unfamiliar, usually modern, pieces, and having found that most audiences, just like you, really enjoy that source for information and that interaction with the performer. The only objection I have had has been in fact from highly trained musicians, who claim that they find it distracting from just listening to the music. Weird, huh.

I would say that I agree with Suzanne. BUT… what's described here from Gloria Cheng's concert doesn't sound the slightest bit educational or academic. (I'll leave "intellectual" out of the equation because it's a much maligned word, like "elite", that doesn't and shouldn't have to carry a negative meaning.) Cheng's presentation comes across – in these reports – as lively, intelligent and providing insight into the music-making. And you don't have to be a musician to appreciate those three qualities.

Despite being an advocate for printed programs and the option to read about music, I would have liked to have heard this concert and its presentation.

I have mixed feelings about this. The people who usually enjoy the talks are trained musicians..most non-musicians I know get bored. I think it is really important to find a way to do this in such a way that introductory talks do not sound educational. Part of what has hurt classical music is the fact that is has become so intellectual and academic.

This is a brilliant idea, Amanda. Christopher Wheeldon introduces performances by his dance company, Morphoses, from the stage, in a very unassuming way, which just gives people one or two signposts into what are mostly abstract dance pieces. It makes them less forbidding, helps your mind start the piece in a helpful place - and also reminds us how much the work matters to the artists. You may or may not like the ballets, but it couldn't be a more helpful or welcoming way to begin an evening.

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About

Life's a Pitch Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and audience development? Boring artists? Greedy managers? Overstretched marketing departments? We're beyond debating who owns the problem. Let's fix this thing.
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Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion. She currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David LangEric Owens, Michael Gordon, Hélène Grimaud, Sondra Radvanovsky and Julia Wolfe, and serves as a consultant to Chamber Music America.
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