Power to the people. And to the federal government.

Letting the audience in is going to be a very important factor in the next few years and those companies who see the audience as the enemy won't survive.

Social media at it's best is all about connection, communication and creativity - it's important for arts organization to see that and use it in their marketing.

And I love the idea of a kiosk at a classical recital. Although I can just imagine some of the reactions - computers and classical music.....

Presenters thinking of audiences as the enemy is a very interesting way to look at it. There's a lack of respect there - we want audiences to pay to see what we're presenting, but don't actually value their opinions, or trust their powers of analysis? I'm generalizing, but the psychology of it is fascinating. There's also a deep fear, as John points out in the comment below and I've mentioned before on this blog, of anything even bordering on critical or negative. One of the comments at the 'Gilbert & George' kiosk at the Brooklyn Museum was "I don't get it." Did that make me like the exhibition less? Of course not. It's Gilbert and George - the acknowledgment that some people aren't going to "get" it or even like it is important and understandable, not scary. Thanks for commenting! -AA

As the publicity/marketing head at the time Joe's Pub launched the most current iteration of its website, I was one of the people responsible for delineating the parameters of what we wanted the new site to accomplish. I was the primary champion for allowing for visitor comments, both for the venue's general announcements and individual artist pages. Perhaps unsurprisingly, the change met with resistance on the way in; there was a great deal of fear that we would have to deal with flaming and slander about the club or the performers. Instead, the feature has served to provide a safe space for discussion between Joe's artistic staff, performers and fans.

Additionally, by allowing the audience to take part in open discussion about Joe's shows, the venue was able to get direct and unbiased feedback and more fully cultivate an environment wherein patrons would see the venue as "their space". This sense of camaraderie is further actuated by the participation of the venue staff in the comments; "Shanta Thake", answering the question in your photo as to the venue's age appropriateness, is Joe's Pub's artistic director and lead booker!

Speaking more to your point about audience building, the hope was that the site's bevy of unique content (mp3s, youtube videos, artist portraits and exclusive audio interviews with performers) that Joe's Pub posts in support of most of their many shows would serve to increase the visitor pool by drawing in a varied, artist-driven crowd of interested listeners. It appears to have worked; prior to my leaving the venue at the start of '08, unique web traffic had more than trebled since the introduction of that media content in '06.