MySpace

MySpace, launched in 2004, is the largest social networking website in the United States.  A free-access website, MySpace allows anyone aged 14 and over to create a personal profile.  Unlike other social networking sites, MySpace allows users to personalize their profiles by entering HTML into certain areas on their pages, thus displaying video or flash content instead of text.  Users may also customize the colors, backgrounds, and fonts on their profiles through the use of CSS (cascading style sheets).
Statistics
  • MySpace has more than 100 million active users.
  • MySpace has intermittently been the most trafficked website on the internet.
  • 85% of MySpace users are 18 or older.
  • 1 in 4 Americans is on MySpace.
  • An average of 300,000 new users sign up to MySpace every day.
  • Translated or localized versions of MySpace are available in the U.K., Japan, Australia, France, Germany, Ireland, Italy, Spain, Mexico, Canada, the Netherlands, New Zealand, Latin America, Austria, Sweden, Norway, Denmark, and Finland.

Features
  • Bulletins - posts on a "bulletin board" for everyone on a user's friends list to see, allowing a user to contact all of his or her friends without having to message everyone individually.  Bulletins are deleted after ten days.
  • Groups - a feature that allows a group of users to share a common page and message board.  Anyone can create a group, and the moderator can choose for anyone to be able to join, or to approve or deny requests to join.
  • Comments - an area on a profile where friends can leave messages that are visible to all users.  A user can approve or reject a friend's comment before it appears on his or her page.
  • Upcoming Shows - a section of a MySpace Music profile (see below) where an artist can keep a schedule of upcoming shows displayed.  Other MySpace users can use the links to add a show to his or her personal calendar.
  • Blogs - personal profiles and MySpace Music profiles include a Blog section where a user can write entries about anything he or she chooses.  This provides space where an artist can post anything from news items to personal reflections.

MySpace Music (music.myspace.com)
  • MySpace Music profiles differ from normal profiles in that artists are allowed to upload up to six MP3 files, which they can set to play automatically when their page is accessed.
  • To upload music, a user must have the rights to use the song or piece in question.  In other words, the user must be the artist him/herself or have been granted permission by the artist to upload his or her work.
  • Unsigned artists and bands can use MySpace Music to post and sell their music through an instant pay-per-download service.  Musicians can set their own price.  However, it should be noted that downloaded MP3 files are copy-protection free.
  • More than 8 million bands and artists are on MySpace Music.
  • British singer-songwriter Lily Allen, reggae singer/rapper Sean Kingston, British indie rock band Arctic Monkeys, and comedian Dane Cook were all discovered through MySpace.

Creating a MySpace Music Artist Profile
  1. Go to music.myspace.com.
  2. At the far right of the burgundy menu near the top of the page, select "Artist Signup."
  3. MySpace will guide you through the necessary steps to create your Artist Profile.
June 28, 2008 9:57 AM | | Comments (0)

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About

Life's a Pitch Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and audience development? Boring artists? Greedy managers? Overstretched marketing departments? We're beyond debating who owns the problem. Let's fix this thing.


Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion, and currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang, Eric Owens and The Wordless Music Series.


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Now Play It
This site has musicians teaching viewers how to play their most popular songs on the guitar via downloadable video. more
MOMA - Eye on Europe
This microsite for one of MOMA's 2006 exhibitions is a(n extreme) lesson in what can be done digitally for special projects (world premieres?).
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MySpace 
MySpace, launched in 2004, is the largest social networking website in the United States.  A free-access website, MySpace allows anyone aged 14 and over to create a personal profile.  Unlike other social networking sites, MySpace allows users to personalize their profiles by entering HTML into certain areas on their pages, thus displaying video or flash content instead of text.  Users may also customize the colors, backgrounds, and fonts on their profiles through the use of CSS (cascading style sheets). more
Facebook 
Launched in 2004, Facebook is now the second largest social networking website in the United States (behind MySpace). The free-access website allows users to easily connect and interact with other people, and it is now also possible to create a Facebook profile for an artist, band, brand, or business. Users can add themselves as "fans" of an artist or business, write on an artist/business profile's "Wall," upload photos, and join other fans in discussion groups. more
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