Why Opera In The Ballpark Is A Brilliant Idea

San Francisco Opera mounted its annual simulcast of an opera production on Friday evening at AT&T ballpark. This year's event, which broadcast the company's production of Tosca starring Adrianne Pieczonka, Carlo Ventre and Lado Ataneli not only to patrons at the War Memorial opera house, but also to tens of thousands of people sitting under the stars at the San Francisco Giants' home across town, hit a home run as squarely as last year's production of Lucia di Lammermoor, starring Nathalie Dessay.

Here's a link to my description of the 2008 experience.

This year, I wish to add that I can't think of a better way to introduce large numbers of people to opera than this. Here's why:

1. The event is free. Anyone can attend.

2. The event is slickly and warmly managed with a legion of opera helpers clad in special "Opera at the Ballpark" baseball shirts on hand to answer questions and guide people to where they want to go.

3. You can bring a picnic or buy concessions at the park and eat and drink all the way through the performance.

4. If you have to get up to use to bathroom or need to leave for any other reason, you don't risk disturbing anyone else to any great degree.

5. You can wear what you like (though warm clothes are pretty necessary as it gets quite cold by the time intermission comes along.)

5. There's plenty of room for kids to run around.

6. The opera supplies free printed plot synopses and information about the cast and main production personnel. Also, the plot details are screened just before the start of the first and second half of the opera.

6. Video presentations before the opera begins and during intermission provide interesting information about many different facets of the opera, eg interviews with the head of the wig and costume shops, as well as an overview of productions past and present.

7. The opera partners with local classical music radio station, KDFC, to provide live commentary as the event unfolds. This year's commentators weren't completely on top of their game. But hopefully the use of a teleprompter will help to make things flow better next year.

8. Finally, the experience of sitting in the park as night falls watching a great opera performed by some of the world's most engaging opera artists with around twenty thousand other people is absolutely unrivaled. It's much more fun, in my opinion, than sitting in the opera house itself.

I can't wait for September 19 when SF opera presents a live screening of Verdi's Il Trovatore at the home of the Giants.
June 8, 2009 7:28 AM | | Comments (5)

5 Comments

I enjoyed reading your article until #7. Why do you feel the need to criticize and judge the commentators, who probably did this for fun, in their spare time? You don't know what goes on behind the scenes, and how difficult it is to look as great as they did live, on camera. They're RADIO hosts. It was a free event. A teleprompter? Seriously? Maybe you should make a donation to pay for a teleprompter for the FREE event next time. "Weren't completely on top of their game"? Could you have done better? Doubt it! The fact is, they looked great and sounded great, and the info they presented was much appreciated.

Great post Chloe. I love opera at the ballpark for just the reasons you mentioned - it frees you up to enjoy yourself, to listen and watch a great performance, and to be at whatever level you are at as regards the art form. As to what the company's doing to get folks into the opera house -- in the past they've done huge promotions with discounts that were very successful. But, in any case, what is wrong with folks enjoying opera outside for free without the pressure of being funnelled inside. And what is wrong with having a big picnic with music over loudspeakers.
I think it might actually have been David Gockley who first introduced the concept of a live opera simulcast to american audiences with his plaza simulcasts in Houston...so he obviously likes this idea and it has worked for him.
Really, who's to find anything to criticize when 27,500 people watch Tosca together?

This is a great idea. If this could be done regularly it has a chance of building up a following. I don't see why you couldn't charge maybe $5 for the event. This is what we call a Friend raiser. Not everyone can afford an opera ticket for $60 (or more), but they can still enjoy the opera.

Opera can be experienced in many different areas and can be enjoyed on many different levels. It is okay to let it breathe.

Hi Lena
Thanks for your comments. I don't think there is anything in my blog post which suggests that I think that SF Opera is the only company that does live screenings of its productions. Of course many other companies do this, and it's a great idea in my opinion. I am going to email SF Opera to find out if the company has any idea of what the follow-through is like in terms of people going to the free event and then feeling inspired to pay to see an opera at the opera house itself, or maybe even buying a subscription. I did a little private canvassing myself at the event and several people I spoke to whom had never been to the opera before (or just once or twice years ago) said they'd definitely be buying tickets to see further productions in the coming season.
Best
Chloe

I understand that this is for the masses and is free, which is very appealing and wonderful for opera but the commentary seems to suggest SF is the only one offering opera to the masses for free in outdoor settings.

Washington National Opera mounted their 'Traviata' on Sept. 13 of last year at Nationals BallPark (before that, they hosted live screenings on the National Mall) and ROH has had BP Summer Screens live transmissions of dance and opera, in royal parks all over London for several summers now.

Additionally, what is the next step for those people who possibly only go because it is free and in a venue they are comfortable in...how do we move them into a theatre and ask them to spend a little money to actually see and hear the opera more clearly than in the ballpark. Then how do we get them to a live production at the SF (or a local) Opera House?

The further away we move it from the actual venue, doesn't it seem like opera, and more like a big picnic with some music over loudspeakers?

But, I guess you get what you pay for.

Leave a comment

Me Elsewhere

Blogroll

About this Entry

This page contains a single entry by lies like truth published on June 8, 2009 7:28 AM.

Staging Crowd Scenes So They Don't Look Lame was the previous entry in this blog.

A Midsummer Night's Lockdown is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

AJ Ads

Introducing
AJ Arts Blog Ads

Now you can reach the most discerning arts blog readers on the internet. Target individual blogs or topics in the ArtsJournal ad network.

Advertise Here

AJ Blogs

AJBlogCentral | rss

culture
About Last Night
Terry Teachout on the arts in New York City
Artful Manager
Andrew Taylor on the business of arts & culture
blog riley
rock culture approximately
critical difference
Laura Collins-Hughes on arts, culture and coverage
Dewey21C
Richard Kessler on arts education
diacritical
Douglas McLennan's blog
Dog Days
Dalouge Smith advocates for the Arts
Flyover
Art from the American Outback
Life's a Pitch
For immediate release: the arts are marketable
Mind the Gap
No genre is the new genre
Performance Monkey
David Jays on theatre and dance
Plain English
Paul Levy measures the Angles
Real Clear Arts
Judith H. Dobrzynski on Culture
Rockwell Matters
John Rockwell on the arts
Straight Up |
Jan Herman - arts, media & culture with 'tude

dance
Foot in Mouth
Apollinaire Scherr talks about dance
Seeing Things
Tobi Tobias on dance et al...

jazz
Jazz Beyond Jazz
Howard Mandel's freelance Urban Improvisation
ListenGood
Focus on New Orleans. Jazz and Other Sounds
Rifftides
Doug Ramsey on Jazz and other matters...

media
Out There
Jeff Weinstein's Cultural Mixology
Serious Popcorn
Martha Bayles on Film...

classical music
Creative Destruction
Fresh ideas on building arts communities
The Future of Classical Music?
Greg Sandow performs a book-in-progress
On the Record
Exploring Orchestras w/ Henry Fogel
Overflow
Harvey Sachs on music, and various digressions
PianoMorphosis
Bruce Brubaker on all things Piano
PostClassic
Kyle Gann on music after the fact
Sandow
Greg Sandow on the future of Classical Music
Slipped Disc
Norman Lebrecht on Shifting Sound Worlds

publishing
book/daddy
Jerome Weeks on Books
Quick Study
Scott McLemee on books, ideas & trash-culture ephemera

theatre
Drama Queen
Wendy Rosenfield: covering drama, onstage and off
lies like truth
Chloe Veltman on how culture will save the world

visual
Aesthetic Grounds
Public Art, Public Space
Another Bouncing Ball
Regina Hackett takes her Art To Go
Artopia
John Perreault's art diary
CultureGrrl
Lee Rosenbaum's Cultural Commentary
Modern Art Notes
Tyler Green's modern & contemporary art blog
Creative Commons License
This weblog is licensed under a Creative Commons License.