Facebook

Launched in 2004, Facebook is now the second largest social networking website in the United States (behind MySpace). The free-access website allows users to easily connect and interact with other people, and it is now also possible to create a Facebook profile for an artist, band, brand, or business. Users can add themselves as "fans" of an artist or business, write on an artist/business profile's "Wall," upload photos, and join other fans in discussion groups.
Statistics
  • Facebook has more than 69 million active users.
  • Facebook is the 5th most trafficked website in the world.
  • Facebook is the 2nd most trafficked social media site in the world.
  • More than half of Facebook users are outside of college.
  • The fastest-growing demographic is those 25 and over.
  • Facebook reports more than 65 billion page views per month.
  • 45 percent of users return to the site each day.
  • The U.K. has the most users outside of the U.S., with more than 8 million active users.
  • Canada is the third largest country with more than 7 million active users.

Features
  • The Wall - an area on each user's profile where other users can leave messages visible to all users.
  • Photos - users can upload an unlimited number of photos and "tag" (label) other users in their photos.  Tagging a user in a photo will cause the photo in question to appear in the "Photos" section of the tagged user's profile.
  • Newsfeed - a section that appears on each user's profile; updates others on upcoming events the user will attend, changes to the user's profile, the user's birthday, etc.; due to privacy concerns, each user can limit the information displayed in their newsfeed.
  • Events - users can create events and invite their friends, who can in turn RSVP and leave messages on the event's "Wall."
  • Groups - any user can create a group for any reason.  A group can be for people who all love the same movie, band, concert hall, or composer (or support the same politician, or went to the same middle school, etc.).   
  • The administrator(s) of a group can choose to allow anyone to join or to approve or deny requests to join.
  • A group has its own page with space for recent news, photos, videos, posted items (links to news articles or other websites), and a discussion board.

Creating an Artist Profile
  1. Go to www.facebook.com/pages/create.php.
  2. Select "Artist, Band, or Public Figure."
  3. On the drop-down menu, select "Musician" or "Band."
  4. Enter the musician/band's name.
  5. Click on "Create page."
  6. Enter your email address.
  7. Select "No, I need to create a new account," and enter your chosen password. (If you have an existing personal Facebook profile under your chosen email address, select "Yes, I have a password," and enter the password.  You will then skip ahead to step 12.)
  8. Enter your date of birth.
  9. Follow the instructions in the "Security Check" section.
  10. Click on the box next to "I have read and agree to the Terms of Use and Privacy Policy"; you may wish to review these sections before agreeing to the terms.
  11. You will then be directed to your email server, where you will find a confirmation email.  Follow the link in the email to your newly created page.
  12. You may now upload photos, videos, and music, following the simple onscreen instructions.  (Note: to add music to your page, you must upload a JPG, GIF, or PNG file of your passport, photo driver's license, or school ID to verify that you are the artist or are authorized to represent the artist.  This will require you to scan the document onto your computer.)
  13. You may also add information such as genre, hometown, record label, website, manager, booking agent, press contact, influences, and biography, as well as create events and invite friends to attend.
  14. Before your page can be made public, you must follow the link to publish it.

Creating a Business or Venue Profile
  1. Go to www.facebook.com/pages/create.php.
  2. Select the type of business that best describes your company or venue.  If none of the selections applies, select "Other Business."
  3. Enter the name of the business.
  4. Click on "Create Page."
  5. Enter your or your business' main email address.
  6. Select "No, I need to create a new account," and enter your chosen password.  (If you have an existing personal Facebook profile under your chosen email address, select "Yes, I have a password," and enter the password.  You will then skip ahead to step 11.)
  7. Enter your date of birth.
  8. Follow the instructions in the "Security Check" section.
  9. Click on the box next to "I have read and agree to the Terms of Use and Privacy Policy"; you may wish to review these sections before agreeing to the terms.
  10. You will then be directed to your email server, where you will find a confirmation email.  Follow the link in the email to your newly created page.
  11. You may now upload photos and videos (in the "YouTube Box") to your profile by following the onscreen instructions.
  12. You can also enter information such as location, phone number, website, and public transit directions.
  13. Now, or at any point in the future, you can post news items about your venue (in the "Notes" section) and create events to which you may invite friends and fans.  There is also a "Discussion Board" where you can interact with your fans and a "Reviews" section where users can write detailed reviews of performances and rate them from 0 to 5 stars.
January 28, 2008 7:49 AM | | Comments (0)

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About

Life's a Pitch Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and audience development? Boring artists? Greedy managers? Overstretched marketing departments? We're beyond debating who owns the problem. Let's fix this thing.
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Amanda Ameer left her position as Publicity Manager at IMG Artists in June 2007 to start First Chair Promotion. She currently represents Hilary Hahn, Gabriel Kahane, The King's Singers, David Lang,  Eric Owens, Michael Gordon, Hélène Grimaud, Sondra Radvanovsky and Julia Wolfe, and serves as a consultant to Chamber Music America. She graduated from Dartmouth College and lives in New York City.
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Facebook 
Launched in 2004, Facebook is now the second largest social networking website in the United States (behind MySpace). The free-access website allows users to easily connect and interact with other people, and it is now also possible to create a Facebook profile for an artist, band, brand, or business. Users can add themselves as "fans" of an artist or business, write on an artist/business profile's "Wall," upload photos, and join other fans in discussion groups. more
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